Sarfraz Alam Email and Phone Number
Senior Finance Professional having diverse and in-depth professional work experience acquired from working with world class multinational companies like: Reckitt, Unilever & PwC. My professional work experience includes successful delivery of 3 Merger & Acquisition Projects and 2 ERP implementation. Proven proficiency in all domains of Finance like: Financial management & Accounting, Sales Finance, FP&A, Financial Forecasting & Budgeting, Supply Finance, Strategic business partnering, Business transformation, Risk Management, Compliance & Controlling, M&A and Project Management.Areas of Expertise include: Strategic thinking, Finance leadership, Effective Communication, Business Finance, Financial & management reporting, Business Cases, SAP implementation, Auditing, Inventory & Cost accounting.
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Head Of Financial Controlling For Middle EastReckitt Jan 2022 - PresentUnited Arab Emirates -
Head Of Sales Finance - Middle EastReckitt Jun 2021 - Dec 2021 -
Transformation Manager, MeRb Mar 2020 - May 2021Dubai, United Arab EmiratesResponsible for delivering a seamless transition of GTM projects and establishing the operating models and structures to deliver future growth and increased capabilities -
Financial Planning And Analysis Manager, MenapRb Jun 2019 - Feb 2020Dubai, United Arab EmiratesResponsible for management reporting, forecasting, plan filing and analysis for Middle East, North Africa and Pakistan -
Assistant Commercial Finance Controller, MeReckitt Jan 2018 - May 2019Dubai, United Arab EmiratesBusiness partner for Middle East Sales, Trade Marketing and Ecommerce Function -
Finance ManagerEvostel (Previously Aqesa) Aug 2015 - Dec 2017Dammam, Saudi Arabia -
Senior Financial AnalystUnilever Jan 2014 - Jul 2015Karachi Pakistan• Managing Foods business with 9 categories in Pakistan, core member in evaluating sales and innovation plan while coordinating with the Regional Brand Development team• Preparing forecasts, monthly closing, reporting and commentaries; analyzing economic & competitive environment and performance indicators• Business partnering with brand/category teams in the Foods portfolio• Managing business planning and budgeting process, coordinating cross functionally for compiling annual budget aligned with business strategy• Providing business insights for key decisions e.g. Pricing, Capital Investments, Advertising, Promotions and innovations through application of business partnering decision making tools and processes• Supporting in development of innovations and brand activation• Material wastage analysis and inventory management• Managing A&P, travelling and indirect expenses budgets -
Management AccountantUnilever Oct 2011 - Dec 2013Karachi Pakistan• Responsible for management results preparation, analysis, review, forecasting and reporting• Acted as a primary contact for Regional & Global teams for all management reporting related concerns• Provided analytics and performance evaluations to management and other stakeholders for decision making purposes• Assisted CEO, CFO and Managing Committee members in their interactions with shareholders and other regional / global stakeholders• Liaison with senior finance / management team to develop and execute corporate level financial plans including preparation of monthly and annual forecasts• Preparation and presentation of variance analysis, forecast and actual results commentaries for regional and cluster head• Led “My Business Information – a web based information management tool” project in Pakistan; received personal note of appreciation from Unilever Global CFO on account of timely delivery of the project• Won “Best Global Management Reporting Team” award for Pakistan for being ranked No.1 consecutively for 16 months, received achievement certificate from Unilever Global Chief Accountant -
Cost AccountantUnilever Jul 2010 - Sep 2011Karachi Pakistan• Responsible for the preparation and reporting of monthly supply chain cost results for Beverages business• Managed product costing for materials/factory which included monitoring, accounting and operational controls• Prepared detailed monthly variance analysis with commentary for commercial teams and leadership teams• Partnered with business commercial teams on supply chain variance analysis assisted them in operational and strategic decision making• Led the implementation of the product costing module (Material Ledger and FI) as a Key User from inception till implementation, responsible for system design, testing and implementation• worked closely with core project team in developing and implementing business specifications for the new system - efforts lauded by CFO• Led the month end close activities for Supply Chain Finance post Go-Live throughout the intensive care phase -
Supervising SeniorA.F. Ferguson & Co (Pwc Pakistan) Dec 2009 - Jun 2010Karachi, PakistanMy responsibilities entailed engagement management, client relationship management, co-ordination with professionals in various fields like legal, actuarial and IT experts and decision-making for resolution of critical reportable matters. The most significant clients that have contributed to my professional growth include: Pakistan State Oil Company Limited (PSO) International Power Global Developments (IPGDL) British Petroleum Pakistan (BP) Engro Polymer & Chemicals Limited Pakistan Society for Training and Development Dart Express Pakistan (Pvt) Ltd The Kidney Foundation. Bolan Castings Limited -
Audit AssociateA.F. Ferguson & Co (Pwc Pakistan) May 2006 - Nov 2009My responsibilities included, engagement management, client relationship management, development of business goals and strategies for various corporate clients, performing gap analysis, developing suitable recommendations to address identified gaps, designing policies and procedures, developing business solutions for various corporate clients, implementation of various frameworks and regulatory accords.
Sarfraz Alam Education Details
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Institute Of Chartered Accountantants Of PakistanAccounting And Finance
Frequently Asked Questions about Sarfraz Alam
What company does Sarfraz Alam work for?
Sarfraz Alam works for Reckitt
What is Sarfraz Alam's role at the current company?
Sarfraz Alam's current role is Head of Financial Controlling @ Reckitt | Ex Unilever | Ex PwC | Chartered Accountant.
What schools did Sarfraz Alam attend?
Sarfraz Alam attended Institute Of Chartered Accountantants Of Pakistan.
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3gulfpetrochem.com, gmail.com, gmail.com
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1iffco.com
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Sarfraz Alam
Dubai, United Arab Emirates
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