Sara Edmonds Email & Phone Number

San Francisco, Ca, Us

Roseville, Ca, Us

San Francisco, California, Us

• Promoted to CRM Automation Manager after exceptional performance as a CRM Associate• Owned the creation of over 15 new global triggered lifecycle campaigns to increase user retention and engagement among the platform's 50 million users• Partnered with the Content and Design teams to overhaul 100+ emails, journeys, and push programs, driving a 21.5% increase in orders and a 28.6% increase in CTR• Coded, quality assured, and localized custom templates across 19 markets for the Product, CX, and CRM teams• Trained new CRM team members on email best practices, segmentation, template creation, reporting, and more• Streamlined communication processes by implementing a new system for transactional email requests with the CX team• Facilitated the migration from SimonData to Braze, ensuring a smooth transition process

San Francisco, California, Us

• Managed strategy, segmentation, implementation, and reporting for email and push notification programs in Canada and Brazil, resulting in 70% year over year growth for Canada and 40% year over year growth for Brazil• Redesigned customer onboarding journey for the US accomplishing a 104% increase in CVR, 142% increase in RpK, and 30% decrease in unsubscribe rate• Partnered with Brand team to drive visual and strategic refresh of five core triggered lifecycle programs• Collaborated with Wine Sourcing teams to create and optimize day-to-day workflows, identify opportunities for growth, and develop processes for launching new merchant partners• Developed various A/B tests to optimize campaign performance metrics and created Looker dashboards to monitor results

San Francisco, California, Us

• Mass layoff due to COVID-19• Received a Certificate of Accomplishment in Audio & Video for the Web from City College of San Francisco• Completed design projects for Pink & Black Dance Shop: - Designed logo and poster for grand opening of shop - Managed website - Created pointe fitting form

San Francisco, Ca, Us

• Oversaw all social media and blog content; boosted Instagram following by 30% through strategic content management, employing a new schedule, revamped hashtag usage, and increased follower interaction• Optimized web pages and copy using WordPress, leveraging new plugins to enhance lead generation• Created employee newsletter and graphics for employee appreciation events• Submitted entries for awards, wrote press releases, sourced opportunities for press mentions, and maintained partnerships with contacts at publications — received 4x as many press mentions as opposed to previous year• Updated press kit and provided resources for sales proposals• Migrated over 50,000 digital assets, defined archiving system, and produced tutorials for the Sales team• Defined marketing and employee onboarding standard operating procedures• Conducted client appreciation and retention campaign — brainstormed gift ideas with CEO, sourced vendors for production of branded items, managed budget, designed gift packaging, and worked with shipping company on the packing and distribution of gift boxes• Coordinated photography for events and edited videos

Managed social media for Felidae Conservation Fund:• Tripled Instagram follower adoption rate (19% total follower increase) in only a month• Doubled Facebook follower adoption rate• Promoted end of year fundraising effortsCompleted design projects for ProShapeFitness:• Designed infographics for Instagram using Canva and Photoshop• Designed web banners• Edited The Fitness Cookbook• Scheduled social media posts using Tailwind

Lehi, Utah, Us

• Leveraged Google Analytics to analyze previous advertising endeavors, conducted thorough research for new opportunities, and devised an extensive marketing plan for 2018• Spearheaded redesign of the website alongside the Technical Operations Manager: created design mock-ups for the NetSuite web team, defined new parameters for the site, and provided NetSuite team with weekly content deliverables• Optimized website content with NetSuite: streamlined web copy, uploaded product photos, added keywords, and coded CMS landing pages• Pioneered digital retargeting at RRS to drive sales growth, achieving a 4.4% CVR and a 680% ROI through Criteo campaigns• Worked closely with the Product Marketing team to develop content for social media, the blog, and newsletters, driving improved growth metrics: a doubling of Instagram followers, 36% increase in blog traffic, and an average newsletter open rate of 40%• Designed graphics for various platforms: website, newsletters, social media, packaging, manuals, trade shows, and print/digital ads• Led design process for issue 3 of Light & Shadow magazine: drafted brief with marketing team, edited copy, designed layout, liaised with print vendor, and distributed over 35,000 copies• Devised standard operating procedures to improve the efficiency and effectiveness of marketing and design processes• Assigned tasks to interns through Asana, taught them how to use the NetSuite interface, and inspected quality of projects• Captured and edited videos and product photos for product launches

• Developed and implemented marketing plans for clients in the medical, real estate, and e-commerce industries• Organized client and media rep communications, prepared purchase orders, scheduled ad placements with media vendors, prepared new client proposals, and maintained media budgets• Served as the liaison between clients and team, assigned team tasks on Basecamp ensuring client needs were met on time• Curated direct mail and paid social campaigns• Assisted with client deliverables — created storyboards, helped on video shoots, edited videos, wrote press releases, organized and edited content for client websites, etc.

Bachelor Of Science (Bs), Business Administration, Marketing Management

Certificate Of Accomplishment, Audio And Video For The Web