Sara K. Hale

Sara K. Hale Email and Phone Number

CMO, Next-gen Tech, Start-up, AI, Web3, SaaS GTM Advisor, Member Women in Leadership, Expert Primary Venture Network @ Hashgraph
Sara K. Hale's Location
New York, New York, United States, United States
Sara K. Hale's Contact Details

Sara K. Hale personal email

n/a
About Sara K. Hale

Seasoned marketer with 20+ years of experience building cohesive marketing teams ‘from the ground up’, driving for measurable results in fast-moving, complex and next-gen tech environments, and consistently taking on expanding roles year after year. AI, Workflow Automation, Digital Assets, Digital Currencies, Blockchain/DLT/Web3 and Payments experience. Strong project manager, team leader and collaborator.

Sara K. Hale's Current Company Details
Hashgraph

Hashgraph

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CMO, Next-gen Tech, Start-up, AI, Web3, SaaS GTM Advisor, Member Women in Leadership, Expert Primary Venture Network
Sara K. Hale Work Experience Details
  • Hashgraph
    Chief Marketing Officer
    Hashgraph May 2024 - Present
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  • R3
    Chief Marketing Officer
    R3 Feb 2018 - Feb 2024
    London, Gb
    Lead a global marketing team (grew team from 3 to 14) responsible for marketing strategy, planning, budgeting, and reporting/measurement. Oversee a cross-functional team comprised of Corporate, Product, and Regional/Field marketing responsible for brand management, corporate positioning, product GTMs, sales enablement tools, partner marketing, digital advertising, SEO, thought leadership/content, events, use cases, case studies, analyst relations, competitive intelligence, Martech stack tools, and demand generation programs. Work closely with an ecosystem comprised of the world's leading FMIs, exchanges, financial services firms, software vendors and GSIs.
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  • Finastra
    Group Leader, Corporate Marketing And Brand
    Finastra Nov 2016 - Feb 2018
    Paddington, London, Gb
    Develop and establish enterprise brand strategy and identity at Finastra. Formed in 2017 by the merger of Misys and D+H, Finastra provides the broadest portfolio of financial services software in the world today—spanning corporate banking, retail banking, investment management, managed services, and treasury and capital markets. High-level responsibilities include branding, development of corporate marketing initiatives, overseeing global advertising creative and buys, and managing a team of marketing managers, media buyers, graphic designers, and multimedia specialists.
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  • Fitch Solutions
    Director, Global Head Of Marketing
    Fitch Solutions May 2015 - Oct 2016
    London, Gb
    Handpicked out of Fitch Ratings to head up global marketing for Fitch Solutions--the product & services arm of the rating agency. Defined and implemented a strategic product, regional and corporate marketing program that crossed over all marketing functions/channels, aligned with product road maps and delivered on the yearly revenue plan. Activities included overseeing global product marketing, regional/field marketing, corporate brand, digital marketing and events. Initiatives included go-to-market planning, product launches, positioning and messaging, thought leadership, collaboration with sister companies, and new corporate identity. Worked collaboratively with product development, direct sales, strategic partnerships, strategic accounts and client services across all regions. Managed London-based regional marketing.
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  • Fitch Ratings
    Director, Marketing & Communications
    Fitch Ratings Mar 2007 - May 2015
    New York, New York, Us
    Led Corporate Marketing and Product Marketing for world's third-largest rating agency. Development of annual marketing plan with a particular focus on brand strategy, product GTMs, positioning and messaging across marketing mix/major markets. Sample marketing initiatives included annual event program, social media, product launches, digital outbound campaigns, advertising program, whitepapers, brochures and surveys. Led annual strategic planning, marketing planning, budget development and measurement. Managed a team of five located in NY and London.
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  • Algorithmics
    Regional Marketing Manager, North America
    Algorithmics Mar 2006 - Mar 2007
    Toronto, On, Ca
    Developed, executed and measured an Americas marketing plan, with a strong emphasis on demand generation, including webinars, hosted events, email campaigns and thought leadership. Worked with regional sales team members, product marketing and corporate marketing to identify and capitalize on key risk management sector opportunities in the market. Executed all regional and sector marketing plans as they pertained to events, direct mail campaigns, product demos and market research activities. Managed a team who took ownership of all aspects of a plan including logistics, communications, budget management, execution and ongoing measurement.
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  • Bureau Van Dijk - A Moody'S Analytics Company
    Director Of Marketing & Communications, Americas
    Bureau Van Dijk - A Moody'S Analytics Company Apr 2001 - Mar 2006
    London, England, Gb
    Hired to build a marketing and communications team in New York to support a growing North and Latin Americas business for a Belgian-based financial information provider. Created, budgeted and executed a strategic marketing plan focused on direct and digital marketing, advertising, events, sponsorships, quarterly newsletters, sales tools and public relations. Increased new and recurring sales revenue with targeted direct marketing campaigns to a variety of sectors (accounting firms, multinational corporations, academic institutions and government), resulting in 21 new sales totaling 550K in last year at firm.
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Sara K. Hale Skills

Marketing Communications Product Marketing Strategic Planning Project Management Digital Marketing Copywriting Advertising Creative Strategy Development And Implementation Of Marketing Plans

Sara K. Hale Education Details

  • Columbia University
    Columbia University
    Industrial And Organizational Psychology
  • Tulane University
    Tulane University
    History

Frequently Asked Questions about Sara K. Hale

What company does Sara K. Hale work for?

Sara K. Hale works for Hashgraph

What is Sara K. Hale's role at the current company?

Sara K. Hale's current role is CMO, Next-gen Tech, Start-up, AI, Web3, SaaS GTM Advisor, Member Women in Leadership, Expert Primary Venture Network.

What is Sara K. Hale's email address?

Sara K. Hale's email address is sa****@****ons.com

What is Sara K. Hale's direct phone number?

Sara K. Hale's direct phone number is +121290*****

What schools did Sara K. Hale attend?

Sara K. Hale attended Columbia University, Tulane University.

What skills is Sara K. Hale known for?

Sara K. Hale has skills like Marketing Communications, Product Marketing, Strategic Planning, Project Management, Digital Marketing, Copywriting, Advertising, Creative Strategy, Development And Implementation Of Marketing Plans.

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