Sarah Ziani Email & Phone Number

San Francisco, California, Us

- Leading SEO, Content Marketing, and Organic Social Media - Developed content marketing strategy from scratch, focusing on increasing organic traffic and new user conversions, resulting in fast growth of a new acquisition channel- Built successful content marketing program to generate high quality content at scale - Collaborated with Product team to develop new content center and article design - Developed and led experiments to capture leads and increase conversion rate- Developed organic social media strategy and grew Instagram account from 0 to over 30k followers

San Francisco, Ca, Us

- Led SEO content marketing program, collaborated with multiple stakeholders across marketing, product, and external agency partners- Developed blog strategy targeting new and existing users based on keyword and competitive analyses- Optimized, edited and published hundreds of blog articles and landing page content to increase rankings and traffic

San Francisco, Ca, Us

- Created and led content acquisition program across five priority language markets, which enabled the successful launch of the international Udemy for Business offering in those markets- Managed 25 top accounts and 50 high potential accounts in the German and English speaking markets- Increased retention rates, engagement, satisfaction and revenue of the most valuable accounts

San Francisco, Ca, Us

- Managed the online instructor community and led initiatives to boost instructor engagement, growth, and productivity- Created course creation and marketing resources for instructors in the form of blog and community content- Developed and led successful projects, like mentorship programs, to increase instructor engagement and number of courses created

Performed translation and localization services for companies like PicsArt, Instasize, Proxio and Ask.com

Mountain View, Ca, Us

Reviewed and analyzed English and German Google ads and provided feedback to improve their quality

San Francisco, Ca, Us

Delivered successful localization of the product into the German language

Master Of Education (M.Ed.), British And American Studies

Abitur (General Qualification For University Entrance), Business/Commerce, General