Sari Cohen, Mba Email & Phone Number

Berlin, Berlin, DE

HelloFresh is the largest meal kit company in the U.S. and globally, with a multi-brand portfolio (HelloFresh, Green Chef, EveryPlate, Factor, Good Chop and Pet’s Table) and over 8.5 million active customers.

Arlington, Virginia, US

Advising on brand strategy, creative strategy, and marketing campaign development for a portfolio of online degree programs.

Purchase, NY, US

• Successfully developed and executed forward-thinking brand strategy to increase brand awareness, consideration, and relevance within the category.
• Created and launched a new consumer brand, overseeing the development of the brand’s verbal identity, visual design system, and brand architecture. Conducted brand trainings for 150+ stakeholders across the organization.
• Led a cross-functional team to design a comprehensive go-to-market strategy for brand launch campaign across various channels, including paid media, TV, OOH, social media, and email. Campaign successfully reached 50+.
• Conducted thorough market research, gaining valuable insights into customer needs, preferences, and pain points to inform brand positioning and marketing strategy.
• Developed messaging frameworks, naming strategies, and impactful creative touchpoints to increase brand loyalty and reinforce the consumer brand value proposition.
• Managed agency and vendor relationships, ensuring timely delivery of all creative executions that were on-brand and within budget.

Arlington, Virginia, US

• Managed a high-visibility portfolio of Ivy League programs, identifying opportunities for product-line enhancements and repositioning through comprehensive market research, including in-depth interviews with students.
• Successfully led and executed the re-launch of marketing efforts for a first-of-its-kind product within five weeks. Within one month saw a 105% increase in key performance metrics and successfully met enrollment goals.
• Responsible for leading quarterly development workshops for a team of strategists. Topics focused on strategy best practices, relationship management, data-driven problem solving, and more.
• Served as thought partner for VP and SVP-level executives, and was regularly selected to lead working groups to address portfolio-wide challenges that generated millions in revenue.

Arlington, Virginia, US

• Led the development and execution of cross-functional strategic initiatives for a nationally ranked portfolio of online education products, consistently driving over $40M in annual revenue.
• Led a repositioning effort to create brand differentiation and improve program performance that resulted in a 150% YoY increase in key metrics and generated an additional $700,000 in revenue.
• Acted as the cross-functional leader for 30+ internal and external stakeholders, ensuring alignment on brand positioning and strategy, leading market research, and overseeing lead-gen campaigns.
• Managed a team of coordinators, effectively coaching and developing one coordinator to earn a promotion within one year.

Arlington, VA, US

• Managed end-to-end marketing and product development for DVD and digital releases across 20 PBS KIDS shows, from ideation to creative development, resulting in increased brand exposure and revenue generation for the.
• Oversaw all B2C marketing initiatives for each franchise to drive brand awareness, consideration, and conversion for DVD and digital releases, as well as for the larger PBS KIDS brand.
• Created effective marketing collateral, including product messaging, value propositions, and sales enablement tools, to support the wholesale marketing team in promoting PBS KIDS shows and products.

North Bethesda, Maryland, US

• Directed all brand marketing initiatives for 11 hotel brands, achieving brand differentiation and increasing brand awareness, consideration and hotel stays. Monitored campaign performance against key KPIs such as CTR.
• Fostered strong relationships with external agencies, including creative, media, PR, and experiential, ensuring proper promotion of brand messaging to reach the right target segments and drive bookings.
• Created ownable moments for high visibility brands through integrated marketing campaigns, including a 600-placement Penn Station takeover, an experiential marketing activation in key DMAs, and a multi-year campaign.
• Managed multimillion-dollar brand marketing budget to ensure campaigns were delivered on time and within budget.

New York, US

US

Minneapolis, MN, US

Master Of Business Administration - Mba

Bachelor Of Science (B.S.), Marketing