Sarra Gau Email & Phone Number

Vancouver, Bc

Marketing Manager responsible for driving awareness and visitation from international markets and for promoting skiing in British Columbia.

Vancouver, British Columbia, Canada

Accountable for all Marketing and PR activities and campaign in the Canadian market while working closely with my US and Global Marketing and PR colleagues.Managed PR agencies in Canada and the US to further promote the Cathay brand optimizing media coverage and leveraging social media to promote new products and routes to the right audiences. Grew brand awareness of Cathay Pacific in Canada to the highest level of any long haul destination in the Cathay network through a… Show more Accountable for all Marketing and PR activities and campaign in the Canadian market while working closely with my US and Global Marketing and PR colleagues.Managed PR agencies in Canada and the US to further promote the Cathay brand optimizing media coverage and leveraging social media to promote new products and routes to the right audiences. Grew brand awareness of Cathay Pacific in Canada to the highest level of any long haul destination in the Cathay network through a combination of consistency, creativity and analysis. Show less

Vancouver, British Columbia, Canada

Mentored and led the Marketing Team responsible for all aspects of Marketing Communications in Canada.Grew online sales from 12% to 20% of revenue in 4 yr period.Managed the Advertising agency relationship and Marketing budget for Canada.Developed paid media campaigns for search engine marketing, digital retargeting, tactical sales campaigns, brand awareness campaigns, prospecting campaigns and paid social media promotions.

Vancouver, British Columbia, Canada

Planned and managed numerous events of varying sizes from 12-800 people for different stakeholder groups.Worked closely with Canadian sales team and Head Office to align our visions and goals.

Responsible for the coordination and growth of the Cathay Pacific Loyalty programs, Asia Miles and the Marco Polo Club in Canada.Grew the Asia Miles Loyalty Program from 50,000 to over 150,000 members in 2 years.Identified and signed 12+ new Asia Miles program partners.

Real Estate investment/devestment analysis and planning for the CIBC branch network.Researched, strategized and wrote business cases to optimize the CIBC branch network.

Marketing Diploma, Marketing/Marketing Management, General

Bachelor Of Arts Hons, Geography

Master'S Degree, Tourism Management