Sarah Collins Email & Phone Number

Milwaukee, Wi, Us

Milwaukee, Wisconsin, United States

Milwaukee, Wisconsin, United States

1 - Taking time off to raise young children while supporting our small family business. 2 - Strategic efforts include planning, brand development, website conception/copywriting/design, social media strategy and execution plus management of paid advertising on Google, Facebook and Instagram.3 - Participate in as needed calls with venture capital firms to advise on Saas/softwaregrowth and market trends / business drivers.4 - Consult for brand, digital innovation and content marketing ideation as needed.

Toronto, Ontario, Canada

As CMO of LMN, Sarah Collins focused on the following activities: 1- Develop strategic Marketing plan aimed at realization of corporate goals, including sustaining position as marketleader, recognizable by online and enterprise level customers.2 - Cultivate a team of talent to drive key business metrics and execute on the strategic Marketing plan, deliver results and support future growth.3 - Oversee the growth team and online self-serve revenue, as well as driving the inbound pipeline.4 - Deliver demand and lead generation strategy and tactics to drive customer acquisition, activation, retention and advocacy across all channels in support of LMN revenue goals.5 - Drive global campaign and content strategy to increase competitive differentiation and equip marketing and sales teams to build, accelerate and convert leads.6 - Guide corporate communications strategy and execution to advance LMN's position as the clear leader inbusiness management software for the landscape industry.7 - Lead marketing operations strategy, enablement and program management to inspire a high performancemarketing organization.8 - Foster partnership with the Product Development department to collaborate on Product Marketing, market insights, market and customer research, and competitive intelligence.9 - Provide industry leading representation at major events.10 - Create a diverse, high performance team environment that inspires pride, retains and motivates top talent, and attracts new talent.

Greater Milwaukee Area

The VP Social/PR and Lead Strategist blends target insights and strategy to deliver on client objectives. This includes:1 - Lead marketing, Customer Experience (CX), and User Experience (UX) deliverables across the agency's full spectrum of services, including PR, content strategy, social and digital media.2 - Managed conversion-driven programs through strategic paid media, influencer marketing, content development, and CRM initiatives.3 - Developed internal processes, workflow systems, team career maps, and presentation/report templates.4 - Achieved a rapid promotion from Lead Strategist to VP within eight months, later transitioning to CMO for the agency's leading client (LMN) with the support of the agency President.

Milwaukee, Wi

The VP Brand Engagement at Hanson Dodge Creative works with clients and multi-disciplinary teams todevelop impactful business, marketing, user and technology insights and to deliver integrated marketing and brand strategies. This position is responsible for working with other strategic thinkers and executional teams to create integrated marketing plans that incorporate branding, technology, website development, social, e-marketing and mobile strategies. This includes sorting out complex business issues and providing insight-driven perspective on interactive marketing planning and campaign execution.1 - Lead the development of marketing activation and content strategies for global, national, and regional clients, overseeing an annual media spend of $4.5M.2 - Manage a team of strategists and specialists, driving the execution of integrated advertising campaigns.3 - Specialize in annual budget planning, social media management, content marketing, content strategy, digital marketing, influencer marketing, analytics, public relations, and brand planning/research.4 - Spearhead the agency's content strategy and brand activation practice.5 - Develop and expanded social media, content marketing, and influencer marketing service offerings.6 - Regularly engage in new business presentations and public speaking engagements.7 - Promoted from Director of Social Media and Senior Digital Strategist to VP following five years of exceptional leadership amidst fluctuating resources.

Greater Milwaukee Area

1 - Lead a team of 11 content specialists, social media strategists, marketing analysts, and SEO experts servicing nine full-time clients and additional project work.2 - Manage annual budgets exceeding $1.4M, with consistent year-over-year budget increases, overseeing social media content, campaigns, community management, social media listening/monitoring, and reporting for the client roster.3 - Responsible for resourcing, estimates, presentations, and deliverables related to all agency social and SEO initiatives.4 - Develop web content strategies, Information Architecture (IA), wireframes, and Customer Relationship Management (CRM) strategies for project-based accounts.5 - Established the agency's first social media comment process and digital advertising processes.6 - Achieved promotions from Planner to Strategist, then to Senior Strategist and Leader, reflecting four years of outstanding client, new business, and internal achievements.

1 - Deliver optimized public relations during the forefront of the digital age including SEO, and social media marketing. 2 - Daily activities include creating video, blog content, website optimization, e-newsletter writing and distribution, press kit development and optimized press releases writing and distribution.3 - Develop SEO and PR brand audits, identifying new business opportunities in the social, PR, and SEO spaces. 4 - Attend new business presentations and speak at agency events.5 - Strategize and manage Facebook, Twitter, blogs, and YouTube channels for all PR clients.6 - Conduct interviews, training, process development and staff management.

Strategic Communication, Public Relations, Advertising, Communication

Education record