Sara-Jayne Slack Email & Phone Number

Madrid, Community Of Madrid, Spain

Responsibilities:- Increasing organic traffic & revenue (UK edition) by identifying top priority keywords and developing content based on a range of weighted factors.- Working to improve the organic conversion rate for InvestingPro purchases, premium sign-ups and on-site quality engagement.- Developing an evergreen content strategy as a traffic growth channel, improving the framework for evergreen development and promotion. This includes building a scalable/qualitative pipeline of content development & optimisation.- Increasing organic traffic & revenue by optimising existing content and exploring best new traffic opportunities.- Reaching similar ranking and traffic of leading competitors from high intent keywords.- Ensuring ongoing tracking of tasks planning, execution & impact.

Responsibilities: • Content writing and editing co-ordination• Networking with potential affiliates and industry colleagues• Management for 50+ publishing projects and launches: Editorial, Marketing, Technical Updates & Outsource Negotiation• Back-end processes re: royalty payments and liaising• Website testing, development and maintenance (UX)• Management of Authors and Volunteers (20+ people)

Remote

Responsibilities:- To improve client retention for myself and my team by delivering superior-quality digital marketing campaigns based on specific client needs.- To spot challenging campaigns early on and take decisive action to improve performance and solve issues.- To improve the value of the work we do for clients by recommending optimal strategies.- Manage and support a small team of Account Managers to maintain effective and consistent performance in a non-toxic way.- Support Account Managers with email contact, retention cases, campaign/strategy plans and upsells- Proactively support training gaps and development opportunities for team members and organise the relevant training to support their development.- Ensure all work is delivered to an excellent standard by myself and all team members.- Work with the head of department to ensure all internal processes are fully optimal and performance figures are accurate and up to date.

Madrid

Responsibilities:• Created fully bespoke digital marketing campaign plans based on client budget, specific KPIs, capacity and market knowledge.• Acted as the point of contact between the EN team and the client.• Ensured that all work was delivered to an excellent standard.• Pro-actively managed full-spectrum online marketing campaigns, noticed any issues nice and early and taking action to solve them.• Managed client expectations regarding results and turnaround time (often using questions as a teaching moment to enhance their own knowledge of digital marketing).• Generated in-depth, bespoke monthly reports using Google Analytics and other tools to effectively communicate campaign value (ROI) and outcomes to clients.• Managed an eCommerce campaign growth of 89% in total revenue solely through organic channels over a period of 9 months.• Responsible for between 6 and 10 clients at any given time, with an overall monthly retention rate of over 96% for 3 years (including a 100.19% retention rate for the whole of 2021).

Pozuelo De Alarcón Area, Madrid, Spain

• Created powerful, engaging and attractive content across channels and formats (presentations, website, blogs, social networks...).• Discovered and implemented ways (via content and engagement) to add value to audiences in the financial/fintech sectors.• Translated complex concepts into clear and catchy messages.• Implemented robust SEO strategies, helping to result in doubling website traffic and increasing organic CTR by 30%.• Worked to create concise processes for content strategy and promotion.

Madrid

• Delivering online analytics and subsequent action plans for business development and upgrades• Consultation on User Funnels/Journeys, List Building, Email Marketing• Consultation of Online Vs Offline Context• Mentoring Entrepreneurs through productivity, business processes, and community augmentation• Running offline & online workshops/webinars• Writing, Shooting, Presenting, Editing and Marketing online courses through 3rd party platforms

Oxford, United Kingdom

Responsibilities:• Writing & editing marketing copy for eCommerce affiliate site• Analysing data (excel pivot tables) to decide on site focus• Updating website via Access Databases & Drupal systems• Running Access/CSV stock checks & updating website• Looking at Google Analytics daily to see opportunities & issues• Design of discrete website elements• Sales Analysis Reporting on a weekly basis• Writing web news articles

Oxford, United Kingdom

• Co-ordinated training arm (running maths & literacy courses nationally in schools)• Supported trainers and volunteers with resources and information• Researched potential new training/teaching opportunities• Created/implemented media pack and marketing strategy for educational app Numbugs• Wrote and Edited copy for website and newsletter• Supported social media activities• Other administrative duties when required

Oxford, United Kingdom

• Liaised with customers at trade-fairs and ethical investment panels• Gathered, wrote and edited relevant content for the company blog• Wrote and edited the monthly newsletter• Wrote and implemented the social media strategy - focussing on quality engagement• Aided with all areas of online and offline PR/Marketing• Answered customer phone and email queries• Updated customer details on the Ethex database• Compiled and sent out relevant communications at each process stage• Aided with the progression and implementation of customer processes and order handling

University Of Leicester

• Assisted library users to identify and locate relevant material• Reshelved returned books• Trained and worked with the Document Supply team

Ma, English Studies, Merit

Activities and Societies: English Society, Creative Collective, LUTheatre, Contact Volunteers Dissertation: Reader Engagement.

English Ba, English, 2.1

Activities and Societies: Fencing, Theatre, Gym, English Committee (Website & Newsletter Editor), Modules included: Old English.

A-Level, General Studies, English, Sociology, Law, B, B, C, D

Gcses, Drama; English; Maths; Science; Business; It; French, 11 Higher-Grade Passes