Besides taking over the regular management responsibilities, I assessed the performance of the department and digital activities of VPRO. I redefined strategic goals, introduced design thinking methods in concept development and created a product roadmap and budget matching the digital ambitions of 2020 and beyond. And finally, I developed a new organisational design that improves cross-functional collaboration and agile ways of working.

Responsible for all major digital and IT-projects and for building and leading a great team of project managers in the 3 countries. As an executive and member of the IT management team, I managed international leadership teams, led negotiations and established effective relationships with our company directors. We improved and accelerated our software development by transforming the IT-department(500 FTE in Belgium, the Netherlands and Copenhagen) to self-organising, cross-functional development teams. We implemented lean ways of work with agile methodologies and successfully nudged the organisation to focus on impact and less on features.

Responsible for the digital department (product owners, UX designers, project managers, analysts) and digital product portfolio.

Member of Station10, a network of accomplished media and strategy professionals that assists organisations to innovate and stay in touch with their target audience. I developed digital strategies and business models for a wide range of companies. Examples:- Strategy for live streams of the Royal Concertgebouw Amsterdam - High level business case of a linear tv-channel for Red Bull UK- EPG strategy for The Dutch Public Broadcasting Company (NPO)- Online classifieds strategy for Telegraaf Media Groep- Feasibility study for a Pan-Europees special interest channel for Sanoma Media

BanenNet, owned by the leading Dutch publishing company VNU, was the largest recruitment site in the Netherlands, with a weekly average of 18,000 vacancies in the database. I was responsible for product development, marketing and logistics processes.

OG Amsterdam internet agency