Sara Rodriguez Email and Phone Number

As Senior Vice President of Communications at Slingshot, I• obtained new clients for the communications vertical• worked with clients to develop, produce, and integrate messaging strategies and materials to increase visibility and reach their communications goals• regularly booked earned media appearances for clients• some client examples:- Hyphen's Community Violence Intervention Collaborative (https://www.hyphenpartnerships.org/cvi-collaborative) + their Initiative for Inclusive Entrepreneurship (https://www.hyphenpartnerships.org/initiative-for-inclusive-enterpreneurship) in conjunction with the Biden Administration- Planned Parenthood Bans Off Our Bodies march post-Dobbs- Congressional and local political campaigns across the country

As Senior Communications Strategist and Digital Manager in the Office of the Speaker, I• developed long-term messaging • worked with Communications Director to integrate messaging into press strategy and talking points as well as digital communications• liaised with legislative team to craft messaging and communications strategy • oversaw social media both for the Speaker and for all Council platforms

I managed all digital operations on the communications team for the Office of the Speaker and for the Council at large. This includes:• managed both day-to-day and longterm content planning• implemented best digital practices for the larger communications team• handled rapid response• created content campaigns from conception to asset production (e.g., graphic design) to distribution and execution• identified digital influencers for online validation and advocacy• managed assets from creative team members (photographers and videographers)

I directed the social media strategy and created the campaign's visual brand through graphic design for Kirsten Gillibrand's presidential campaign. This included:• running day-to-day and longterm social media calendars• designing digital and print assets as well as merchandise• working with the digital communications team to brainstorm and codify messaging• coordinating with our Digital Coalitions Director to produce branded toolkits for digital influencers, advocates, and supporters• establishing and continually updating a voice guide• traveling with the Senator to photograph and/or livestream events

Assisted with social media management and organizing for Deputy Majority Leader, Senator Michael Gianaris.

Managed a paid street canvassing operation for the Planned Parenthood Federation of America and assisted in training canvassers.

Created content for social media platforms, monitored engagement, promoted events/resources, and contributed to long-form blog writing.

I wrote as a freelance for online publications.

Created social media content and blog posts/outside publications for various authors, speakers, and public figures