Sarit Henig Email & Phone Number

New York, Ny, Us

Product marketing consumer apps and subscription products• Subscription leadership: Launched subscription mobile app for higher education; completed market assessment to set business model including price, features, and subscription structure; set goals and executed GTM plan for subscriber acquisition; identified subscriber behaviors correlated with retention to refine marketing; doubled trial starts 3.2% to 6.5% • Scaled revenue growth: Executed product and marketing experiments to increase paywall conversions from 8.3% to 11%; expanded from 1 to 3 SKUs to optimize product and pricing mix; increased subscription conversions from 57% to 67% in 8 months; applied quantitative analysis and qualitative feedback to optimize user experiences • Cross-functional sales partnerships: Led Product, Engineering, and Sales teams to launch enterprise sales channels scaling user acquisition and revenue; reached 12-month revenue goal in 4 months; delivered sales enablement materials and analytics dashboards to support B2B partnerships; increased share of paying subscribers out of all users from 1.8% to 4.4%

Menlo Park, Ca, Us

Product marketing and strategy for consumer and SMB connectivity products• GTM strategy development: Built GTM strategy for consumer mobile and wi-fi portfolio; analyzed the competitive environment, industry trends, and key consumer insights; developed target partner list and promotional narrative; quantified market opportunity, quarterly and long-term goals with Product, Marketing, Comms, and Sales • GTM execution and scaled growth: Launched GTM strategy for an SMB connectivity hardware product; worked with Product, UX, Data Science, and Eng to test marketing channels and reach 4.4M SMBs; assessed adoption to scale top channels; created product collateral- case studies, blog posts, and videos articulating user value and success stories • Activations for user engagement and growth: Partnered with 20 Facebook SMB ambassador communities in NORAM, EMEA, and APAC to pilot hardware connectivity product; led qualitative feedback interviews and collected user feedback; synthesized insights into actionable product improvements and informed product strategy • Product partnerships growth: Developed marketing and channel playbook to launch 3 LATAM and APAC OEM partnerships for hardware sales; worked with partners to assess regional commercial opportunities to scale adoption; led 3 consumer wi-fi pilots in priority markets with 7.5% conversion

San Francisco, Ca, Us

• Growth playbook development: developed the process to execute campaigns for user acquisition at scale, including lead identification, data collection, and adoption of key email and landing page tools; set campaign success baseline at 2% and increased conversions to 5%; defined KPI’s and metrics to identify and track acquired, active, and engaged user segments • User acquisition optimization: systematized user research to improve user acquisition - defined target segments, script focal points, participant recruitment, and data analysis; increased monthly interviews conducted by 100%; identified key brand marketing and platform improvements; confirmed roadmap prioritization with product and engineering teams • Brand content footprint: Set brand content roadmap to support investment, growth, and talent goals, including topics, SEO, and channel selection; copywrote and published content including key website pages, blog, and social media

New York, Ny, Us

• Strategic community development: Activated 3 industry communities targeting over 10M professionals in finance, law, and healthcare; synthesized market research to become each industry’s SME, set go-to-market strategy, and curate its in-app community; deployed email, partnership, PR, and content marketing growth tactics • Analytics-driven growth: Set up analytics dashboards to monitor GTM execution, growth, and engagement during new community launches; completed industry scorecard including a framework to assess goals and set the growth roadmap with leadership; contributed to overall 23% increase in weekly sign-ups and 50% increase in DAU and WAU over 8 months • Growth playbook development: Led the strategy and process to launch new industry communities; set baseline goals and KPI’s to track user acquisition and content engagement; partnered with cross-functional growth, community, and product teams in implementation, delivering recommendations to inform product strategy and feature roll-out• Content-driven engagement: Worked with community team to design and deploy in-app and external content initiatives, focused on increasing engagement of specific user groups; managed 5 direct content reports; shared learnings on user retention and engagement with enterprise team to help advance B2B partnership and sales goals

• Leveraging content for growth- Piicked: Designing an online content strategy to capture users; identified target segments, designed user personas, set brand messages, and selected key channels; hiring and managing a freelance content team; supporting fundraising outreach• Start-up marketing strategy development: Advisor for seed-stage retail/CPG start-ups; focus areas include market sizing and segmentation, digital marketing and brand development, social media and PR, fundraising, and pitch development• Open to freelance opportunities in brand, marketing, customer experience, and content strategy

New York, Ny, Us

• Customer experience innovation: Project manager for retail technology pilot with $7B US fashion retailer as part of store experience transformation; managed relationships with cross-functional business and technology client stakeholders and external partners; applied analytics to store experience, delivered KPI reporting, and demonstrated +5% sales lift • Retail strategy direction: Project manager for customer wayfinding tool as part of retail innovation strategy with $28B US department store; used Agile methodology to lead 5-person UX and engineering team through development, testing, and deployment; assessed analytics and KPI achievement to identify product opportunities for business growth • Product marketing and business development: Developed marketing and sales decks as well as PR materials for white-label products; led business development discussions to define client needs and identify strategic product solutions; following product deployment, evaluated analytics to inform product roadmap and continue delivering innovative solution for clients • Sustainability communications strategy: Developed strategy and produced 1st corporate responsibility report for $6.6B North American fashion group, including developing enterprise goals and identifying priority industry raters; defined PR and digital report launch plan with corporate and brand communications targeting key stakeholders• Sustainable supply chain strategy: Completed assessment on sustainable supply chain and cocoa sourcing strategy for $25B confections company, designing partnerships for shared value and completing multi-region analysis of challenges facing the industry; contributed to practice POV on the future of sustainable foods

• Digital marketing leadership: Designed and executed digital marketing strategy alongside launch of e-commerce, including brand themes, key messages, online content, and paid search; set KPI’s and assessed campaign performance via online traffic, consumer engagement, and conversions; hired and managed marketing team • Marketing attribution management: Built digital content strategy and led program through e-mail, blog, PR, and social media; developed customer journey map, researched best practices, and set guidelines to track marketing attribution

• Go-to-market strategy: Analyzed competitive data and applied market insight to create strategy and marketing package for brand launch in France, including product-market fit analysis, retail sales and distribution, pricing and promotional strategy • Global sales analysis: Evaluated performance data from 10 European and Asian markets vis-à-vis objectives, tracking demand, sales, margins and ROI to identify opportunities and deliver recommendations for business growth

Tel Aviv, Il

• Go-to-market brand strategy: Designed marketing strategy and executed program with 370,000 USD budget to lead new market entry; directed execution of cross-channel direct and corporate fundraising campaigns raising 735,000 USD over 4 years; launched telemarketing to build donor database and income, achieved 100% growth/month over 1st half-year • Campaign and partnership management: Worked with senior leadership to launch global partnership campaigns in the Israeli market, including IKEA, H&M and Amdocs Corp. raising 157,000 USD/year; advised CEO and Board of Directors on PR around campaigns and special events; set KPI’s to track donor engagement, conversions, and marketing attribution• Digital marketing leadership: Built digital customer acquisition strategy and launched campaigns via website, e-mail and social media; recruited and managed marketing team; tracked and analyzed performance, marketing attribution, and ROI

• Marketing and client account management: Led marketing campaigns for 10 NGO clients, raising 340,000 USD over 1.5 years; led EU and US market segmentation to identify over 50 donor partnership targets and delivered grant pitches to expand client portfolios; built senior client-donor relationships to secure multi-year grant partnerships

Master Of Business Administration (M.B.A.), Marketing

Master'S Degree, Master Of Arts (Ma), International Studies

Education record

B.A., Islamic And Middle Eastern Studies, French Language And Literature, Hebrew

Patisserie Certification