Managed Acquisition, Engagement & Retention for two major products, generating ~40% of the company's overall revenueEngagement & Retention:• Optimized user journeys consistently to increase average engagement time per user by 50%.• Wrote feature specifications and created 5+ extensive features, leading to 30% increase in ARPU.• Performed funnel analysis and removed ad sources with lower eCPM and higher churn rates, extending retention and LTV curve to over 720 days.• Improved sessions per user by 30% through strategic experimentation with push notifications.• Performed in-depth data analysis and maintained KPI dashboards on an everyday basis.Acquisition:• Identified top-performing creatives from competitors and conducted creative testing experiments, resulting in a 30% reduction in cost per install.• Implemented diversified ad-group themes with custom landing pages and increased CTR and IPM by 2x times. • Identified and executed suitable campaigns with 3+ ad publishers.• Optimized store listings through experiments, conducted ASO to boost organic downloads.

Demonstrated ownership to resolve pre and post order customer issues