Spearheading the creative content for Boys Town Jerusalem with video, social media, website design, and more.

As the Content Manger I create an editorial calendar based on our marketing funnel to drive conversions. In my first year, I increased unique traffic by 525%. I also hired, trained, and led a team of writers, both in-house and external. In addition, I optimize content for SEO, including blog posts, informative videos, and product reviews. I also produce specific content to procure links, and I manage the research, development, and execution of large scale projects, including landing… Show more As the Content Manger I create an editorial calendar based on our marketing funnel to drive conversions. In my first year, I increased unique traffic by 525%. I also hired, trained, and led a team of writers, both in-house and external. In addition, I optimize content for SEO, including blog posts, informative videos, and product reviews. I also produce specific content to procure links, and I manage the research, development, and execution of large scale projects, including landing pages. Show less

As the Senior Editor for e-commerce, I wrote and edited all e-commerce related content. This included everything from editing contributor's posts with affiliate links to writing the entire text for the DIY subscription landing page. As the team created a unique affiliate platform for our users, I determined the best format for affiliate links using A/B testing. I also developed a guide to educate Hometalk's users on how to post successful affiliate links, and I led weekly team meetings to… Show more As the Senior Editor for e-commerce, I wrote and edited all e-commerce related content. This included everything from editing contributor's posts with affiliate links to writing the entire text for the DIY subscription landing page. As the team created a unique affiliate platform for our users, I determined the best format for affiliate links using A/B testing. I also developed a guide to educate Hometalk's users on how to post successful affiliate links, and I led weekly team meetings to review the affiliate program's progress. Show less

I wrote content for Hometalk's nine million members, including email blasts, blog posts, andslideshows. The daily slideshows increased website traffic, so I started creating 11 per week instead of seven. I also contributed articles to The Muse, which highlighted Hometalk's users' DIY projects.

• Managed publicity and marketing for books published by Urim Publications, Penlight Publications, and Flashlight Press. This includes writing and editing press releases for upcoming books, blog posts, and mass newsletters, which are sent to over 100,000 recipients.• Designed and created project management system in Microsoft Excel to monitor progress and coordinate team efforts of publishing 15-20 books annually from title submission to publication. • Reviewed about 20 submissions and… Show more • Managed publicity and marketing for books published by Urim Publications, Penlight Publications, and Flashlight Press. This includes writing and editing press releases for upcoming books, blog posts, and mass newsletters, which are sent to over 100,000 recipients.• Designed and created project management system in Microsoft Excel to monitor progress and coordinate team efforts of publishing 15-20 books annually from title submission to publication. • Reviewed about 20 submissions and queries per month for Flashlight Press, a children’s picture book publisher. • Monitored the distribution of Flashlight Press and Urim Publications books to over 200 locations in the U.S. and Israel.• Corresponded with over 50 authors and illustrators regarding publicity, such as appearances, events, and book reviews. • Copyedited manuscripts up to 300 pages for Urim Publications. Show less

Edited MA and PhD students' proposals and other work in Bio-Engineering.

• Wrote two articles per week, about 350 words each, consisting of news regarding Israel’s startups, technology, and politics.• The amount of page views of the blog doubled from July to August due to the interesting content and quality writing.