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As Marketing Director for Axiom, the AI-powered MarketPlace|MarketSource platform, my role is to articulate Axiom's mission and purpose. Axiom isn’t just a platform; it’s a revolution fuelled by data, powered by intelligence, and propelled by innovation. It’s set to revolutionise the future of B2B buying by transforming indirect spend for Enterprise Buyers, Suppliers, and Procurement teams.I am deeply passionate about brands that make a meaningful impact. My marketing journey began under the mentorship of the legendary Anita Roddick at The Body Shop, where she introduced me as someone "sh*t hot at Marketing." This compliment, rooted in the ethos of "profit with principles," has guided my career.In the dynamic world of marketing, I've worn many hats. As Marketing Director for Plas y Brenin National Outdoor Centre, I developed an omni-channel strategy to promote their exceptional outdoor instructional experiences and leveraged collaborative partnerships to ensure safe outdoor activity opportunities for everyone.My commitment to making a difference extends beyond traditional marketing roles. I founded Clerkenwell London, focusing on customer experience and exploring the evolving landscape of food preferences. Recognising a growing interest in flexitarian eating, I launched PLANTED in August 2020 – a collection of vegan recipes.My love for good coffee found a perfect match, as Global Marketing Director at Caffe Nero and later at Tiki Tonga Coffee. In 2017, I co-founded TO ANOTHER LEVEL, a specialist Business Growth Agency, empowering SME’s to reach their marketing potential. We provided a holistic approach integrating traditional marketing with social media, with a passionate approach to customer engagement.Everything I do is fuelled by a desire to deliver exceptional results. My journey is guided by the belief that passion combined with innovative thinking achieves remarkable outcomes.
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Marketing DirectorAxiom Jun 2024 - PresentBath, GbAs Marketing Director for Axiom, the AI-powered MarketPlace|MarketSource platform, my role is to articulate Axiom's mission and purpose. Axiom is a next generation ProcureTech innovation that’s allowing Enterprise organisations to automate Tailspend and, equally importantly, to transform the experience for Buyers, Suppliers and Procurement. Our marketPlace platform (with integrated marketSourcing), enables Procurement to set up, manage and control a closed and automated tailspend environment for all free-text, catalog and content-based categories (both products and services) across the organisation.Traditional Buying channels (S2P guided buying, S2P catalogs, free-text orders and standalone marketplaces, etc.) are simply not good enough in today’s rapidly evolving, user-focussed Enterprise world. And change is afoot!A recent Hackett survey revealed that nearly 70% of Procurement Professionals are frustrated with their free-text and current catalog sourcing model, and are looking to change. Reinforcing this, PwC estimates that 76% of Enterprise Procurement teams will be involved in a Digital Procurement Transformation Project by 2027 (up from 36% today). Increasingly, as part of this transformation, Enterprise organisations are raising the bar in terms of their targets for the automation of their Indirect Spend categories, to up to 90%. -
Co-FounderTo Another Level May 2017 - PresentTo Another Level is a specialist Business Growth agency.Our team has been growing businesses for over 20 years, so we know what it takes to make a tangible difference and really shift the needle for you and your business. Consistent growth and business evolution often touch many parts of a company which is why we’re not just another marketing agency. We combine the capabilities of the Chief Marketing Officer, the Business Development Director, the Chief Strategy Officer, the Chief Technology Officer, the International Markets Director, the Events & Experiences Director, the Training & Development Director and the Chief Executive Officer to provide you with an extremely powerful resource to help you and your business move to another level.We know there’s no magic wand to wave - which is why we rely on smart thinking, clear planning, dynamic delivery and meaningful measurement to make a real difference. Of course, the ability to dream, the commitment to delight and the drive to exceed all help of course!What sets us apart? Perhaps our bucket load of experience, maybe our levels of energy, almost definitely our uncanny ability to build relationships that last a lifetime. That said, of course we’d be delighted to work with you on a single project but we're also here to support you in the medium and longer term, as your business grows, evolves and flourishes.We also love to talk about what we do, so please don’t hesitate to get in touch if you’d like one of the 2AL team to speak at your next event or conference. Some of our more popular topics include:- The Future of Retail / Retail Re-Blended- The Why of Strategic Sales - The Future of Global Franchising- No-one Forgets How You Made Them Feel - Corporate Events 2.0- The Power of Networking
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Marketing DirectorPlas Y Brenin Apr 2022 - Jun 2024Capel Curig, Conwy, Gb -
Marketing DirectorTiki Tonga Coffee Roasters May 2020 - Feb 2024St Albans, England, Gb -
Co FounderClerkenwell London Dec 2014 - Mar 2017Clerkenwell, GbAs Co Founder I oversaw the 13,000 sq ft of exquisite retail space that is Clerkenwell London – London’s newest and most unique store with stories. Enter a curated space dedicated to the authenticity of craft, visually enriched by the presence of designer makers with an endless stream of inspiration. A place to honour wine, celebrate great tasting food, enjoy a refreshing cocktail or to simple savour a perfectly created coffee. Indulge yourself in our relaxing spa or allow our experts to create the perfect personalised gift from our resident tailors or perfumery. Clerkenwell London is a wonderful venue to entertain your friends – perhaps dinner at 155 Bar & Kitchen, a group wine tasting session in the Wine Library, a drink at the Martini Bar whilst listening to tracks in the Vinyl lounge or later to live music in our subterranean Piano bar.Our unique space is available for group bookings, events, photo shoots and wedding receptions – all with with a touch of Clerkenwell spirit.Our vision is to establish a bespoke experiential retail concept not found elsewhere. Timeless pieces working seamlessly with bespoke and truly individualised experiences to create a unique sense of well being combined with a unique entertainment experience.From our flag ship store in the heart of Clerkenwell we will be spreading our wings on a global adventure that will see Clerkenwell London in five major international cities over the next three years. -
Global Marketing DirectorCaffe Nero Sep 2008 - Nov 2014London, GbDefining the Marketing strategy across the UK, Turkey and the Middle East. Building on the emotive nature of the brand to connect with customers through a range of initiatives from 'artisan' campaign activity to “Artist of the Month” music promotions, and from the Partnership program (with the likes of The Times, The Tate and The Royal Academy) to the hugely successful Cornbury Music Festival. -
Global Marketing DirectorTie Rack International May 2005 - Sep 2008Responsible for the marketing strategy of five brands within the group; Tie Rack, Rolling Luggage, Naturally Cashmere, Tumi and Emporio Armani. Halved the lead-time for global campaigns across 26 countries by developing a portal-based campaign management tool. The solution, (developed in partnership with Marketing Services provider, Adare International) won “The Best Use of B2B Internet Technology” award at the 2008 Retail Solutions Awards. Managed the launch of the new Tie Rack brand and negotiated live promotional events on airport for Tumi Luggage brand to launch the Tumi / Ducati new product range, with British Airport Authority and JC Decaux.
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Head Of MarketingThe Body Shop 1992 - 2005London, England, GbSara joined The Body Shop as a Business Development Manager responsible for 22 stores before becoming Head of Founder Stores. It was here that she met Dame Anita Roddick and was asked to join her Creative Greenhouse team which was responsible for strategic design across new and existing packaging, store design and below-the-line campaigns. Sara was the visionary stakeholder for the launch of The Body Shop Spa project. Whilst Head of Visual Development she managed the re-design of stores including all aspects of communication to customers, window design, navigation to product, overall ambience using music, staff uniforms and the way in which TBS staff engaged with the customer. During her last two years as Head of Marketing she was responsible for delivering the global “Refresh” project and implemented a new visual merchandise strategy.
Sara Carter Skills
Frequently Asked Questions about Sara Carter
What company does Sara Carter work for?
Sara Carter works for Axiom
What is Sara Carter's role at the current company?
Sara Carter's current role is Marketing Director - Axiom.
What is Sara Carter's email address?
Sara Carter's email address is sa****@****ero.com
What is Sara Carter's direct phone number?
Sara Carter's direct phone number is +4477952*****
What skills is Sara Carter known for?
Sara Carter has skills like Marketing Strategy, Marketing, Retail, Management, Strategy, Brand Development, Team Leadership, Business Development, Marketing Communications, Market Research, Leadership, International Marketing.
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