Saran Osmany Email & Phone Number

CARMA is a global technology and consulting company that uses media monitoring and analysis to deliver strategic insights https://carma.com/ Marketing & PR initiatives- Worked closely with Head of Marketing to propose initiatives to be undertaken, based on KPI’s (e.g. brand awareness, leads).- Crafted compelling thought leadership pieces to share industry insights.- Maintained APAC newsletters (automotive, finance & energy), and increased subscriber count.- Developed an APAC-centric design for the new landing pages.- Created and managed LinkedIn Ads.- Created engaging social media videos to boost brand awareness.- Produced LinkedIn collateral for product marketing to highlight unique selling points and showcase client preferences regarding product features.- Created 8 Mailers to engage with prospects and clients Media Relations- Built Relations with 5 Journalists- Built relation with 1 B2B influencer- Conducted newsjacking by leveraging CARMA data x 80- Earned Media: The Times, Nasdaq, CNBC, MalayMail, TodayOnline- Pitched to media outlets x 10- Secured 6 interviews for the Managing Director and General Managers; formulated and executed subsequent publicity plans for the interviews.Sales- Coordinated with sales team and analysed CARMA data for creation of infographics x 12.- Implemented account-based marketing strategies to support the Sales team (5 markets).- Created 28 LinkedIn collaterals for the team to facilitate the posting of key messages.- Formulated and sustained a cross-sales methodology within the company platform.Events management- Networked at 7 high-profile events, expanding professional connections and industry knowledge.- APAC infographics were used at events as key speaking points for sales team.- Maintained trade events list in APAC region. - Assisted with project management duties for conferences and private events.- Conducted post event evaluations and report on outcomes (ROI).

- Conducted online research to identify potential leads and prospects.- Actively attended networking opportunities to expand our network of potential leads.- Demonstrated a proactive approach to lead generation, laying the foundation for future business opportunities.- Proactively reached out to local businesses, particularly local bakers in Singapore.- Offered expertise in digital marketing, leading to in-depth analysis of the bakers' online presence.- Provided detailed feedback and recommendations for TikTok ideas and Instagram post improvements.- Conducted a meticulous brand audit for a luxury brand based in the UK.- Identified and assessed potential collaborations with renowned fashion designers.- Provided valuable insights and recommendations to help the luxury brand refine its market positioning.- Engaged with a charity organization, analyzing their website and online presence.- Identified opportunities for SEO improvements to boost online visibility.- Offered tailored recommendations to enhance the charity's donation efforts and mission.

Singapore

https://www.helpling.com.sg/- Helpling is a German company which provides household and office services- Assisted Campaign Managers in managing, executing, and optimizing PPC campaigns- Assisted in the management and tracking of keyword bids, expenditure caps and other key account metrics- Setup, executed and optimized new and existing paid search ads, ad groups and accounts- Assisted in creating 215 new SEM ads - Collected quantitative and qualitative data from PPC campaigns- Performed keyword research including discovery and expansion of keyword opportunities that drive qualified web traffic- Worked collaboratively with the demand team to create weekly SEO routines. Independently maintained the routines. - Conducted SEO audit on the home page and landing pages to determine areas for improvement and optimization- Optimized content on websites using SEO target keywords, with a proven SEO framework- Conducted technical SEO optimization and work with the team to fix technical website issues that may negatively impact organic search rankings. Achieved a 10% decrease in bounce rates.- Researched and creatively developed topic ideas that can drive relevant traffic to landing pages- Wrote and proofread SEO content- Integrated and analyzed data from Analytics tools (E.g. Google Analytics, Tableau)- Executed SEO content strategies for blogs/websites- Created and optimized Landing Pages by using HTML & CSS- Assisted in researching & launching a new service - Worked with the team to make Landing Pages more customer-centric & aesthetically pleasing- Performed competitive analysis on local and international industry competitors

Singapore

https://noharmdone.co/- No Harm Done is a Singaporean social enterprise which sells compostable coffee capsules.- Worked with the team to improve branding and communication strategies. Resulting in a change in packaging and brand colors. - Communicated (written & oral) with external stakeholders, and participated in relationship building calls with CEO.- Compiled a list of F&B influencers to contact and created copywriting material for them- Identified and contacted venture capitalists. Created an investor deck.- Set up Google Search Console for the company and resolved technical issues impacting the SEO of the website- Brainstormed, researched and published 14 articles on the website about environmental topics. https://noharmdone.co/blogs/grunblog - Created a blog SOP- Established SEO for the blog and email newsletter through Google Search Console, Keywords & Analytics.- Reassessed company’s profile as a social enterprise.- Developed a composting program and a customer waste recycling program to further reduce the company’s environmental impact.- Built connections with prominent sustainability figures in Singapore on the behalf of the company. This was done to learn and understand how to be more sustainable, as well as to grow partnerships. Leading to increased sustainability knowledge and access to their respective networks.

Singapore, Singapore

https://www.linkedin.com/company/earthlink-ntu/- Worked with the university management in mapping out various key environmental stations on campus such as the recycling bins, E-waste bins and water coolers. - Educated and raised awareness on campus with my team on effective waste management through long-term initiatives. - Organised the bi-annual campus wide recycling drive. This was essential to ensure that students leaving the halls after exams would be encouraged to recycle. This also translates awareness into a habitual action.- Collaborated with my team to teach primary school students the importance of recycling. This was done through creating fun and engaging games for them.

Http://Ricepaste.Com/

- Co-Founded an online design business with outsourced manufacturing and distribution systems. Majority of profits were donated to charities.- Learned typography and basics of design. (Example designs are attached)- Created designs via Adobe Photoshop. Individually created 5 designs monthly. - Conducted research on suppliers & competitors.- Identified global trends for design development.- Used trends to set themes for the month (for example October: Halloween related designs)- Tracked and analysed revenue/costs. Reviewed global tax obligations.- Recorded and maintained organisational goals. Set agendas, goals and record minutes. Followed up to ensure goals are met on time. - Self-learnt about e-commerce, SEO techniques, Instagram, Tumblr & Pinterest marketing, Google ads (Search & Display) and Dropshipping. Store page: https://www.redbubble.com/people/RicePaste/shopWebsite: http://ricepaste.com/Instagram: @rice_paste_

Bachelor Of Business Administration - Bba, Marketing/Marketing Management, General, Honors Distinction, Dean'S List

Activities and Societies: Resources sub-committee, EarthLink - Dean's List (AY 22/23) Case Competitions - 1st place for a Market Research.

International Baccalaureate Diploma & International General Certificate Of Secondary Education

Activities and Societies: Project Week, Logistics & Finance. Taught English in Cambodia, at Chumkriel Language School (2018) Co-Leader.