Marketing & Communications Coordinator
New York, Ny
Managed social media for Mercedes-Benz Fashion Week in New York, Miami, Australia, Istanbul and Berlin, including content and calendar strategy, creation, execution and cross-promotion of the events across all social media channels (Instagram, Twitter, Facebook, YouTube, and Pinterest). Managed inclusion and promotion of major sponsors as well as over 200 designers in social media calendar across all channels. Oversaw front-end and back-end of websites as well as marketing analytics for Mercedes-Benz Fashion Week globally. Coordinated marketing materials for Mercedes-Benz Fashion Week, including event signage, program, and video content. Assisted in managing social media content preparation and execution for Canadian fashion events, including Mercedes-Benz Start Up and World MasterCard Fashion Week.