Sarah Wering (Martin), Mba Email & Phone Number

Cleveland, Oh, Us

As Targeted Marketing Manager, I plan and execute marketing strategies for a multitude of Vitalant’s product lines. Specifically, my current responsibilities include managing lifecycle campaigns including the strategy for retaining first time donors and reengaging lapsed donors; type-specific campaigns; and wellness campaigns. Previous responsibilities include developing Vitalant’s special events program; supporting the development of and managing marketing needs for nationwide recruitment programs; and supporting product development for our customer segment. 2021 ADRP Presenter: Taking Blood Drives Virtual2023 Marketing Award (Vitalant): Emerging Leader2024: Certified ANA Marketing Professional2024: Marketing Award (Vitalant): Innovation

Elyria, Ohio

As Marketing and Communications specialist, I am tasked with developing community support for our blood program. I am responsible for determining marketing needs, analyzing opportunities, managing promotional products, strategic public relations, establishing media relationships, serving as spokesperson for the organization, writing internal and external communications, and developing donor and coordinator recognition programs. Vitalant is formerly known as LifeShare Community Blood Services.

Fairview Park, Oh

I currently serve my community - and Ward 4 - by acting in the best interest of the residents and City of Fairview Park. I was appointed to this position in December of 2018 and elected to a 4-year term in November 2019. Re-elected in 2023.

Brecksville, Oh

In this position, I was responsible for campaign marketing, including trade shows, sponsorships, quarterly campaigns, etc and the related Salesforce.com administration. This position included coordinating trade shows, including logistics support, booth planning, lead generation and management, CRM support, pre-and post-show campaigns, as well as managing lead imports in Salesforce.com and disseminated them to sales. I procured promotional products in support of trade shows, quarterly closing campaigns, and other needs.

Cleveland, Oh

My primary role at Brown and Caldwell was to forecast, strategize, write, and produce quality sales proposals in support of engineering projects. My responsibilities included strategizing and developing winning positioning, messaging, and strong responses to Requests for Proposals, averaging between 12 and 15 proposals per year. This required conceptualizing design and layout within an established brand, managing and directing Client Service Teams to develop and refine client relationships, and maintaining the sales funnel and forecasts for multiple clients and geographies in the Midwestern United States.

In this position, I worked directly with the C-Suite to establish marketing direction for the organization. As such, I was responsible for ensuring consistent, relevant marketing materials within an existing brand and was charged with providing the sales force with an infrastructure to help them achieve additional revenue opportunities. To do so, I developed a training infrastructure for the sales force to help realize additional revenue opportunities, identified strategic website improvements and changes to achieve an advancing market placement, positioned the organization within the press and trade shows, developing a strong, visible social media presence, and project managed and strategized strong responses to Request for Proposals. Specific achievements at NAS Recruitment Communications included increasing sales proposal success by over 25-percent and improving social media engagement by over 40-percent.

As the Marketing Manager for Toolingu.com, I handled all marketing projects. This includes brand management, collateral materials, management of and overseeing advertising, media negotiation and media buys - as well as working with sales to increase lead nurturing programs and follow-up campaigns. In 2009, I compiled the first strategic marketing plan in company history.

During my three years with the Presque Isle Partnership, I was responsible for managing and implementing complex marketing campaigns, including creating television and radio commercials, billboard advertisements, posters, event brochures and represented the organization during live, on-air media appearances. I was also responsible for overseeing the logistical aspects of the Discover Presque Isle weekend, including a craft fair, media appearances, kids events and five sporting events. During my three years, the event's fundraising totals rose by 38 percent.This was supposed to be a one-year internship. However, I performed so well in Year 1 that they extended my internship over the course of my college career.

Marketing, Entrepreneurship, English Literature

Activities and Societies: Dance Marathon, Distinguished Leaders, Is This Okay?

Mba, Business Administration

Activities and Societies: Graduate Assistant, Student Activities