Sari Kaplan Email & Phone Number

• Planned and executed qualitative and quantitative healthcare market research projects involving medical professionals, KOL's, hospital administrators, payors and rare patient types ensuring all projects are successful.
• Provided thought leadership and subject matter expertise to help assess project feasibility.
• Consulted on all elements of research projects including translation of business questions into applicable methodologies, implementation of the study design, questionnaire development and reporting analytics, providing.
• Tested online survey links, monitored statistics (response rate, incidence, quotas) and assisted with set-up, logic and programming in Qualtrics, a web based on-line survey tool.
• Demonstrated ownership of the project from commissioning to closure. Monitored the quality, productivity, and accuracy of all field work, and updated clients daily on project progress while proactively identifying.
• Facilitated screening, scheduling and confirming of respondents for all assigned projects. Verified respondents’ qualifications based on project specifications and questionnaire criteria. On call to replace.

Chicago, IL

Medquery, Inc., (acquired By Schlesinger Group In October Of 2015)

• Key team member of Advisors by Schlesinger, a specialist team focused on high end medical recruitment and challenging medical verticals. Advised and consulted with other teams on complex projects as needed.
• Managed all phases of qualitative and quantitative custom market research studies including project execution, questionnaire preparation, sample, recruiting, scheduling, and reporting.
• Coordinated and led project kickoff meetings for all assigned studies to ensure all involved parties understood project specifications, client needs, timelines and responsibilities.
• Prepared and emailed recruitment status updates and progress reports to clients daily or as needed. Alerted clients to schedule, quality and other issues and recommended solutions.
• Managed study profitability by monitoring and accounting for all project costs affecting the budget to include honorarium, cost per recruit, set-up fees, re-programming charges and project management. Invoiced client.
• Maintained Pharmacovigilance certification (adverse event reporting) for pharmaceutical, biotech and medical device clients by completing annual training courses through learning management system.

Northbrook, IL

• Designed all sales and marketing materials; newsletters, direct mail postcards and coupons, in-store signage, posters, sales presentations, training documentation, brochures and trade-show materials.
• Created, implemented and managed Rosin Rewards Referral Program which increased sales in 9 test store locations. Developed training material, led weekly meetings, tracked new members, patient referrals and gift card.
• Spearheaded direct mail campaign by mailing out weekly surveys to monitor and measure patient satisfaction. Tracked responses, prepared monthly reports and analyzed data to help improve overall patient experience.
• Developed and managed online marketing campaigns effectively driving brand awareness, engagement and traffic to social media pages. Increased number of Facebook followers from 30 to 1,200 in 4 months' time.
• Assisted in the creation of new company website. Planned, researched, developed and updated new content and design via WordPress. Solely responsible for creating and maintaining e-commerce portion of website via.

Wilmette, IL

• Communicated with clients to understand and document business objectives in order to develop and design questionnaires for qualitative research studies.
• Managed all project logistics and details from initiation to completion.
• Handled project pricing, negotiations with suppliers and budget oversight.
• Recognized potential project issues, communicated proactively with clients/suppliers and recommended solutions to ensure accurate results.
• Analyzed multiple recruiting reports on a daily basis to ensure group quotas were met.
• Maintained and updated customized CRM system in order to track project documents, workflow, timelines and deliverables.

Skokie, IL

• Developed an online marketing campaign via ExactTarget; tracked and measured engagement and analyzed campaign results.
• Designed new company logo and layouts for letterhead, business cards, promotional materials and internal documents.
• Developed design theme and graphics from concept through completion for daily newsletter, sales presentations and brochure.
• Successfully planned, coordinated and managed events ranging from holiday party to off-site training in Florida. Established budgets, reviewed locations, negotiated prices, chose venues, selected menus and arranged all.
• Prepared and analyzed a variety of reports (daily, weekly, monthly, quarterly) summarizing sales, profit, forecast, inventory, sales quotes and other sales data.
• Produced and maintained reports for the sales team which consisted of client lists, task lists, quote reports, individual sales/profit reports and other reports as requested.

Chicago, IL

• Functioned as liaison between client and vendor ensuring best possible media buy while increasing margins for InnerWorkings.
• Supported Business Development/Procurement in the stages prior to contract by analyzing the potential clients’ historical print jobs and media buys to help guarantee an accurate cost from the vendor to InnerWorkings.
• Tracked print production by building detailed summaries (weekly, bi-monthly, monthly) for new clients and enterprise accounts.
• Implemented new account by working onsite. Assisted in training employees and helped maintain/improve current print process.
• Managed production, shipping and billing for accounts such as Walgreens and Peapod.
• Performed routine administrative duties as well as day to day tasks such as maintaining the project database, assisting in client presentations and updating the Sales Forecast (client pipeline).

Chicago, IL

• Coordinated high quality in-store data collection for clients in the consumer package goods industry to help them monitor and defend shelf space, manage retail execution issues and allocate field resources effectively.
• Lead a cross functional team which included logistics, quality assurance and IT through the process of delivering market research projects from scoping to final delivery.
• Managed overall timelines to ensure that projects proceed as promised to clients and are fielded and delivered on time.
• Responsible for bidding on potential projects, creating business proposals and developing standard operating procedures and internal manuals.
• Analyzed final deliverable to ensure client expectations were met and appropriate measures were being reported.
• Worked closely on a day to day basis with the client service team to better determine client needs and business issues.

Glenview, IL

• Coordinated and executed qualitative and quantitative field projects from bidding though client satisfaction.
• Created screeners and spreadsheets, reported screening criteria of participants to clients, as well as resolved problems.
• Managed facility of 50 recruiters, conducted briefings, trained interviewers, managers and other staff.
• Conducted and moderated research interviews, taste tests, and focus groups.
• Maintained and updated respondent profiles within a customized database program.
• Worked closely with moderators, advertising and research firms, and clients such as McDonalds, Motorola, Kraft, Citibank, Ralston-Purina, Cadillac, and Aquafresh.