Sara Leblanc Email & Phone Number

Dallas-Fort Worth Metroplex

Consumer Marketing, Retail Retention• North American partner marketing programs aimed at improving retail retention initiatives through digital marketing campaigns and customer experience• Plan and execute retention marketing campaigns to improve strategic retail initiatives• Collaborate with CXD, Product and Digital Ops teams to create and maintain retention assets• Strategic support of consumer retention marketing experimentation and media analytics• Overall support of Retention and launch initiatives

Plano, Texas

Consumer Marketing, Retail and POS Retention• Plan and execute retention marketing campaigns to improve strategic retail initiatives • Collaborate with Creative, Content and Ops teams to create and maintain retail assets• Overall support of Retention and launch initiatives

Dallas/Fort Worth Area

• Marketing professional with experience in creative direction, brand management as well as a wide range of marketing and communications initiatives.• Creative services leader, bridging the gap between marketing, sales, and product teams and design teams for optimal outcomes and results.• Product marketer, discovering and understand business challenges and how best to solve them to drive critical outcomes.• Skilled in managing stakeholder and agency relationships and have a proven record of delivering high-quality results, both on time and on budget.• Creative in my approach to problem-solving and a trusted partner by my colleagues, clients, and leadership.

Southlake

Directed marketing communications, creative and brand messaging of product marketing campaigns for Sabre's airline business unit. I lead marketing and design teams producing thought leadership, sales enablement, video assets, and executive communications. I also served as a communications business partner for internal and external messaging and engagement. • Developed and implemented a division-wide corporate rebranding toolkit. Rolled out to executive and product management teams via onsite and web meetings. Tactical communications requests decreased by 30% in the first 6 months.• Direction and execution of strategic event programs, both industry, and Sabre-hosted.• Supervision of in-house brand and the creative team producing thought leadership, digital and print publications, video assets and executive communications.• Product marketer for SaaS solution campaigns including brand differentiators and sales enablement assets and tools.

Dallas/Fort Worth Area

Managed international marketing initiatives including representation firm strategies and activities. Planned and executed marketing strategy, budget development and cross-cultural marketing sales plans.• Project managed multi-organizational effort to create go-to-market collateral and content showcasing messaging and benefits of three very different stakeholder teams to mutually benefit all involved for shared success. • Concepted and project managed redesign of 3000 sq./ft. sponsor engagement space at international airlines vendor expo. Worked with budget of $100K and design team to significantly increase attendee engagement YOY.• B2B Product Marketing to travel trade audience of tailored brand differentiators to each regional segment. • Managed and produced events for domestic and international audiences.

Dallas/Fort Worth Area

Produced special events for airport with partner airlines, local CVBs, and clients. Managed international and domestic tradeshows.• Managed special event program of more than 30 events per year.• Collaborated with both airline partners and international trade marketing agencies.

Fort Worth

Coordinated marketing communications efforts regarding customer relations, special events, advertising publications, real estate properties and property management services• Managed special event program of more than 20 events per year with attendance ranging from less than 10 to more than 3,000. • Product marketing of industrial real estate development with aviation, office, industrial and residential. • Designed marketing collateral and managed content of website. • Maintained brand consistency across multiple company divisions.

Fort Worth

• Anticipated and executed service requests for corporate aviation customers.• Coordinated high-end clientele requirements for special events.• Oversaw record keeping and budgeting related to airport management.• Three time recipient of customer-selected nationally recognized Customer Service award.

Bachelor Of Arts - Ba, Graphic Design And Applied Arts; Marketing

Marketing and Visual Arts

Associate Of Arts - Aa, Culinary Arts/Chef Training

Culinary Arts discipline

Intro To Ux Design