Salesforce.Com Engagement Lead
Laguna Hills, Ca
Implementing Salesforce.com technology and software for client and vendor relationship management. Maintaining and expanding for CSI's growing business needs. Email marketing, organizing financial data, new market verticals and horizontals, maintaining books of lists and general administration.CSI Leasing, Inc. (CSI) is one of the largest independent equipment leasing specialists in the world, with customers in more than 39 countries. With a Global Presence, CSI offers a wide range of leasing options.● Established in 1972, ● 750+ employees● One of the largest privately-held independent leasing companies in the world● Member of the Equipment Leasing and Finance Association (ELFA) and the Association of Service and Computer Dealers International (ASCDI)Specialties: Analytics, simplify business processes, finance, investments.Sales & Marketing● Redesigned and implemented Salesforce to align to the company’s strategic vision● Redesigned processes and created new leads processes, integrated with Salesforce Social● Facilitated data ELT strategies (extract, transform and load) including a migration of a healthcare database, assimilation of 51,000 contacts, 7,100 accounts within 10 regions● Established a system for Hoovers, Jigsaw, LinkedIn, Google, Yahoo! Finance, and Jigsaw (data.com) - $103,356 Jigsaw savings ● Integrated API & HTML email marketing tools, which has resulted in more AE appointments and cleaner data● Designed a vendor management and alliance system including registration, tracking and analytics.● Authored all educational materials and training for the support department, end users, IT and managementFinance● Established a process to manage the bank alliances, including tracking and analytics● Redesigned the pre-screening process for time efficiency and tracking capabilities● Created a more secure and efficient way to house our financial library, financial statement log, portfolio ratings, and the credit watch log