Sara Katz Email & Phone Number

Atlanta, Ga, Us

- Manage ecommerce programs for 9 Shopify stores, working with brand managers to understand their business challenges and deploy strategies to achieve goals. - Supervised Shopify store builds and reskins from inception through launch, leading communication between engineering, creative and marketing teams and delivering projects on time and in scope. - Identify areas for optimization across sites as well as perform routine maintenance, working in tandem with staff developers on custom… Show more - Manage ecommerce programs for 9 Shopify stores, working with brand managers to understand their business challenges and deploy strategies to achieve goals. - Supervised Shopify store builds and reskins from inception through launch, leading communication between engineering, creative and marketing teams and delivering projects on time and in scope. - Identify areas for optimization across sites as well as perform routine maintenance, working in tandem with staff developers on custom solutions to boost store performance. - Forecast trends within each brand’s industry and ecommerce at large in order to plan and execute multi-channel promotions across all online stores, utilizing in house creative and engineering teams.- Conceptualize and craft email campaigns as well as automated flows via Klaviyo built to engage and convert throughout the customer journey.- Streamline shipping and fulfillment procedures and institute new shipping programs to benefit not only brand budgets but customer experience. - Collaborate cross functionally with creative, operations, engineering and executive level teams to ensure projects are delivered on time and align with brand objectives. Show less

Greater Atlanta Area

- Acted as Brand Manager for i-Blason, a tech accessories brand, and heads its e-commerce stores (Amazon and Shopify), digital advertising, and social channels. - Collaborated with the larger marketing team as project manager on major campaigns.- Spearheaded all marketing efforts with data-driven strategy. - Audited marketing platforms regularly to identify weaknesses and execute necessary updates.Achievements- Built brand personas based on demographics from Google… Show more - Acted as Brand Manager for i-Blason, a tech accessories brand, and heads its e-commerce stores (Amazon and Shopify), digital advertising, and social channels. - Collaborated with the larger marketing team as project manager on major campaigns.- Spearheaded all marketing efforts with data-driven strategy. - Audited marketing platforms regularly to identify weaknesses and execute necessary updates.Achievements- Built brand personas based on demographics from Google Analytics and Amazon Insights, which lead to a rebranding initiative that has increased sales by 40% in 2020. - Tripled ROAS from Facebook Ads by identifying key audience segmentations for targeting. - Oversaw the migration of the web store from Magento to Shopify, working closely with our team of developers to create a seamless and enjoyable shopping experience for our customers. Show less

Nashville, Tn

- Manage all social channels, including campaign strategy development, content creation, platform monitoring and monthly reporting for the largest food bank in Tennessee. - Deploy targeted Facebook ads that increase social referral to website and generate conversions. - Collect and share client stories. Implemented the food bank’s first digital asset management system. - Write at least three blogs per month for the website covering hunger issues and featured partners. - Create… Show more - Manage all social channels, including campaign strategy development, content creation, platform monitoring and monthly reporting for the largest food bank in Tennessee. - Deploy targeted Facebook ads that increase social referral to website and generate conversions. - Collect and share client stories. Implemented the food bank’s first digital asset management system. - Write at least three blogs per month for the website covering hunger issues and featured partners. - Create monthly volunteer e-newsletter in collaboration with volunteer engagement team. Achievements- Engaging and building affinity with our 35,000+ social media followers, while increasing total following month over month.- Increased Instagram following by 72% through organic engagement and targeted ads. - Project manager for online giving days like Giving Tuesday; raised $136,000 in FY 19 through email marketing and social media campaigns. - Transformed Facebook into a revenue stream, raising over $20,000 in FY 19.- Increased CTRs on Volunteer Newsletter by more than 13%. - Launched the organization’s first intranet, Workplace. Show less

Atlanta, Ga

- Develop, schedule, and monitor content on clients’ social media accounts, across Facebook, Instagram, Twitter, Snapchat and Pinterest. - Pitched and secured features in local media, including Georgia Public Broadcasting, StyleBlueprint, Creative Loafing, About.com, Atlanta Intown and Decaturish. - Respond to customer questions, concerns and comments via social media. - Conceptualize, shoot and edit images and video. - Design, organize and host social media influencer… Show more - Develop, schedule, and monitor content on clients’ social media accounts, across Facebook, Instagram, Twitter, Snapchat and Pinterest. - Pitched and secured features in local media, including Georgia Public Broadcasting, StyleBlueprint, Creative Loafing, About.com, Atlanta Intown and Decaturish. - Respond to customer questions, concerns and comments via social media. - Conceptualize, shoot and edit images and video. - Design, organize and host social media influencer events.- Write a biweekly blog for the company website, including posts about social media trends and updates. Show less

- Responsible for writing 5 daily news stories, 3 weekly columns, and a weekly TV recap. - Collaborated with editors to generate story ideas.- Used basic HTML code within content.