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Collaborative leader with 12+ years’ expertise in Advertising Standards, including writing and applying domestic and international advertising policies across network, cable, and digital entertainment properties.I am a:Forward thinker and trend-spotter: + I lobbied our departmental leadership through research presentations on the importance of monitoring the content of emerging streaming platforms such as Netflix, Hulu, and Apple TV+. The resulting monitoring project informed our decision-making and kept our group current with cultural trends, conversations, and controversies as streamers became our main content competitors.Fast learner and process-improver:+ I was rapidly promoted to management on Paramount's Ad Standards team, where I co-led a team that reviews and approves all advertising for our Paramount networks, ensuring brand safety and regulatory compliance across multiple platforms. + I became our team's process documentarian through my attention to detail, expansive thinking, and ability to detect roadmap issues along process implementations. By the end of my tenure, I was the primary trainer for all team personnel and the point person for guideline updates and distribution.Collaborative team builder:+ I revamped our team's multi-departmental competitive advertising review process by building trust with stakeholders; conducting process reviews; collating all feedback; and enacting improvements to increase review turnarounds, reduce friction in the workflow, and support team building and morale. This increased revenue opportunities, improved client relationships, and led to personnel advancement in this new area of expertise. Policy expert who can: + Develop and apply advertising policy and campaign approvals across high-profile, multimillion-dollar advertising deals such as the Super Bowl on CBS and its annual NCAA March Madness Tournament, as well as commercials placed during tentpole events such as the VMAs.Dedicated and thoughtful people-manager:+ My team relied on my empathic managerial approach and felt confident they could bring their whole selves to work. This resulted not only in high morale, but a consistently engaged and productive team.Researcher who keeps my finger on the pulse of emergent trends:+ During my time with Paramount, I volunteered for company-wide initiatives such as Citizen Developer and pursued continuing education regarding emerging technologies. I am passionate about building my expertise in areas such as AI, ethics in tech, mitigating risk and harm, fighting mis/disinformation, and more.
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Advertising Policy Senior ManagerGiphyNew York, Ny, Us -
Director, Advertising/Digital/Emerging Media Standards & PracticesParamount Feb 2019 - Aug 2024Greater New York City AreaAs Director of Advertising/Digital/Emerging Media Standards & Practices, I developed, wrote, and applied advertising policies for our Viacom networks, CBS Television Network, CBS Sports Network, and our digital bundles and streamers such as EyeQ, Pluto TV, and Fave TV. This work requires a high level of analytical thinking, risk assessment, application of regulatory and brand safety guidelines, and effective deadline management. I also interface daily with external clients and internal stakeholders, which requires expertise in communication and project management. I am a firm believer in embracing nascent and developing technologies - I am a member of volunteer groups in Paramount dedicated to our company's use of AI, and I attend conferences and continuing education sessions regarding how our industry is working with this technology. As a process-focused, collaborative, and supportive team leader, I co-led the onboarding and training of our team after the Viacom/CBS merger and our switch to hybrid work. I also successfully updated our current competitive advertising review process, which requires buy-in from and coordination with several separate teams across Paramount and drives our ad sales revenue.I provide on-demand research projects for our SVPs and EVP. These projects involve monitoring competitors' use of social media, streaming platforms, and digital content. They require an advanced level of project management, team leadership, and the ability to distill large amounts of data and research into easily readable reports. I helped develop and now contribute to and support our department's weekly Digital Digest, which is a roundup of relevant digital and social news for our upper management. I have attended Social Media Week, Advertising Week, and the National Advertising Division conferences to further my education for my role. I also directly manage two of our editors, and I am a point person for our leadership with overall team management. -
Senior Manager, Advertising/Digital/Emerging Media, Vmn Standards & PracticesViacom Apr 2016 - Feb 2019New York, NyAs senior manager for Viacom Media Networks' Advertising/Digital/Emerging Media Standards & Practices department, I review and approve all on-air and online advertising for our adult-directed channels. These are: All MTV channels, as well as its online and app-based properties; all VH1 channels and their digital counterparts; BETN; CMT; TVLand; Spike; Comedy Central; and LOGO.I also am the head of our S&P department's Digital Task Force, a group composed of approximately 10 S&P employees whose mission is to keep our team informed of all relevant digital platforms, standards, and competitive digital shows. In addition to managing the team in conducting multimedia research projects on such topics as social-media influencers and Snapchat, I also write a monthly digital newsletter for our department to capture relevant news and premieres.I manage our team's assistant, help in developing our coordinator, and I support our Vice President and Senior Director. I also serve as the team point-person when interfacing with our operations and programming team representatives, and I help train co-workers in our general processes and methods. -
Manager, Vmn Standards & PracticesViacom Sep 2013 - Apr 2016Greater New York City AreaAs manager for Viacom Media Networks' Advertising, Digital, and Wireless Standards & Practices department, I review and approve on-air and online advertising materials submitted for all adult-directed channels. These are: All MTV channels and several of its online properties; all VH1 channels; CMT; TVLand; Nick Mom; Nick At Nite; Spike; Comedy Central; LOGO; and Palladia.I work closely with Viacom's traffic and copy departments, as well as its advertising clients, to ensure approvals are issued in time for air dates. I also help lead the annual meeting with the company's copy team to increase exposure to standards and partner with them to ensure the clearance process is as smooth as possible. The approval of advertising materials requires a balance of branding and network policies with laws and regulations. Review of and requests for substantiation of advertising claims are often needed, as well as outside research.I also work with several of Viacom's network promotional departments, which produce on-air promos for shows. These require S&P approval for integrated marketing, which often involves using a different set of standards.In addition to these responsibilities, I oversee our department's interns and its coordinator, helping to manage their daily tasks and training. I also help the department with administrative responsibilities, including on-air compliance reports, which track commercials on all networks and checks whether any aired without Standards & Practices' approval.
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Coordinator, Vmn Standards & PracticesViacom Aug 2012 - Sep 2013Greater New York City AreaAs coordinator for Viacom Media Networks' Advertising, Digital, and Wireless Standards & Practices department, I review and approve on-air and online advertising materials submitted for all adult-directed channels. These are: All MTV channels and several of its online properties; all VH1 channels; CMT; TVLand; Nick Mom; Nick At Nite; Spike; Comedy Central; LOGO; and Palladia. I work closely with Viacom's traffic department and its advertising clients to ensure approvals are issued in time for air dates. This requires both strong communication skills and time management.The approval of advertising materials requires a balance of branding and network policies with laws and regulations. Review of and requests for substantiation of advertising claims are often needed, as well as outside research. I also work with several of Viacom's network promotional departments, which produce on-air promos for shows. These require S&P approval for integrated marketing, which often involves using a different set of standards.In addition to these responsibilities, I oversee our department's interns, helping to manage their daily tasks and training. I also help the department with administrative responsibilities, including on-air compliance reports, which track commercials on all networks and checks whether any aired without Standards & Practices' approval.
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Payroll SpecialistViacom Dec 2010 - Aug 2012Under my direction, the biweekly payrolls for EPIX and NOC -- both subsidiaries of Viacom International -- are processed. This involves coordinating with managers, employees, and HR to ensure all relevant materials are submitted by deadline. It also entails using the computer program PeopleSoft to pull in time data and pay employees.I also handle garnishments, which are income executions. These require a superior level of customer service both for employees and the federal, state, and local agencies that are submitting withholding orders. These also demand an attention to detail and ability to prioritize.I identified a need within our department for a more streamlined garnishment process. As such, I developed a spreadsheet that would hold the vital information regarding garnishments and be accessible to all payroll specialists.I also deal with staff on a daily basis by answering our payroll hot line in a polite and helpful manner.
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Temporary WorkerPeoplefinders Plus Aug 2010 - Dec 2010As a temporary worker for PeopleFinders Plus, I have worked at The Game Show Network, Calvin Klein, Viacom, and MTV in capacities such as receptionist, facilities assistant, payroll assistant, and financial department assistant.
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Copy Editor And Contributing WriterThe Daily Star Sep 2008 - Mar 2010• I multitasked as a paginator and copy editor to put out a high-quality product on a strict deadline. I handled up to five pages at a time, often including the front page layout. I met deadlines through coordination and communication with my colleagues as well as keen organizational and time-management skills. Making these deadlines saved my company money.• I took charge as the head of the weekly health section and weekend arts section. These tasks required attention to detail, as well as the ability to work with minimal supervision and discern quality content from an array of submissions. As a result of my efforts, contributors' concerns were responded to in a professional and timely fashion, and special sections were put out on time.• As a member of the Internet Development Group, I worked with my colleagues to formulate a plan to address the needs of the newspaper in its quest to expand its online presence. We utilized social media tools, including online video. I contributed ideas and dedicated extra time during my work week to implement these ideas. One of the results was a website for coverage of the local elections. Overall, website usage and The Daily Star's online presence both increased. -
Part-Time Sports ClerkThe Daily Star Jun 2008 - Sep 2008• As a part-time sports clerk, I assisted the sports editors in the production of the "Scoreboard" page. This involved taking phone calls from coaches throughout the region and translating their scores into coding for publication. I also wrote short articles.• Because of my ability to learn the production software -- Jazbox, Adobe InDesign, and Adobe InCopy -- quickly and efficiently, I was promoted to copy editor after three months as part-time sports clerk.
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Freelance WriterEditor & Publisher Jun 2007 - Aug 2007• As a freelance writer, I pitched stories to the editorial board, specifically analytical stories on the media's coverage of the War on Terror. I wrote magazine pieces and online stories with minimal supervision and produced these through diligent research, phone interviews with a variety of subjects, and fact checking.• One of my articles was featured in the October 2007 edition of E&P, which was a finalist for the 2008 Jesse H. Neal Award for "Best Single Issue;" the award is considered the Pulitzer Prize of the business media.• Because of my support as a dedicated editorial assistant, I also helped the staff turn out high quality material within tight deadlines.I worked as a reporter covering the media, specifically the media's coverage of the war on terror. I wrote both magazine pieces and online stories, and worked on breaking news and longer-form journalism. -
Editorial InternEditor & Publisher Jun 2006 - Aug 2006• As an editorial intern, I worked as an assistant to the staff in a variety of capacities. My assistance included proofreading, fact checking, and general administrative aid. Because of this, editors and reporters were able to focus on their work and trust that certain tasks would be completed in a quality and timely manner.• I also worked as a writer for Editor & Publisher during this time. I pitched stories, researched leads, interviewed sources, and wrote feature magazine pieces and online pieces while meeting deadlines.• My work on the media coverage of the Iraq war led to a Jesse H. Neal Award for Business Journalism in 2007 in the category "Best News Coverage: War Coverage."
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Photo Department InternThe New Yorker Sep 2004 - Dec 2004• I assisted photo editors with administrative and clerical tasks so that the office could run efficiently. • Because of my desire to learn more about the photography department, I sat in on meetings between the photo editors and photographers.• Seeing that the department needed help with its photo library, I took the initiative to volunteer to organize the library. -
Music Industry Intern+1 Management & P.R. Jun 2004 - Aug 2004• I aided a management and public relations firm in its nascent stages. Because of the immediate need for growth, I worked hard to not only provide excellent clerical aid but also to represent the company in the best light while networking and attending industry events.• Among my responsibilities was the organization of media contacts. This task also included the ability to reach out to these contacts in a professional manner to promote the firm's clients and events.
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Photo Department InternHarper'S Bazaar Sep 2003 - Dec 2003• As an assistant to the photo researcher, I helped with her work load by culling photographs from wire services to present to the editors. In addition, I also worked on archival research. Because of my contributions, the photo researching was efficient.
Sarah Weber Skills
Sarah Weber Education Details
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Music Journalism & Photography -
Cooperstown Central SchoolLiberal Arts
Frequently Asked Questions about Sarah Weber
What company does Sarah Weber work for?
Sarah Weber works for Giphy
What is Sarah Weber's role at the current company?
Sarah Weber's current role is Advertising Policy Senior Manager.
What is Sarah Weber's email address?
Sarah Weber's email address is sa****@****ail.com
What is Sarah Weber's direct phone number?
Sarah Weber's direct phone number is +121284*****
What schools did Sarah Weber attend?
Sarah Weber attended The Graduate Center, City University Of New York, New York University, Cooperstown Central School.
What are some of Sarah Weber's interests?
Sarah Weber has interest in Museums, Cycling, Music, Independent Cinema, Hockey, Media, Renewable Energy.
What skills is Sarah Weber known for?
Sarah Weber has skills like Research, Editing, Meeting Deadlines, Report Writing, Feature Writing, Transcription, Collaborative Working, Attention To Detail, Feature Articles, Fundraising, Journalism, Storytelling.
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Sarah Weber
Marketing, Strategy & Influencer Enthusiast | Founder & President Of Sweb And The CohortPittsburgh, Pa2yahoo.com, mojoactive.com -
Sarah Weber
Helping Companies See & Understand Their Data With Tableau At SalesforceGreater Madison Area4amfam.com, amfam.com, tableau.com, amfam.com3 +160824XXXXX
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Sarah Wells
Littleton, Co -
Sarah Weber
New York, Ny4marketingevolution.com, nantahalapartners.com, pjc.com, gcaaltium.com3 +120734XXXXX
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