Sarah Schultz Email & Phone Number

Chicago, IL, US

Dallas, Texas, United States

• Manage 3-6 PR campaigns simultaneously, securing media coverage in top-tier digital, print, trade, and TV outlets across a diverse client portfolio
• Develop and execute integrated communication strategies that align with client goals and target media opportunities.
• Build, nurture, and maintain strong relationships with journalists, editors through creating high-quality pitches, media alerts, and other press materials.
• Oversee client meetings, media briefings, and manage client expectations with transparency and contribute to the planning and execution of media events, product launches, and client initiatives.
• Revitalize company Instagram page through proactive positioning of industry news and trends.

Carlsbad, California, United States

• Spearheaded venture to develop new customers and build relationships with into untapped segments in food service, c-store chains, and alternative retail.
• Optimized distributor relationships by creating scorecard for distribution database and collaborated with supply chain and sales teams to develop new distribution channels.
• Researched, strategized, then pitched new operators from self-designed or resourced data sources to routinely create and implement new sales and customer relations initiatives.
• Drove effective return on investment by tracking data and feedback from new efforts and created food service dashboard to function as an internal CRM system.
• Participated in trade shows with cross-functional internal teams to build new and larger customer base resulting in overwhelmingly positive press placements in industry-specific outlets.

Purdue University

• Nope, not a typo. Am-ba-ce-ba-dor! (University ambassador for Guayaki Yerba Mate)
• Promoted Guayaki's Market Driven Regeneration business model across campus via B2B, B2C, and Social Media channels culminating in increased sustainability and market recognition within the community.
• Structured and conducted promotional efforts to bring Yerba Mate to Purdue, often personally connecting with customer prospects to share product.
• Utilized custom social media platform, Ambacebador app, to connect with other Yerba Mate fans and share tactics and expand program to other campuses.

New York, United States

• PR Agency Experience at small firm specializing in entertainment.
• Overhauled and maintained media lists, contact databases, and pitch decks as part of a planned communications strategy garnering over 150 prospective clients and media placements.
• Demonstrated creativity and skills through weekly problem-solving tasks for clients in entertainment, beauty, fashion, and retail spheres building numerous relationships with key figureheads and company stakeholders.
• Promoted, operated, and wrote copy for Fish’N’Gritz, a hub for promotion and engagement for hip hop fans and social media moguls.
• Curate and strategize Instagram content, monitor trends on the app and produce content to raise engagement.

Purdue University

• Club Executive specializing in student talent relations for major concerts at Purdue University:
• Collaborated with team of student talent buyers to book major live shows on campus including first sold-out concert since 2016.
• Reinvigorated process of booking student acts, implemented a contract, and managed communications between Purdue and talent.
• Predicted, monitored, and engaged in crisis communication between organization, student body, and campus news organizations. Successfully diffused negative press directed at club executives and student talent thrice.

Los Angeles, California, United States

• In House/Managerial Experience at startup:
• Supervised team on daily operations, platform growth, artist/customer relations, and created onboarding process which doubled team retention after training.
• Refined and operated start-up product, INPINK Marketplace, by recruiting providers, building client relationships, and monitoring media which lead to highest sponsorship grants to date.
• Oversaw Joan Jett Talent Search project, collaborated with PR and AR teams, and upkept site functions for largest company project to date.

Los Angeles, California, United States

Baltimore, Maryland, United States

• In House PR Experience at Music Management Agency:
• Drafted and distributed on-brand, unique, and attention-grabbing press releases, biographies, and other media branding materials for all artists on roster creating a unique brand identity for agency.
• Reinvigorated newsletter through WIX using creative design tactics which increased email engagement, streams, and merchandise orders increasing engagement and subscriber numbers.
• Published pitches for artists and songs garnering over 1.8 billion streams on Spotify.
• Brainstormed and strategize creative short-form content for TikTok and Reels, videos often hitting over 3 million views

Flower Mound, Texas, United States

• Anticipated customer needs and provided timely prescription service to 100-300 new and returning customers per shift.
• Successfully resolved conflict by collaborating with doctors and insurance companies resulting in frequent customer satisfaction
• Familiarized and assisted customers with hundreds of medications as well as COVID-19 regulations and vaccine information.

Master Of Science - Ms, Communication

Bachelor'S Degree, Psychological Sciences, Concentrations In Sociology And Management

Activities and Societies: Student Concert Committee, WCCR Purdue Student Radio, PRSSA

Education record

Activities and Societies: National Honors Society, AP Capstone Diploma, Multidisciplinary diploma