I will be leading the engineering team that specializes in pay-per-click (PPC) ads. Our product will enable sellers to do digital marketing. I have also led digital transformation efforts, enabling applications to incorporate new technologies that provide end users with an amazing user experience.

Heading Performance Ads group where we focus on design a, development of ad products that fits to different charging models . I will be in charge 3 products(CPC / CPA / Coupon) which will be delivered to merchant exchange where merchant can manage their budgets for ad campaigns to distribute their ads to different ad channels .

Responsible for all areas concerned to project managementScope , Schedule , Risk , Stake holder , Human resource , Vendor Have delivered 3 projects successfully , out of which we have tried agile methodology in one of them and the remaining 2 falls to a waterfall due to time constraints . One of project was a good learning where the time lines are very tight and have to execute the schedule of different verticals simultaneously .

Responsible to lead the engineering team for one of the ad products , have delivered projects for CPA, COUPON ADVANCE, RPP (CPC) Architect and design to come up with technical solutions Mentor Engineers for the project to take the right and clean way of developing the codeReview and Ensure quality of the code

Adplats - platform to create and distribute ads to desired market placeInvolved in development of Rest API - Backend Services Design of individual functionsAlign with product owners / stake holders on requirements. Design and develop spring batches for async processing of data.Followed Scrum process for development

Performed the Module Lead responsibilities for the development activities in SG roll out.Good Understanding of Credit and Risk Management domain terminologies.Designed and developed spring management components for switch on and off functionality usingJMX.Involved in developing enhancements for the systems , call history and Overdue Summary Tabs.Involved in designing and developing model layer componentsDeveloped EJB schedule beans for performing scheduling activities and migrated all the EJB relatedmodules to PL/SQL procedures in SG roll out.Have to take care of Maintenance of the system , Resolving JIRA tickets assigned .Involved in verifying and modifying the test scripts for SIT and UAT environments.Ensured the development activities followed SDLC process defined by DBS Bank.Environment: EJB 3 , Spring 3.0, Hibernate 3.0, JSTL Tags,Oracle 11 g , Websphere applicationServer

Continuous Integration tool : JenkinsPerformance Testing Tool: Visual VM; Online Library SystemEnsured we followed Agile Methodology with TDD.Designed and developed Web analytic and Customer Access Report Component.Developed usage-service reports using JAX-WS restful web-service .Increased Usage of Design Patterns (chain of responsibilities , strategy ,decorator).Developed X-query for storing and retrieving XML documents .Improved the performance of the system by performance testing .Ensured and Created UML diagrams for all components designed and developed.Ensured unit test is written for all the classes with 100% test coverage by following TDD.Documented all the problems we faced as well as the findings during developments using WIKI.Synopsis:Online library system acts as a place where customer will publish their contents for the public to access with avalid licenses , the system is integrated with various other modules like web analytics, customer accessreports .Environment:Spring 3, hibernate, Xpath, Xquery, Xslt, Marklogic ,Xml, Sybase,Junit, Tomcat ,JettyServer,Freemarker

iAdvisorArchitect and designed the View component for the project.Architects the design of integrated components.Provided analysis and designing of the system.Designed classes, attributes and methods for vital components.Implementation of logging mechanism using Spring-AOPImplemented Spring Http-Invoker to achieve Remote method invocation between Client and Server.Integrated JQGrid Plug-in with Jquery, to present a table format in the front end and also the pagination forthe Grid using Hibernate's Criteria API.Written Ajax calls in Jquery and tried to make the application a one page application where the content areaalone gets refreshed for each request. Integrated Hi-Jack plug-in with Jquery to hijack all the submit actions.Developed a tool which communicates with the existing system that takes care of deployment of new versionof the system, this system is developed using EXTJS as it needs to look like a swing application.Designed and developed IBM web formSynopsis :The Project deals with Advisor creating a planner , proposal for a customer and e-submitting it to server; Spring MVC 2.5,Hibernate,H2,jQuery,Tomcat,Extjs,SQLserver

Project : eCounsel and Matter Management systemsWorked on Analysis and RequirementsDesign of Spring beans with Spring frame work 2.5 for creation of Invoices.Designed and implemented Spring Quartz Jobs for the routine tasks that process the Invoices.Lead a two member team for design and implementation of a project Module (Category and SubcategoryAddition to the system).Involved in client interaction to gather requirements.Involved in production support for the application, looking in to the root cause of the issue and resolving thesame at the earliest with respect to the priority of the issue.Written JMS topics with Active MQ to submit the Invoice and to obtain the Approval of the Invoice.Synopsis :A web Application that manages the matters Created for and against fidelity investments, it manages thepeoples and also advocates who handles the cases, it also handles e-invoicing from originating to payouts; Java 1.5, Spring 2.5, Hibernate,Web-sphere Server, Oracle 10g,Active MQ

Childcare Website for UK GovtWork with engineering team for requirement gathering, develops system functional specificationExtensively Involved in Designing Tables relationships and normalizationExtensively Involved in Designing HBM files for the Table-Java Bean Mapping.Analyzing the Existing product and identifying the workflow.Extensively involved in writing XML Based test cases.Design and develop design specification Class diagrams ,ER diagrams and sequential diagrams using UMLWrite stored procedures in PL/SQL for Oracle 9i database accessWritten Criteria Queries in Hibernate instead of standard SQL queries.Synopsis:Sponsored by the Government of UK, which takes care of children abused by parents/guardian and provide away to make sure that these children are safely placed in proper orphanage and keeps track of these childrenthere on.; Java 1.5, Spring 2.0, Hibernate; Pilotcrew (in Singapore)