Analyzed market trends and competitor activities, providing insights that informed the strategic direction of the e-commerce business.Market Research, Product Monitoring, Market Trend Analysis and Competitor Study Managing Store & Brand Pages for Teknum, Sunveno, Eazy Kids, Little Story, Baby Safe, NoHoo, Alameda etc. inhouse brand at Partner’s Portal along with D2C websiteOptimized UAE Product catalogue /Inventory for Firstcry, Amazon Vendor, Amazon Seller, Mumzworld, Noon, Carrefour, Hamleys, Dubai Store, Toysrus, Baby Store, Babyshop, Mothercare & D2C Website etc. Managed India Product catalogue /Inventory for Firstcry, Amazon, Flipkart, Mothercare etc.Developed and implemented growth strategies that increased D2C sales by 2x and improved customer engagement.Managed and optimized performance marketing campaigns across various digital channels, including Google Ads, Facebook Ads, and Instagram, resulting in a 20% increase in ROI.Utilized web analytics tools such as Google Analytics to monitor, analyze, and report on the performance of marketing initiatives, leading to data-driven decision-making.Collaborated with content creation, SEO, and advertising teams to align marketing efforts, driving cohesive and successful campaigns.Conducted A/B testing and data analysis to optimize the customer acquisition funnel and improve conversion rates.Managed the digital marketing budget, allocating resources effectively to achieve an increase in campaign performance.Analyzed Market/Competitive Trends and Distinguishing factors for Product Differentiation.Brainstorms new and creative growth strategies through digital marketing.

Led the development and execution of e-commerce strategies that enhanced the user experience Mumzworld and other platforms, contributing to a ~40% YOY increase in sales for Eazy Kids & Teknum.Implemented customer acquisition strategies that resulted in new leads and improved lead generation.Optimized the e-commerce site through SEO, UX design, and content improvements, boosting organic traffic and increasing conversion rates.Managed cross-functional teams and coordinated with external agencies to execute marketing campaigns that aligned with the company’s business objectives.Analyzed market trends and competitor activities, providing insights that informed the strategic direction of the e-commerce business.Market Research, Product Monitoring, Market Trend Analysis and Competitor Study.Optimized UAE Product catalogue /Inventory for Firstcry, Amazon Vendor, Amazon Seller, Mumzworld, Noon, Carrefour, Hamleys, Dubai Store, Toysrus, Baby Store, Babyshop, Mothercare & D2C Website etc. Managed India Product catalogue /Inventory for Firstcry, Amazon, Flipkart, Mothercare etc.Analyzed Market/Competitive Trends and Distinguishing factors for Product DifferentiationBrainstorms new and creative growth strategies through digital marketing

Responsible for B2B Marketplace building for OEM/ODM Amazon Alexa Based AI Speaker/Headset, Bluetooth Speakers, Wi-Fi Camera with Door Lock & Smart Watches, USB cables and TWS etc. Managing Existing Customer i.e., Flipkart, Amazon, Reconnect (Reliance), Intex, Zebronics, Noise & Jio etc. Finding New Customer leads and convert them to a potential Sales. Market Research, Product Monitoring, Market Trend Analysis and Competitor Study Managing India and UK Product catalogue /Inventory at Amazon SellerKeyword Search from Helium10 for SEO/SEM, Meta Tag, Meta Description, Product Title, and Product Description along with new product search for Amazon.Responsible for Troubleshooting, Product Price Health, Account Heath etc.Creating and Updating on Online platforms Content creation Product ListingProduct discussion with the Customer and understanding their Products Portfolio & suggesting products Product strategy & Product Roadmap basis internal & external analysis & market trends Understanding current & upcoming product portfolio to streamline Product Planning activities Brainstorms new and creative growth strategies through digital marketingUnderstanding Market/Competitive Trends and Distinguishing factors for Product Differentiation Product discussion with the Customer and understanding their Products Portfolio & suggesting products Product strategy & Product Roadmap basis internal & external analysis & market trends Understanding current & upcoming chipsets/technologies to streamline Product Planning activities Understanding Market/Competitive Trends and Distinguishing factors for Product Differentiation Market Research to identify customer requirements, demands and technological trends Product Customization – both Hardware & Software according to the Customer

Product discussion with the ODMs and understand Products Portfolio & suggesting products to the management. Product strategy & Product Roadmap basis internal & external analysis & market trends Coordinating with Marcom team for Product Presentations, Packaging and Website Integration Coordinating with E-Commerce team for Product Listing and Features for All portals and WebsiteCompetitive Analysis through extensive & timely market visits spanning across India. Market Research to identify customer requirements, demands and technological trends Preparing Product collaterals for Sales Support and managing Product Launch activities Coordination & communication with other teams E-Com, Marketing, Sales, Service Understanding current & upcoming chipsets/technologies to streamline Product Planning activities Understanding Market/Competitive Trends and Distinguishing factors for Product Differentiation Product brief & Training to Sales Team. Products finalization based on Hardware & Software evaluation & managing product development activities to ensure timely launch. Responsible for coordination with Chinese vendors, ODMs & IDH regarding product approval, ID finalization, BOM/specs Finalization, PO generation, packaging approval, hardware approval, material preparation, delivery schedules, spare parts schedules, software related issues, requirements, customizations Responsible for evaluating new product capacity and validate new supplier setup and processes.Spearheading Product Development activities for Ziox mobile handsets. Key supplier interactions to ensure critical activities closure to meet launch timelines. Working as a key interface between China Team & Software Testing Team in India for software improvements by fixing all the bugs in time.

Main Responsibility:-Feature selection & finalizationProduct Customization – both Hardware & SoftwareCosmetics designing in the Product.Coordination with Factory/Supplier for Inspection in China and India factory.Getting solution on FAI issues found during InspectionProduct Enhancement/Localization through differentiating features/software/applications/data plans.Project Monitoring on a daily basis with ODMs/Technical Team for tracking projects.Coordination with ODMs & cross functional teams for finishing the project in time.Coordinating with Marcom team for Product Presentations, Packaging, Website Integration, etc.Competitive Analysis through extensive & timely market visits spanning across India.Market Research to identify customer requirements, demands and technological trends.Preparing Product collaterals for Sales Support and managing Product Launch activities.Reporting to Product Head & taking project related corrective actions when required.

Main Responsibility:-Feature selection & finalizationProduct Customization – both Hardware & SoftwareCosmetics designing in the ProductProduct Enhancement/Localization through differentiating features/software/applications/data plans.Project Monitoring on a daily basis with ODMs/Technical Team for tracking projectsCoordination with ODMs & cross functional teams for finishing the project in time Coordinating with Marcom team for Product Presentations, Packaging, Website Integration Competitive Analysis through extensive & timely market visits spanning across IndiaMarket Research to identify customer requirements, demands and technological trendsPreparing Product collaterals for Sales Support and managing Product Launch activitiesReporting to Product Head & taking project related corrective actions when requiredWorking as a key interface between China Team & Software Testing Team in India for software improvements by fixing all the bugs in time

Main Responsibility:-Test Plan (Involves Feature test, Menu tree test, Test UI flow, finding bugs, Report bugs to Software team and provides logs, videos, etc., to the software team in order to fix the bugs.) and Quality assurance & Testing for GSM, UMTS (WDCDMA), LTE and CDMA 1xEVDO for various platforms and regionsTest Case Preparation and Execution, User Interface Testing, Model Specification Testing, MDP Testing (Google certification testing)Product Customization – both Hardware & SoftwareProduct Enhancement/Localization through differentiating features/software/applications/data plans.Project Monitoring on a daily basis with ODMs/Technical Team for tracking projectsCoordination with ODMs & cross functional teams for finishing the project in time Coordinating with Marcom team for Product Presentations, Packaging, Website Integration Competitive Analysis through extensive & timely market visits spanning across IndiaProduct Validation and Testing (Manage & Plan: - Application and Performance testing)Support Test activities and Test planning and Execution in Spice Mobiles for Qualcomm and MTK ChipsetModels. - Provide support to Chinese vendor to customize product for India region and Testing the whole software and HardwareTest Case Preparation and Execution, User Interface Testing, Model Specification Testing, MDP Testing (Google certification testing), Execution of CTS, CTS verifier; GTS on all upcoming Android projects Google Build. Approval activity and GMS issue handling with Google (GMS DB) for all Spice-Android devices released with GMS.

Product Validation and TestingManage & Plan: - Application and Performance testing (BADA & ANDROIDS) Support Test activities and Test planning and Execution in South West Asia and EuropeCustomer Acceptance test activities. Co-ordinate with Operators and get there customized specifications for mobile phones, working closely with Indian Operators and SK Telecom Korea and SAMSUNG TEST BED for product customization and menu items implementations.