Sara Popken Email & Phone Number

Corte Madera, Ca, Us

San Francisco, California, Us

Dallas, Texas, Us

- Develop and execute marketing plans responsible for increasing revenue and profit with a proven track record of YoY revenue increases- Doubled market share during downturn of market in 2017, developing go-to-market strategies to accelerate growth- Motivate, manage and coach a high-performing agile marketing team, leveraging data and analytics to drive behavior and priorities. - Manage all vendor relationships and negotiate contracts and pricing, including Paid Digital Advertising, Public Relations, Copywriters and SEO strategists- Lead multi-channel marketing strategy to maximize reach and exposure, drive new customers and increase revenue growth, including: Paid Digital (SEM) and Traditional Advertising, Email, Social Media, Search Engine Optimization (SEO) and Field Marketing.- Lead demand-generation strategy to nurture brand-aware prospects through purchasing journey - Increase year-over-year lead flow for CPA product in a flattening profession, driving lead interest, engagement and loyalty- Executed implementation of two separate CRMs, icluding data architecture, reporting, automations, campaigns, etc.- Lead creative, brand and communications strategies, including 2019 rebrand from Roger CPA Review to UWorld after company’s acquisition - Conduct market and competitor analysis to identify challenges and opportunities for market share growth in flattening profession - Lead product packaging, pricing and positioning to segmented audiences- Develop go-to-market strategy for all new products resulting in increased product adoption- Executed two successful website migrations: ColdFusion to Drupal in 2015, leading to 50% increases in website traffic YoY, and and most recently from Drupal to Wordpress in 2020- Deliver assets and enablement resources for cross-functional Sales teams- Develop and maintain successful affiliate marketing programs, monitoring practices, recruiting new partners, negotiating agreements and reporting on performance.

Dallas, Texas, Us

Directed integrated campaigns to deliver increased conversion rates for free trial and paid productsAssembled successful eCommerce team, including marketing manager, web designer, content writers, and marketing operationsOversaw brand’s ecommerce website, including: overall user experience, site navigation, content development and checkout funnel, resulting in consistent 30-50% traffic-growth YoYOversaw implementation of brand’s promotional campaign calendar for increased product adoption during designated sales cyclesLed Search Engine Optimization efforts achieving dominant positioning in organic search for top brand and non-brand keywordsImplemented marketing automation using Hubspot to drive website-led lead nurturing to paid conversionLed digital advertising (SEM) efforts with external brand partners to drive 20% increases in traffic from paid search

Dallas, Texas, Us

Manage and report on Company's revenue and customer enrollment data Manage Company's Search Engine Optimization and Paid Advertising strategy Manage Company's Affiliate Marketing Strategy and manage Ecommerce Marketing Coordinator in these effortsManage Web Designer and work closely with Web Developers on website's front end and backend functionalityAssess data and trends to develop product descriptions, upsell strategy, flow etc.Write website copy, press releases and miscellaneous copy for varying marketing campaignsUse Google Analytics to report on and assess website performance

Dallas, Texas, Us

Manage and report on Company's revenue and customer data Manage Company's Search Engine Optimization and Paid Advertising strategy Manage Web Designer and work closely with Web Developers on website's front endAssess data and trends to collaborate with Marketing Manager on website strategy: content and product descriptions, user experience, upsell strategy, flow etc.Write website copy, press releases and miscellaneous copy for varying marketing campaignsUse Google Analytics to report on and assess website performance

Dallas, Texas, Us

- Managed all aspects of monthly promotional campaigns - graphics, email campaigns, landing page creation and reporting- Executed weekly emails to a readership of 60K using Exact Target and delivered reporting that assessed the delivery and performance of each email campaign- Managed the Company's blog, contributing unique posts daily and developing blog's voice- Created new social media profiles and optimized current ones, doubling referral traffic- Engaged in community outreach and developed brand awareness via online platforms and industry-related forums - With Marketing Manager, hired and trained Marketing Assistant and Web Designer- Acted as a liaison to companies that we outsourced misc. marketing to

• Managed Accounts Receivable for major national clients (such as PF Chang’s, Baskin Robbins, Togo’s etc.) using software system. Troubleshoot when problems arise (denied credit cards, item price discrepancies, negative margins, freight errors, etc) by maintaining constant communication with client, Controller, Account Executive and Client Services departments.• Assisted with Accounts Payable for major national clients, reviewing vendor’s monthly statements. • Worked closely with software program to comprise reports of old and open invoices to maintain a system of organization for A/P backup. • Worked closely with Client Services and e-commerce site, entering and updating new and changed client information. • Received and sorted mail.

• Educated visitors about Ledgewood wine. Sold wine, winery merchandise, and Wine Club memberships. Helped prepare Wine Club shipments and marketing materials.• Assisted Director of Events with Wine Club dinners, local art shows, and Suisun Valley festivals.

Director of Social Media & Marketing April 2009 – September 2009• Orchestrated all online marketing (Facebook, Twitter, blogging, etc.). Established profitable relationships with prominent wine bloggers. Created and implemented long-term marketing goals. Director of Wine Club July 2009 – September 2009• Served as main point of contact between winery and Wine Club members. Created monthly newsletter, prepared monthly wine shipments, and managed client accounts with Wine Club software.

Oakland, California, Us

Oversaw ticket sales for UC Davis events (football games, concerts, graduation ceremonies, etc.). Liaised between customers and Ticket Office manager, trouble-shooting customer concerns.

Directed retirement home outreach program. Organized and implemented promotional events targeted at the local senior community, and served as company spokesperson at these events. Conducted studies of competing retirement homes, touring properties across Sonoma and Marin. Attended Marketing Department meetings and contributed to marketing plans.Led prospective clients in guided tours of the property.