Sara Rakovic Email & Phone Number

San Diego, California, United States

San Diego, California, United States

Belgrade, Serbia

- Led the strategic planning process for the brands in Nestle ice cream business category and translated those strategies into brand plans.- Analyzed how the brands are positioned in the market while monitoring competition activities - managed to increase Nestle ice cream market share by 4% in the market where the leader had over 90% market share.- Evaluated ice cream business P&Ls on the regular basis in effort to establish adequate portfolio, improve margins and profit.- Set up sales estimates and established performance specifications - while working closely with sales team and distribution partners to obtain relevant information.- Collaborated with supply chain in order to assure adequate stock level and demand planning perfection.- Measured and reported performance of all marketing campaigns and activities, and assessed against goals (ROI and KPIs).- Managed third party service providers and assured alignment of all activities in progress.

Belgrade, Serbia

- Organized and supervised award winning projects and campaigns in ATL, BTL, PR and Digital segments. - Contributed ideas to concept development and strategic planning. - Worked with designers and production staff to create high-quality and brand-specific ads. - Worked on respective brands promotional strategies (new product launches, point-of-sale promotions, loyalty programs etc) and Event management (corporate events, brand promotional events, festivals). - Set up contracts, negotiated rates and hammered out service terms. - Respective clients: Heineken, Amstel, Henkel, Nestle, National Lottery of Serbia and many local FMCG companies.

Belgrade

- Collaborated in the design and implementation of marketing plans to support department strategies.- Coordinated between various media houses and company. - Prepared monthly, bi-annual and annual advertising plans. - Created and sent PR texts, editorials and product placement to various magazines. - Developed POS materials (product brochures, catalogues, leaflets and posters). - Respective brands: Tommy Hilfiger, FILA, Siemens, JVC.