Marketing Strategy and PlanningDevelop and implement offline and online marketing strategies tailored to North Africa market.Design comprehensive BTL, ATL, and TTL plans to boost brand awareness and drive sales.Measure and analyze ROI for campaigns, optimizing strategies for maximum efficiency.Collaborate with agencies to oversee multi-channel campaigns, ensuring consistency and effectiveness.Channel MarketingBuild and manage marketing programs with channel partners, expanding product reach and sales.Coordinate co-branded campaigns, in-store promotions, and digital marketing initiatives with distributors and resellers.Provide partners with marketing assets and training to ensure brand consistency and product understanding.Design incentive programs to boost partner engagement and performance.Track and refine channel marketing efforts using data-driven insights.Events and ActivationsPlan and execute events, exhibitions, and activations to showcase Cooler Master’s products.Manage all event logistics, from concept to execution, ensuring seamless delivery and audience engagement.Develop PR campaigns to strengthen brand reputation and increase media coverage.Customer Insights and AnalyticsAnalyze customer behavior through CRM data, social media feedback, and on-ground surveys.Transform customer insights into actionable strategies to enhance marketing effectiveness.Social Media and Digital MarketingManage social media platforms, creating content that drives engagement and builds loyalty.Track and optimize digital marketing campaigns, working with designers to maintain consistent branding.Implement branding strategies for product launches, improving positioning and visibility.AchievementsBoosted brand awareness by 25% and sales by 30% in one year through strategic campaigns.Enhanced market share in North Africa by fostering strong channel partnerships.Increased social media engagement by 35%, driving community growth and customer loyalty.

1- Developed and executed tailored marketing strategies for Egypt, boosting brand visibility and market share.2- Cultivated key relationships with distributors, retailers, and media partners to amplify brand presence.3- Led cross-functional teams in creating and implementing localized marketing campaigns.4- Analyzed market trends to drive product innovation and differentiation.5- Successfully launched new products, coordinating internal and external efforts.6- Utilized digital marketing channels to engage target audiences and drive conversions.7- Monitored marketing performance metrics to optimize strategies and ROI.8- Represented Cooler Master at industry events, enhancing brand reputation.

- Develop a solid and trusting relationship between major key clients and company. - Strategic planning to improve client’s needs and results.- Handle key clients’ issues and complaints and develop a complete understanding of key account needs.- Find new trendy and creative strategies to promote brands and products as per clients’ requests.- Negotiate contracts with client and establishing timeline of performance. Type of projects handled: Branding, Internal branding, Event management, printings & giveaways.Accounts held including El Sewedy Industries Group, AXA, Alsafy Group, Novo Nordisk, Organi Group, Gandour Group, Four Season Hotel, Radisson Blu Hotel, Blue Ocean Hotel.

- Responsible of EL Adwaa, ALemny and other various projects. (E-Learning & Offline) - Out-put content supervision & monitoring the effectiveness of the projects on the digital platforms.- Do market research to identify consumer trends and needs and monitor competitors’ marketing activities and report on any updates to provide recommendations for projects and social media development.- Meet and liaise with rest of departments to reach the efficiency of the project and marketing goal.- Follow up with the Illustrators, Production & Post-production team and the process of the projects.

- Establish relationships with existing clients, besides handle client accounts and follow up with them regularly- Create creative campaign ideas upon the client’s brief- Create online and offline marketing strategies for new clients- Conduct meetings with the clients to present and brainstorm creative work for approval or modification- Monitor and handle work performance of different teams like creative, operation, and production departments - Monitoring effectiveness of campaigns- Dealing with suppliers and out-source creatives- Supervise the account executives and train the new one- Manage the activities progress for the client, like PR campaigns, BTL activations, Outdoor campaigns, and events management- Compiling and analyzing data to find trends- Develop new business with existing clients and identify areas of improvement to meet sales quotas.- Handling quotations that match the client budget, managing campaign costs, and invoicing clients- Type of projects handled: BTL activations, in-store activations, roadshows, exhibitions, event management, outdoor campaigns, brand awareness, PR campaigns & Branding, Social Media.-Accounts held including Arma group (OXI, Rivoli, Crystal), HUB Furniture, Abdel-Aziz El Sallab, City stars Mall, Etisalat Misr, Whity Clinic, Misr International Hospital, Cutis Clinic, MTA Architects, Fairway Farm.

- Video Editor “TV Programs”- Receiving an outline of footage and a shot list- Organizing and renaming all raw footage- Synchronizing multi-cameras and sound- Digitally cutting files to put together the sequence of the film and deciding what's usableCreating a 'rough cut' of the episodes and determining the exact cutting for the final stages

- Meet and liaise with clients to discuss and identify their advertising requirements- Work with agency colleagues to devise an advertising campaign that meets the client's brief and budget- Managing and liaising with external partners such as media agencies, platforms, and production companies- Negotiate with clients and agency staff about the details of campaigns- Follow up with the creative team and the campaign process- Oversee each phase to ensure staff meets deadlines- Write client reports- Arrange and attend meetings- Event’s organizer Media Planner - Analyzing and researching about the target audience, purchasing, and media habits- Securing the best airtime slots- Managing media bookings- Presenting media proposals, including timings and cost breakdowns, helping clients to reach a final decision about their future advertising strategy- Type of projects handled: BTL activations, in-store activations, roadshows, event management, brand awareness, PR campaigns, branding & Social media.- Accounts held including: Omar Khairat event, La Pomme, Globar care hospital, Juhaina Jeno & Dental Clinics’ Accounts.

- Create creative content ideas- Produce content in videos & blog posts