Sarper Karaaslan Mba Email & Phone Number

Toronto, On, Ca

Toronto, Canada Area

• Leading a group of Marketing Managers to build marketing strategies to manage entire Freedom Mobile wireless customer base including but not limited to proactive retention, reactive retention, cross-sell, upsell, and migration leveraging e-mail, SMS, digital, customer care and physical store channels. Accomplishments:• Designed, created feasibility study, and got approval from Board of Directors and executed the rollout of the biggest Value Proposition conversion of Freedom Mobile history and 5G launch which was communicated to public as Bigger, Better and Faster Freedom Mobile.• Designed and ran real-time trigger-based campaigns on customer actions in digital channels which is based on advanced data analysis. The average churn benefit of the program is between 30% and 50% for various trigger actions. • Based on survey and analytics data, designed the first ever non-hardware based proactive retention strategy for Freedom Mobile which led ~10 to 35% churn reduction for various segments.• After analyzing churn prediction models, led the data science team to create new prediction models and the churn prediction improved by 15% - 25% for respective segments. • Re-designed the end-to-end reactive retention strategy and increased the retention rate performance by 20% YoY, which created ~$3M incremental revenue per year.• Designed and deployed first ever retail channel back pocket offer program for store representatives which helped to improve device sales by 7%.• Based on analysis and research; designed, developed, and deployed a new product from scratch which improved voluntary churn rate by 10% creating ~$1.35M incremental revenue each year. • Conducted an analysis identifying the relation between the churn types and the acquisition types which led a shift in new customer acquisition strategies.

Istanbul, Turkey

• Managed annual communication plan• Guided and empowered all sales channels (dealers, digital, call center) with marketing intelligence and insight to boost customer acquisition.• Developed and managed strategic partnerships to create win-win campaigns.Accomplishment:• Lead partnership agreements with Turkey’s two biggest consumer electronic brands, creating a new sales channel and acquiring 25K (5% of total acquisition) incremental subscribers, resulting 7.5 M incremental revenue.

Istanbul, Turkey

Accomplishments:• Led Digiturk’s new package portfolio transformation effecting 1 billion TL revenue.• Developed a churn propensity model and designed a contract renewal process, which led improved the proactive retention success by 10%. • Designed a welcome call process and decreased early churn rate from 10% to 5%.• Developed segment based smart offer system for inbound calls and increased retention rate by 10%• Used data analysis and qualitative research to increase the reactive retention (outbound) rate by 20%.• Created and managed a segment based loyalty program, which lead 15% extra retention. • Spoke at conferences across Europe about customer experience and loyalty.

Istanbul, Turkey

• Managed the communication, pricing and positioning of Value Added Service products and over achieved revenue targets. • Created a cross sell and upsell strategy for Value Added Service products and achieved revenue and upsell targets.Accomplishments• Increased VAS revenue by 50% in 2012 and 20% in 2013• Developed and launched the latest premium satellite receiver of Digiturk • Made multimillion co-branded campaign deals with Superonline, Arçelik, LG, Daikin, and Pepsi.

Istanbul, Turkey

• Managed full cycle of cross sell and upsell campaigns (creation, feasibility, execution, reporting) and surpassed sales targets,Accomplishments:• Increased movies product sales by 100% in 2011 (received an award from CEO)• Played a key role in the team converting Digiturk package structure• Increased Digiturk Plus (PVR) penetration by 100% in 2011

Istanbul, Turkey

Istanbul, Turkey

Istanbul, Turkey

Accomplishments:• Gained Most Successful Employee Award with the contribution to auto gas sales via loyalty program• Deployed Paro loyalty program through all Aygaz sales channels• Led four segmentation projects on Aygaz customer database

Master Of Business Administration (Mba)

Bachelor Of Science (Bsc)

High School Diploma