As the Marketing Director for the Seattle Boat Family of Brands, I manage marketing strategies for our diverse portfolio. This spans two boat dealerships in two states, seven unique locations, and three on-water sites, with two fuel docks, two Pro Shops, a Boat Club, and a restaurant. Utilizing technology, I focus on enhancing customer intelligence and boosting team efficiency in the implementation of event, digital, and traditional marketing across our wide portfolio.We're more than… Show more As the Marketing Director for the Seattle Boat Family of Brands, I manage marketing strategies for our diverse portfolio. This spans two boat dealerships in two states, seven unique locations, and three on-water sites, with two fuel docks, two Pro Shops, a Boat Club, and a restaurant. Utilizing technology, I focus on enhancing customer intelligence and boosting team efficiency in the implementation of event, digital, and traditional marketing across our wide portfolio.We're more than just a boat dealer; we're dedicated to creating unforgettable experiences on the water for our customers.Projects of note:In 2022 I implemented HubSpot Marketing Enterprise (integrated with Salesforce custom objects) to take Seattle Boat Company's marketing efforts to the next level and provide us with the structure to make data-based marketing decisions, enhance customer experience, grow sales pipelines, and streamline team efficiency. Show less

I provide on-call marketing expertise to Manufacturers of the Greater Puget Sound. With over 10 years experience within Seattle Manufacturing I understand the unique marketing challenges of our community, the intricacies of dealer/distributor relationships and the need for part time marketing support. Project examples (and not limited to):-Social Media Development -Direct mail campaigns-Email Campaigns-Project Management & timeline building-Blog… Show more I provide on-call marketing expertise to Manufacturers of the Greater Puget Sound. With over 10 years experience within Seattle Manufacturing I understand the unique marketing challenges of our community, the intricacies of dealer/distributor relationships and the need for part time marketing support. Project examples (and not limited to):-Social Media Development -Direct mail campaigns-Email Campaigns-Project Management & timeline building-Blog posting/scheduling-Proof of Concept Planning & Execution (as well as scaling models)-Event coordination: Complex training seminars, customer appreciation events, employee events and even retirement parties-Trade Shows: Coordinate, execute or advise for domestic & international shows - I'm experienced with complicated Trade Show programs, heavy equipment, drayage, logistics and manufacturing marketing. I can handle your entire trade show program or come in to train your team, find areas to save money, build or setup a program template, assist with booth concept or train your new trade show coordinator.Please call or message me with your specific needs to discuss how I can assist you! Show less

As Marketing Manager for HySecurity I lead team projects, budgeting, hiring, personnel development, retention and team-building. Primary responsibilities include new product launch plans and marketing campaign development. Responsible for the outcomes of team deliverables and the effectiveness of marketing campaigns via digital, print, trade show and web marketing. Campaign success and direction is measured by dedicated ROI and metrics based on analytic decision making.… Show more As Marketing Manager for HySecurity I lead team projects, budgeting, hiring, personnel development, retention and team-building. Primary responsibilities include new product launch plans and marketing campaign development. Responsible for the outcomes of team deliverables and the effectiveness of marketing campaigns via digital, print, trade show and web marketing. Campaign success and direction is measured by dedicated ROI and metrics based on analytic decision making. Participant in New Product Development and member of the ECO Board.---Highlighted Successes:*Restructured marketing team & roles for efficiency and skills resulting in higher productivity, team meeting deadlines, improved department reputation and increased sales support. *Enhanced trade show program with more effective event tracking, proper booth team training and increased planning communications for an immediate increase in trade show leads and traceable ROI. *Headed the Regional Tech Training Seminar (RTTS) Committee which was responsible for logistics, content and structure of the quarterly customer training's in rotating sites across the states and an annual on-site training.*Improved communications and planning between Marketing and Engineering, specifically within the New Product Development (NPD) process. Worked closely with the Engineering Project Manager. Marketing now meets deadlines and works cohesively with project leaders. *Streamlined annual 6-month long Price Book Project resulting in the first on-time completion of the Price Book Project. Improvements were facilitated by a Kaizen and the efforts of team members inside and outside the Marketing department. Show less

My primary function at Rottler was to support global marketing initiatives, events and trade shows. Responsibilities included working within budgets, monitoring of metrics and analytics, management of company events, full execution of trade shows, scheduling and design of print advertising, posting and reporting of social media, distribution of press releases, direct marketing, production of email newsletter, video marketing and product collateral. Additionally, I provided support to… Show more My primary function at Rottler was to support global marketing initiatives, events and trade shows. Responsibilities included working within budgets, monitoring of metrics and analytics, management of company events, full execution of trade shows, scheduling and design of print advertising, posting and reporting of social media, distribution of press releases, direct marketing, production of email newsletter, video marketing and product collateral. Additionally, I provided support to 60+ international and domestic sales representatives and maintained the company CRM database (ACT!) for lead development, tracking, follow up and targeted marketing campaigns. I reported directly to the VP of Sales.---Highlighted Successes:*Initiated annual week-long company Open House that doubled in size year over year and increased customer loyalty and retention.*Managed 12+ domestic and international trade shows from hotel reservations and electrical to literature and giveaways. *Oversaw redesign of Rottler website and implemented new tools such as "compare models" and a partner portal for important documents and information. *Started Rottler Social Media program. Single handedly increased Rottler following on Facebook from 0 to over 10,000. Facebook opened up the Malaysia market, which was previously unrecognized by Rottler. *Assisted in the development and opening of the China and UAE markets. Was direct point of contact for important business partners. Show less

As the office manager in the Seattle expansion I personally developed processes that improved efficiency and were later adapted nation wide. These applications and processes aided in regional growth, effectively tracked campaign expansion and eased payroll issues, resulting in top national retention in a naturally high turn-over environment.Other duties included record retention, maintaining organization and preforming day-to-day administrative functions, answering phones, scheduling… Show more As the office manager in the Seattle expansion I personally developed processes that improved efficiency and were later adapted nation wide. These applications and processes aided in regional growth, effectively tracked campaign expansion and eased payroll issues, resulting in top national retention in a naturally high turn-over environment.Other duties included record retention, maintaining organization and preforming day-to-day administrative functions, answering phones, scheduling appointments for the Sales Director, reviewing and editing payroll, following-up on customer orders, assisting with new hires, and ordering office supplies. Show less