* Educate students about the core principles, elements, and benefits of an integrated marketing communications approach to campaigns* Received 2021 Tropaia Outstanding Faculty Award

Champion integrated marketing strategy for corporate, foundation, and cause marketing fundraising efforts to drive reach and relevance by focusing on customer experience and insight. Integrate brand purpose into assets and messaging for donors across platforms. Oversee department operations, including budget and staffing decisions. Optimize and streamline system processes. Foster a KPI culture to evaluate programs and activities. Prepare and attend EAC board meetings. Coach team of six professionals and mentor broader marketing team. Serve as advisor to Chief Development and Marketing Officers.

Led strategy and implementation of marketing initiatives across multiple channels for respected children’s media publisher. Secured brand partnerships to increase visibility and engagement. Revamped digital marketing strategy based on customer journey. Increased lead generation opportunities via awareness, email and SEM/SEO efforts. Coached team of 3 digital marketing professionals.• Improved shop site design, UX leading to increased subscriptions.• Launched new content strategy, website, garnering 16,000+hits in its first month.• Developed partnerships with Café Mom, PBS Parents, significantly improving referrals, brand awareness.• Increased newsletter sign-up by 100%; improved generic channel subscriptions by 40% YOY; opt-ins by 48%.• Engaged award-winning author, Gene Yang, to increase visibility of diverse authors to current and potential readership.

Instituted brand vision, positioning and communications strategy, across channels and audiences for the leading education technology nonprofit organization. This included managing the strategic messaging framework that served to develop the brand and leading new processes toward creative development and implementation. Established organizational strategic framework that catalyzed digital strategy, redesign and migration. Developed creative, web development and implementation systems and process.• Improved web sessions and users by over 69% and subscriber base by 26% in just one year.• Published over 40 blogs resulting in local and national trade press for the organization.• Received Best in Class Award from Interactive Media Awards for site redesign.

Orchestrated vision, business, and funding strategy for Nature Rocks program, increasing visibility via partnerships with PBS Parents, Houghton-Mifflin. Established global brand approach and advertising strategy across 50 U.S. chapters and 35 countries. Instituted talent program with national talent association (EMA) to drive engagement. Coached team of 13 professionals.• Amplified program’s social media following to 310,000 followers, initiated an effective Pinterest strategy, and increased exposure to nature for 138,000 children in just 1 year. • Boosted Nature Rocks web traffic 100%; doubled readership of the blog and improved monthly growth by 7%.• Secured 166% increase in funding from Disney to expand program globally with long-term strategic plan.• Earned recognition by Harris Poll EquiTrend as the Environmental Non-Profit of the Year in 2013 and 2014.• Shaped well-received global advertising creative that delivered $9MM of PSA placement in one year.

Managed content development and distribution including strategy, design, email, social media for the provider segment in healthcare. Secured partnerships with leading trade organizations and press partners to disseminate thought leadership.• Spearheaded thought leadership that generated Tier 1 press and speaking engagement opportunities.• Designed event social media plan that achieved 25.8% and 21% download rates on LinkedIn and Twitter.

Built the PBS KIDS brand across all platforms and directed all marketing strategies including research, messaging, brand awareness, and advertising for the children’s division of the national organization. Established brand strategy for promotion, partnerships, and ventures that improved visibility and created revenue-generating retail toy licensing opportunities and aligned cross-functional team to create and implement interstitials that improved brand awareness.• Launched top-rated shows Curious George, Super WHY!, Dinosaur Train and earned ProMax, BDA industry awards for best TV promo advertising.• Revitalized the perception of the PBS KIDS brand from educational programmer into a forward-thinking powerhouse in the children’s media industry, increasing viewership and web traffic.

Directed marketing across 6 countries for the world’s largest toy company, leading a team of 4 and overseeing a budget of $500,000. Launched the Harry Potter franchise for the region, managing all aspects of the high-profile rollout and overhauled the existing games business strategy in order to boost sales. • Achieved sales growth of 36% over 3 years by focusing N. Europe’s priorities on toys aimed at boys, earning a prestigious Boys Achievement award.• Developed Hot Wheels business plan yielding a 56% growth in 2 years and best European growth in 2004.• Improved business by 97% in 4 years for the games division and achieved $4MM in the first year for the Harry Potter line.• Convinced leadership to prioritize and focus on the boys business unit

Managed Miramax, Touchstone, Hollywood Pictures and ESPN brands including DVD launch strategy.• Developed and tested outdoor consumer advertising that increased video turns and revenue by $5MM

• Launched Pretzel Flipz which included developing trade materials, packaging, advertising with $12MM budget • Assessed pricing and competition to determine marketplace relevance• Determined advertising effectiveness via advertising to sales analyses• Supervised and trained account assistants

• Led strategic/creative development including facilitating research, creative and media process• Initiated lifetime value analysis• Supervised and developed assistant account executives

• Developed advertising plans which included media and creative development

• Created local store marketing plans and coordinated co-op related marketing activities