Sara Theurer Email & Phone Number

San Francisco, California, Us

San Francisco, California, Us

Kansas City, Missouri, Us

As a marketing automation strategist I serve as the firm's email subject matter expert, executing and/or consulting on all email and marketing automation strategy, design, development, testing and reporting projects. I also serve as an expert on marketing technologies, specifically CRM and email/marketing automation platforms. As a member of the internal marketing team, I manage the firm's internal marketing database and email marketing workflows in HubSpot.A few highlights of my work at Signal Theory including managing the email program of a client with 1.3MM subscribers, deploying weekly targeted campaigns to 120+ franchise locations and developing automated nurture series for new, inactive and long-term (loyal) customers. I have launched and managed two client email programs from the ground up, providing marketing technology research and recommendations, overseeing channel content strategy, subscriber acquisition strategy, email template coding, deployment and reporting.My day-to-day tasks can vary widely. Some days, I develop long-term customer acquisition and nurture campaigns, utilizing my extensive knowledge of email best practices and insights on how consumers use and engage with email. Some days I may be coding and testing a mobile-responsive, dark-mode optimized email and segmenting audiences for deployment.I'm really part strategist and part developer. With the resurgence of QR codes and SMS marketing, lately I find myself educating clients and colleagues on the ins and outs of these digital tools. I enjoy teaching and inspiring people to think outside traditional boxes.

Kansas City, Missouri, Us

Kansas City, Missouri, Us

As newsletter chair and board member for the Kansas City Direct Marketing Association, I oversee the email communications calendar as a member of KCDMA’s Branding and Promotions team. I create and deploy regular e-newsletters, event promotions, member communications and sponsorship promotions—in short, the communications needed to keep our members engaged and informed while also helping to grow KCDMA’s membership.Under my direction, the Branding and Promotions team will soon launch more data-driven marketing so that we can better target members and prospects. I’ve been working to clean and compile the organization’s data in one central database that we can use to drive future marketing efforts, a project I hope will have a significant impact on KCDMA’s marketing strategy and implementation. This volunteer opportunity is a fantastic way to not only expand my own network, but also draw on my experience and insight to deliver the same caliber of results that I help my clients achieve every day.

New York, New York, Us

Like most marketers, I wear a few hats in my role at VML. In my Operations hat, I'm creating and executive a/b tests, and telling my clients what works for their audience. I'm performing data analysis, cleaning up messy databases, and hitting that scary "send" button.In my Strategy hat, I'm following the industry trends, stats, and best practices, and applying what I'm learning to my clients' campaigns. From telling designers what works and doesn't in email - did you know that a single email can be rendered over 15,000 different ways? - to telling clients how to effectively grow their email list. Hint: You can't buy it.I know enough about digital channels like SEO, paid media, and social media to be dangerous. Every marketing channel plays a different role, and it's not a competition. Where one channel is less effective, another can step in to bring about results. I've collaborated with members of other channel teams to provide clients a well-rounded digital strategy.

Kansas City, Mo, Us

I’ve worn a variety of hats at emfluence—first as a copywriter, then account manager, customer support, training/speaking and now, part of the company’s sales organization as a Platform Solutions Specialist.That breadth of experience has not only given me an innate understanding of both digital and email marketing, but also the ins and outs of the emfluence Platform. I’m a person who wants to dig in and learn, rather than simply be handed a solution or answer. And that’s why I thrive on understanding each client’s business and challenges so that I can work with them to craft the most effective email marketing strategy using the emfluence toolset.Through my business development work, I’ve accomplished some significant wins for emfluence, including signing the company’s first international client (a non-profit called Ireland Reaching Out), as well as emfluence’s biggest platform client. These accomplishments energize me to continue to grow emfluence’s client base, but I’m equally passionate about ongoing education for emfluence customers so that they can be as successful as possible. For the last four years, I’ve delivered presentations at the annual emfluence user conference. I also started and now run the company’s Platform User Group, which includes regular user happy hours so that clients can swap ideas, learn new techniques and get questions answered. If you have the right partner, email marketing can be a huge success. There’s nothing I love more than building that partnership and achieving the results that help clients hire more people, make more sales or accomplish other business objectives. Will your business be my next success story?

I took the scenic route to a career in marketing, but I’m glad I started my professional journey as an associate editor and copy editor at Neeland Media, LLC, a Lawrence, Kan.-based book publisher. My primary responsibilities included editing, proofreading and formatting classic literature in preparation for publication. Not only was this work an ideal fit for a college graduate with a degree in English and creative writing, but would also prove to be a solid foundation on which I’d later build my copywriting skills.

Indianapolis, Indiana, Us

I served on both the Executive and Chapter Councils, attending weekly meetings and supervising the Public Relations Committee. I created a new Public Relations Master Plan as well as attended weekly University Panhellenic Council meetings. I served on the Panhellenic Council voting committee during elections.

Bgs, English, Creative Writing

Education record