Sara Popken Email & Phone Number

Corte Madera, CA, US

San Francisco, California, US

Dallas, Texas, US

- Develop and execute marketing plans responsible for increasing revenue and profit with a proven track record of YoY revenue increases- Doubled market share during downturn of market in 2017, developing go-to-market strategies to accelerate growth- Motivate, manage and coach a high-performing agile marketing team, leveraging data and analytics to drive.

Dallas, Texas, US

Directed integrated campaigns to deliver increased conversion rates for free trial and paid productsAssembled successful eCommerce team, including marketing manager, web designer, content writers, and marketing operationsOversaw brand’s ecommerce website, including: overall user experience, site navigation, content development and checkout funnel.

Dallas, Texas, US

Manage and report on Company's revenue and customer enrollment data Manage Company's Search Engine Optimization and Paid Advertising strategy Manage Company's Affiliate Marketing Strategy and manage Ecommerce Marketing Coordinator in these effortsManage Web Designer and work closely with Web Developers on website's front end and backend functionalityAssess.

Dallas, Texas, US

Manage and report on Company's revenue and customer data Manage Company's Search Engine Optimization and Paid Advertising strategy Manage Web Designer and work closely with Web Developers on website's front endAssess data and trends to collaborate with Marketing Manager on website strategy: content and product descriptions, user experience, upsell.

Dallas, Texas, US

- Managed all aspects of monthly promotional campaigns - graphics, email campaigns, landing page creation and reporting- Executed weekly emails to a readership of 60K using Exact Target and delivered reporting that assessed the delivery and performance of each email campaign- Managed the Company's blog, contributing unique posts daily and developing blog's.

• Managed Accounts Receivable for major national clients (such as PF Chang’s, Baskin Robbins, Togo’s etc.) using software system. Troubleshoot when problems arise (denied credit cards, item price discrepancies, negative.
• Assisted with Accounts Payable for major national clients, reviewing vendor’s monthly statements.
• Worked closely with software program to comprise reports of old and open invoices to maintain a system of organization for A/P backup.
• Worked closely with Client Services and e-commerce site, entering and updating new and changed client information.
• Received and sorted mail.

• Educated visitors about Ledgewood wine. Sold wine, winery merchandise, and Wine Club memberships. Helped prepare Wine Club shipments and marketing materials.
• Assisted Director of Events with Wine Club dinners, local art shows, and Suisun Valley festivals.

• Director of Social Media & Marketing April 2009 – September 2009
• Orchestrated all online marketing (Facebook, Twitter, blogging, etc.). Established profitable relationships with prominent wine bloggers. Created and implemented long-term marketing goals. Director of Wine Club July.
• Served as main point of contact between winery and Wine Club members. Created monthly newsletter, prepared monthly wine shipments, and managed client accounts with Wine Club software.

Oakland, California, US

Oversaw ticket sales for UC Davis events (football games, concerts, graduation ceremonies, etc.). Liaised between customers and Ticket Office manager, trouble-shooting customer concerns.

Directed retirement home outreach program. Organized and implemented promotional events targeted at the local senior community, and served as company spokesperson at these events. Conducted studies of competing retirement homes, touring properties across Sonoma and Marin. Attended Marketing Department meetings and contributed to marketing plans.Led.