Sarwan Gul Email & Phone Number

Australia

Australia

Australia

Fiji

Leading and managing the enterprise reporting and analytics requirements. Building capabilities to ensure report delivery, value creation through insights and fostering an analytics driven culture in the organization. Additional responsibilities as Head of Commercial Planning and Strategy, building and monitoring commercial budgets and targets for the region. Utilizing the insights generated through the Business Insights function into the Commercial Planning and Strategy functions. Interim responsibilities as Acting Head of Commercial Division. Digicel is the largest Telecom Organization in the South Pacific island region.

Islamabad, Pakistan

Responsible for Commercial Budgeting and Planning, target setting, monitoring and controls. Internally developed a revenue target allocation model based on regional potential, resource availability and economic factors. Also responsible for 3G and 4G coverage planning using customer, competition and network usage data.

Amsterdam Area, Netherlands

Designed and Developed a performance management report for the Group executive management. Responsible for liaising with Vimpelcom Group companies on the development and growth of the Mobile Data segment through strategic and tactical segmented campaigns. Developed a user growth model specifically for the purpose of growing 3G and 4G data users on the network. Collaborated with OTT partners like Facebook, WhatsApp, Twitter etc for the designing of targeted campaigns.

Islamabad

As Manager for Data Segment at Pakistan’s largest Mobile Service Provider, I was responsible for achievement of Data segment growth, revenue & subscriber monthly targets through strategic and tactical market propositions. I was also responsible for product/offer road maps & pricing propositions; P&L analysis, segment profiling and formulation of business cases. Data Products: Our Mobile Data product portfolio includes Volume based offers, Time based offers, Usage based offers, Location based offers, Content based offers, URL/App based offers and Handset based offers. Reporting and Analysis: Monitoring and Reporting of Data Segment KPIs including Base, Usage, Revenue, Churn, Acquisition and ARPU. Close coordination with the Vimpelcom group over future strategies, business plans and forecasts. Micro-Segmentation and Campaigns:Targeted upselling of data offers through micro-segmentation campaigns on current and probable Data Users. Aggressive conversion of low usage subscribers into high usage subscribers using profile specific offers to engage and retain subscribers in the long term.OTT and Other Partnerships: We have OTT partnerships with large Internet giants like Facebook, Twitter, WhatsApp, Viber, Wikipedia and Google for URL based offers; collaborating with them on regular bases for continuous analysis for innovation in promotions and advertising. There is an ongoing collaboration with Opera for enhanced customer experience through the Opera Co-branded browser and the Web Pass. We partner with Nokia, Samsung, Huawei Blackberry and HTC for handset specific offers, collaborating to provide the customer unmatched handset and Data bundle deals. Customer Service: Identify trends/patterns pertaining to customer usage, needs, requests and complaints; analyze and monitor trends and filter this information through to relevant business areas to continually optimize all aspects of Mobile Data service delivery.

Islamabad, Pakistan

Responsible for Customer Life Cycle and Experience Management through targeted and segmented campaigns designed using customer analytics and insights. Designed a 360 view of the customer using various sources of data and designed a customer contact mechanism for maximum impact. Managing a team of Campaign Designers, my responsibilities included developing customer profiles, building customer experience road maps, formulating customer contact strategy, overseeing campaign Design and Development, ensuring campaign plan execution, revenue target achievement, budgeting, resource utilization, and customer experience management.Our targets entailed Customer Acquisition and ARPU enhancement, Churn Management, VAS and Data upselling through targeted campaigns using prediction models and service correlations.

Islamabad, Pakistan (Projects In All 13 Telenor Countries)

Strategic consulting services to the Telenor Group on all matters relating to development of Business Intelligence with special focus on developing an insights driven culture in the organization. My expertise lies in Analytics and Insights, Customer Intelligence, Campaign Management with Micro-Segmentation and Targeted/One-to-One/Stealth Marketing.The Telenor BIG program also provides consultancy services for BI Process Development, Organization Setup, Benchmarking, Assessment of the BI, Best Practice Development, Business Requirements Specifications, Business-IT Gap Analysis and Project Management for BI related projects.

Islamabad, Pakistan

I worked as a Stealth Marketing and Micro-Segmentation Executive at Telenor Pakistan.My role was that of a Campaign Design Manager handling all forms of Digital Media campaigns for VAS Products, Mobile Internet, Prepaid and Postpaid Service and Financial Service Products. My job responsibilities included stakeholder engagement, pre-campaign analysis, business case development, campaign design, development and execution, post-campaign analysis, weekly, monthly and quarterly target management and campaign budget management.I also looked after various projects and initiatives concerning Micro-Segmentation, including Mobile Advertising, Magic Screen (All the customer's details on one screen for the call center), Rejoiners' Campaigns and Loyalty Programs through Customer Life Cycle Management. The tools that we use for campaign analysis and campaign management are Business Objects and SAS.

Islamabad, Pakistan

Business Analyst for Information Delivery and Reporting team at Telenor. My responsibilities included monitoring on a daily, weekly and monthly basis for all aspects of the Postpaid business including but not limited to sales, revenue, acquisitions, migrations, number portings, competition analysis and forecasting. These analyses were then presented to the postpaid business with recommendations for further consideration for action.

Islamabad, Pakistan

Brand Marketing - Internal and External Communications Strategy for Gold Flake. Responsibilities included assisting the Brand Manager in the Forecasting of Sales, Analysis of Reports and Presentation of Results.

Islamabad, Pakistan; Johannesburg South Africa; Riyadh, Saudi Arabia

As a Consultant at Teradata I worked on various design and development projects for Data Warehousing and Business Intelligence in Pakistan and abroad. My major projects were; Data Warehousing Proof of Concept at Standard Bank South Africa. Data Warehouse Design and Development at Saudi Telecom Company, Saudi Arabia.Data Warehouse and Business Intelligence Design and Development at Telenor Pakistan.Support Consulting for Data Warehouse design and development at Pakistan Telecom, Ufone GSM and Askari Bank Pakistan.

Masters In Business Administration (Mba), Business Administration

Activities and Societies: Vice President LUMS Marketing Executive Club, 2007-2008. PR Manager LUMS Marketing Executive Club, 2008-2009.My.

Masters In Business Administration (Mba), Business Administration

Activities and Societies: SNU International Food Festival participant.I was an exchange student at the College of Business Administration.

Bachelors In Information Technology (Bit), Information Technology

Activities and Societies: Class Representative 2000-2004 Member Student Council 2000-2004 Member Cultural Society 2000-2004 Member Events.