Sarfraz Alam

Sarfraz Alam Email and Phone Number

Head of Financial Controlling @ Reckitt | Ex Unilever | Ex PwC | Chartered Accountant @ Reckitt
Sarfraz Alam's Location
Dubai, United Arab Emirates, United Arab Emirates
About Sarfraz Alam

Senior Finance Professional having diverse and in-depth professional work experience acquired from working with world class multinational companies like: Reckitt, Unilever & PwC. My professional work experience includes successful delivery of 3 Merger & Acquisition Projects and 2 ERP implementation. Proven proficiency in all domains of Finance like: Financial management & Accounting, Sales Finance, FP&A, Financial Forecasting & Budgeting, Supply Finance, Strategic business partnering, Business transformation, Risk Management, Compliance & Controlling, M&A and Project Management.Areas of Expertise include: Strategic thinking, Finance leadership, Effective Communication, Business Finance, Financial & management reporting, Business Cases, SAP implementation, Auditing, Inventory & Cost accounting.

Sarfraz Alam's Current Company Details
Reckitt

Reckitt

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Head of Financial Controlling @ Reckitt | Ex Unilever | Ex PwC | Chartered Accountant
Sarfraz Alam Work Experience Details
  • Reckitt
    Head Of Financial Controlling For Middle East
    Reckitt Jan 2022 - Present
    United Arab Emirates
  • Reckitt
    Head Of Sales Finance - Middle East
    Reckitt Jun 2021 - Dec 2021
  • Rb
    Transformation Manager, Me
    Rb Mar 2020 - May 2021
    Dubai, United Arab Emirates
    Responsible for delivering a seamless transition of GTM projects and establishing the operating models and structures to deliver future growth and increased capabilities
  • Rb
    Financial Planning And Analysis Manager, Menap
    Rb Jun 2019 - Feb 2020
    Dubai, United Arab Emirates
    Responsible for management reporting, forecasting, plan filing and analysis for Middle East, North Africa and Pakistan
  • Reckitt
    Assistant Commercial Finance Controller, Me
    Reckitt Jan 2018 - May 2019
    Dubai, United Arab Emirates
    Business partner for Middle East Sales, Trade Marketing and Ecommerce Function
  • Evostel (Previously Aqesa)
    Finance Manager
    Evostel (Previously Aqesa) Aug 2015 - Dec 2017
    Dammam, Saudi Arabia
  • Unilever
    Senior Financial Analyst
    Unilever Jan 2014 - Jul 2015
    Karachi Pakistan
    • Managing Foods business with 9 categories in Pakistan, core member in evaluating sales and innovation plan while coordinating with the Regional Brand Development team• Preparing forecasts, monthly closing, reporting and commentaries; analyzing economic & competitive environment and performance indicators• Business partnering with brand/category teams in the Foods portfolio• Managing business planning and budgeting process, coordinating cross functionally for compiling annual budget aligned with business strategy• Providing business insights for key decisions e.g. Pricing, Capital Investments, Advertising, Promotions and innovations through application of business partnering decision making tools and processes• Supporting in development of innovations and brand activation• Material wastage analysis and inventory management• Managing A&P, travelling and indirect expenses budgets
  • Unilever
    Management Accountant
    Unilever Oct 2011 - Dec 2013
    Karachi Pakistan
    • Responsible for management results preparation, analysis, review, forecasting and reporting• Acted as a primary contact for Regional & Global teams for all management reporting related concerns• Provided analytics and performance evaluations to management and other stakeholders for decision making purposes• Assisted CEO, CFO and Managing Committee members in their interactions with shareholders and other regional / global stakeholders• Liaison with senior finance / management team to develop and execute corporate level financial plans including preparation of monthly and annual forecasts• Preparation and presentation of variance analysis, forecast and actual results commentaries for regional and cluster head• Led “My Business Information – a web based information management tool” project in Pakistan; received personal note of appreciation from Unilever Global CFO on account of timely delivery of the project• Won “Best Global Management Reporting Team” award for Pakistan for being ranked No.1 consecutively for 16 months, received achievement certificate from Unilever Global Chief Accountant
  • Unilever
    Cost Accountant
    Unilever Jul 2010 - Sep 2011
    Karachi Pakistan
    • Responsible for the preparation and reporting of monthly supply chain cost results for Beverages business• Managed product costing for materials/factory which included monitoring, accounting and operational controls• Prepared detailed monthly variance analysis with commentary for commercial teams and leadership teams• Partnered with business commercial teams on supply chain variance analysis assisted them in operational and strategic decision making• Led the implementation of the product costing module (Material Ledger and FI) as a Key User from inception till implementation, responsible for system design, testing and implementation• worked closely with core project team in developing and implementing business specifications for the new system - efforts lauded by CFO• Led the month end close activities for Supply Chain Finance post Go-Live throughout the intensive care phase
  • A.F. Ferguson & Co (Pwc Pakistan)
    Supervising Senior
    A.F. Ferguson & Co (Pwc Pakistan) Dec 2009 - Jun 2010
    Karachi, Pakistan
    My responsibilities entailed engagement management, client relationship management, co-ordination with professionals in various fields like legal, actuarial and IT experts and decision-making for resolution of critical reportable matters. The most significant clients that have contributed to my professional growth include: Pakistan State Oil Company Limited (PSO) International Power Global Developments (IPGDL) British Petroleum Pakistan (BP) Engro Polymer & Chemicals Limited  Pakistan Society for Training and Development Dart Express Pakistan (Pvt) Ltd The Kidney Foundation. Bolan Castings Limited
  • A.F. Ferguson & Co (Pwc Pakistan)
    Audit Associate
    A.F. Ferguson & Co (Pwc Pakistan) May 2006 - Nov 2009
    My responsibilities included, engagement management, client relationship management, development of business goals and strategies for various corporate clients, performing gap analysis, developing suitable recommendations to address identified gaps, designing policies and procedures, developing business solutions for various corporate clients, implementation of various frameworks and regulatory accords.

Sarfraz Alam Education Details

  • Institute Of Chartered Accountantants Of Pakistan
    Institute Of Chartered Accountantants Of Pakistan
    Accounting And Finance

Frequently Asked Questions about Sarfraz Alam

What company does Sarfraz Alam work for?

Sarfraz Alam works for Reckitt

What is Sarfraz Alam's role at the current company?

Sarfraz Alam's current role is Head of Financial Controlling @ Reckitt | Ex Unilever | Ex PwC | Chartered Accountant.

What schools did Sarfraz Alam attend?

Sarfraz Alam attended Institute Of Chartered Accountantants Of Pakistan.

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