Lead and deliver net new research and marketing tactics, including launching projects with the goal of driving digital pays adoption and engagement during key heat moments in the lifecycle journey to drive top of wallets for our Card Members. Consistently finding ways to collaborate with cross-team stakeholders and socialize learnings across peers, leaders and partners to bring others along to succeed as a team

Support clients Hershey, Campbell, and Aruba Tourism Authority • Participate in client-facings calls to update clients on current planning and media efforts.• Coordinate interviews of brands' CEO with media outlets to discuss breaking news topics.• Lead media mailer production by coordinating with several vendors and enforcing the timeline. • Write ad hoc reports on global crisis issues and its' impact on clients' brands.• Work alongside the social media team to track data and evaluate current trends to prepare combined competitor and industry landscape reports. The reports showcase popular topics and best-in-class executions from other brands.• Prepare daily, weekly, monthly and yearly reports analyzing brand performance.• Onboard new team members and interns by creating onboarding materials, hosting training sessions and delegating tasks among team members.• Assist with budget planning for campaigns then handle invoicing with vendors and editors.• Work on multi-month long campaigns, resulting in multi-billion number of impressions.• Pitch media contacts and secure placements in top-tier media outlets, including The Today Show, NPR, Fox News and more.

•Support work for clients Kraft-Heinz, Mars Wrigley, and Target.•Worked on Planters' 2020 Super Bowl campaign (Mr. Peanut/Baby Nut). •Tracked and captured 11B+ placements.•Draft end-of-day recaps for clients summarizing the teams’ efforts.•Evaluated KPIs to measure the campaigns’ results.•Research effects of COVID on CPG landscape to provide insights and opportunities for client-facing emails•Draft client-facing reports, email, notes and PowerPoint decks.•Participate and lead project brainstorms to present to clients.•Run audits on previous campaigns to help teams set appropriate benchmarks.•Draft recaps about Facebook boycott updates for Target’s marketing team •Monitor for news around Uncle Ben’s and Skittles related to the social justice movement.•Conduct media relations efforts to secure placements in top tier and trade outlets, including Chicago Tribune, Adweek, PR Week and more.

• Prepare the newsroom and equipment before filming.• Handle audiovisuals in newsroom.• Write scripts using Inception.• Experience as assistant director, technical director, audio director, and camera operator.

• Increased the Instagram's page visits by 31%.• Increased YouTube channel visits by 5% in the first week.• Track and analyze trends.• Brainstormed new ideas to implement on the social media and show.• Edit photos for social media accounts on Adobe Photoshop.

SCAMP is a summer camp for kids with mental or physical disabilities.-Led a group of mentally and physically disabled adults.-Provide structure, guidance, and coaching for the assigned group. -Individualized activities for a variety of set skills and needs development.-Established and maintained safety protocols.-Interpreted American Sign Language for non-verbal adults.

• Completed world-class customer service training.• Trained new associates in seven different stations, within one week.• Managed sports teams and groups of 50 to 7,500 participants.• Strategically and creatively brainstorm showcases for new products.• Assisted in organizing events for the resorts’ restaurant.• Awarded the Quarterly Award (uncommon for a college intern).

-Supervised children ages three to thirteen after school. -Communicated with parents about the children’s behavior. -Organized large groups of children.