• Oversee planning and execution of social media campaigns including goal setting, budgeting, creative development, content scheduling, and community management for multiple clients including Sunset Blvd., Swept Away, and Buena Vista Social Club.• Spearhead innovative ideation and storytelling efforts to create content that leverages social media trends and ensures scalability within client budgets.

• Lead and execute social media and digital content strategy for 6+ Broadway and live entertainment clients simultaneously including Macbeth starring Daniel Craig and Ruth Negga, Mary Jane starring Rachel McAdams, Jersey Boys and Mr. Saturday Night starring Billy Crystal• Influence new business including being named the social agency of record for a large nonprofit institution after a successful trial phase that resulted in a 65% growth in followers and an increase in their average engagement rate from 4% to 12%• Launched social accounts for a brand new Off-Broadway show resulting in 32M video views and 250K followers in five months• Produce all social video content in collaboration with Broadcast team• Identify opportunities for expanded paid social and influencer campaigns based on organic performance • Present social campaign creative concepts to clients while navigating approvals with high level talent, agents and other external stakeholders• Analyze social data on a weekly and quarterly basis to create client-facing reports on KPIs, social sentiment and digital trends• Oversee Social Media department operations including supervision of social media managers and development of work scopes and budgets

• Rebranded the Forever35 instagram account to create a cohesive and visually-appealing aesthetic that matched the tone of the podcast• Executed all community management including engaging with devoted listeners and coordinating cross-promoting with podcast guests• Maintained an average engagement rate of 12%On Forever35, LA-based writers and friends Doree Shafrir and Kate Spencer dive into the self-care practices that we all text our friends about — from which serums they’re using right now and whether drugstore mascara is as good as the fancy stuff, to finding a great therapist, navigating the challenges of friendship, and what they’re making for dinner. No topic is off-limits, and Doree and Kate get into it with humor, honesty, and authenticity, along with guests like Samin Nosrat, Aminatou Sow, Nicole Byer, Elizabeth Gilbert, and Alie Ward. As Real Simple put it, “Listening to them chat is like eavesdropping on two great people you’d love to be bffs with.

• Defined a digital strategy and unique voice for New York City Center’s online presence, resulting in 4x audience growth from 2016-2021• Conceptualized and executed 100+ pieces of compelling video content annually from conception to filming and editing• Launched City Center’s first influencer program as part of the 75th Anniversary campaign• Developed digital media campaigns of over $500,000 annually to drive ticket sales and meet revenue goals• Fostered relationships with vendors, freelancers, rights holders, and internal departments in order to identify digital opportunities that reach new audiences• Led livestreaming integration during COVID-19 shutdown• Served as liaison between internal team and Adage web developers to build out a major website redesign during 2020• Implemented City Center’s first Digital Asset Management System (Xinet) which included developing metadata schemas, permissions policies, and training documentation for the entire staff

Creating an original song cycle with singer-songwriter Keren Abreu to premiere at FringeNYC October 2018. "Projects We Love" Kickstarter campaign: https://www.kickstarter.com/projects/1235033727/from-a-distance-an-original-song-cycle?ref=user_menuLearn more:https://www.instagram.com/fromadistance_fringe/https://fromadistancenyc.com/https://www.youtube.com/watch?v=ON6o0t4GRy8

Producer for Poor Boys’ Chorus, a new play premiering August 2017 as part of the inaugural season 
of the Broadway Bound Theatre Festival in New York City. Raised over $5,000 from individual donorswww.poorboyschorus.com

• Manage production and approval process of all participating productions (Broadway and Off-Broadway) and corresponding bonus offersMaximized partnerships between hotel and airline partners to provide unique special-access experiences for members of all programsCurated, trafficked and coded up to 13 promotional emails weekly sent to over 800,000 members• Account manager for all Met Opera productions, overseeing strategy for effective ticket offers and exclusive member benefits

•Created digital content in partnership with the social media team for Broadway productions including Kinky Boots, Something Rotten!, and A Gentleman’s Guide to Love & Murder•Assisted account executives with the successful completion of all print, broadcast, online, outdoor and direct mail advertisements for Broadway productions and NYC theater institutions •Supervised the collection and distribution of trade tickets for TV, radio and print media buys •Created and closed jobs using internal project management and finance software systems, create and maintain filing systems of jobs, and preparing jobs for billing

Established arts administration pilot program where I assist in all areas of arts administration at Texas Performing Arts, including marketing, human relations, guest services, student engagement, ticket sales, production logistics, and campus and community engagement. This position allows me to create a complete picture of arts administration and understand how each department operates in relation to the others.Previously worked at Texas Performing Arts for two years as a Student Engagement Assistant and director of Hook 'em Arts, the student voice of Texas Performing Arts.Push4Art pop-up performance art projecthttp://www.dailytexanonline.com/2015/04/24/pop-goes-the-artist-students-prepare-for-second-push4art

Work with the U.S. State Department to create graphics for the Transatlantic Trade and Investment (TTIP) Negotiations social media campaign which will be shared with embassies across Europe.

• Create a long-range marketing and media plan, brand identity and media kit for the 2015 festival along with a schedule that aligns with departmental deadlines and stays in budget• Plan and implement content strategy for social media accounts, including paid media• Work with the Texas Performing Arts graphic design team to prepare marketing collateral • Write copy for all press-related needs and create relationships with appropriate local and national news outlets• Create/solicit/synthesize content for the Festival-at-a-Glance and Festival Guide• Create and manage Festival marketing budget of $6,000Event Recap: https://storify.com/utnewworks/the-cohen-new-works-festival-2015@utnewworkswww.newworksfestival.org

• Assist with the creation of media plans for all six city productions on a national and local level• Conduct research on casting campaign aimed at recruiting Blue Man Group performers • Participate in strategic and tactical planning of nationwide sales programs • Track online positive and negative sentiment towards individual Blue Man Group city productions • Work directly with information unique to theatrical institutions such as wrap reports, production schedules and group sales ticketing.

• Assist Community Manager with management and monitoring of social media channels for Michelin USA, Planters Mr. Peanut and TBWA\Chiat\Day NY• Analyze results for Planters digital media campaigns including paid media • Develop content calendars and social media strategies with digital strategy team• Conduct social mentions research using Nuvi and NetBase systems

• Represent the Coke Classic and Diet Coke brands through social media campaigns and on-campus live events • UT Austin repeatedly produces the most social media mentions related to student-centric Coca-Cola content based on the promotions activated by the ambassador program

• Lead an officer team and general member body in order to increase awareness of The Performing Arts, especially on campus through Texas Performing Arts• Manage an annual budget of $7,000• Plan and execute event promotions through tabling, creating marketing fliers and posters, social media, and social events for 30 plus annual performances ranging from dance to Broadway to world-class professional musicians• Student space in theater used for pre-show events has tripled attendance, Hook ‘em Arts membership has doubled, social media presence expandedhttp://texasperformingarts.org/students/hook_em_arts

• Monitor and utilize Ballet Austin’s social media platforms, specifically Pinterest• Write press releases and monitor media coverage• Research and collect data for grant writing purposes• Create databases of information related to Ballet Austin, its productions and its audiences• Archive materials into marketing, public relations, and advertising categories• Research a range of topics related to marketing of productions and classes