Sash Fernando Email and Phone Number
Sash Fernando work email
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Sash Fernando personal email
As founding and creative director of Principle Design, I take pride in our purpose to design with principle. We’re a multidisciplinary collective of design strategists, passionate about collaborating with like-minded professionals that aspire to be better. We create comprehensive design strategies to define your brand identity, communicate your purpose and tackle your real world problems with clarity and creativity through print, digital and signage platforms. I’m a strong believer that great design cannot happen without passion, knowledge and persistence. I continue to be inspired my formative design experience working under Milton Glaser and Michael Beirut of Pentagram design who instilled in me a deep-seated value for designing with purpose. I established Principle Design to be able to practice and honour my value of quality design. Our decade long history has resulted in exposure to an array of clients ranging from local not for profits, to global corporations, as well community institutions in health and education and extensive experience within the creative industry. The diversity of our clients allows us to learn, innovate and engage with the complexity of such varied experiences that continue enrich our practice. I value authentic relationships with my clients and continually seek to expand my network of inspiring, genuine and uplifting collaborators. My commitment to align with like-minded, principled organisations is evidenced through my ongoing involvement with Arts Education Victoria where I serve as a board member. I invest time, energy and passion into my clients work to solve their complex communication problems through memorable, considered and lasting design. If you’re doing work that matters, I want to work with you; this is what energises me and fuels my passion for innovation and enacting change through good design. Reach out if you would like to discuss your brand or your ambitions- my door is always open.
Principle Design
View- Website:
- principledesign.com.au
- Employees:
- 11
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Founder | Creative Director Of Principle DesignPrinciple Design Sep 2008 - PresentCollingwood MelbourneI am the Founding Director of Principle Design, a full service creative studio based in Collingwood specialising in brand strategy, wayfinding strategy and digital and print design across all platforms and media. We work across the built environment, education, healthcare, hospitality, corporate and not-for-profit sectors. Our mission is to collaborate with principled organisations to amplify the impact of change makers and innovators through design strategy. If you're doing work that… Show more I am the Founding Director of Principle Design, a full service creative studio based in Collingwood specialising in brand strategy, wayfinding strategy and digital and print design across all platforms and media. We work across the built environment, education, healthcare, hospitality, corporate and not-for-profit sectors. Our mission is to collaborate with principled organisations to amplify the impact of change makers and innovators through design strategy. If you're doing work that matters, we want to work with you. E: info@principledesign.com.au | P: 03 9416 2717 | 197 Johnston St, Collingwood Show less -
Co-Founder And Creative DirectorPrinciple Of Hospitality Nov 2020 - PresentMelbourne, Victoria, Australia -
Aev CouncillorArt Education Victoria Oct 2016 - Jul 2019 -
DesignerHofstede Design + Development 2007 - 2008Melbourne, Australia
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Graphic DesignerPentagram Design 2006 - 2007204 Fifth Avenue New York Ny 10010 -
Design InternMilton Glaser Inc 2006 - 2007Greater New York City Area
Sash Fernando Skills
Sash Fernando Education Details
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Communication Design / Graphic Design -
Applied Design
Frequently Asked Questions about Sash Fernando
What company does Sash Fernando work for?
Sash Fernando works for Principle Design
What is Sash Fernando's role at the current company?
Sash Fernando's current role is Founder & Creative Director at Principle Design and Co-Founder of Principle of Hospitality.
What is Sash Fernando's email address?
Sash Fernando's email address is sa****@****.com.au
What schools did Sash Fernando attend?
Sash Fernando attended Swinburne University Of Technology, Swinburne University Of Technology.
What skills is Sash Fernando known for?
Sash Fernando has skills like Graphic Design, Corporate Identity, Logo Design, Art Direction, Brochures, Concept Development, Communication Design, Creative Direction, Branding And Identity, Web Design, Design Strategy, Business Cards.
Who are Sash Fernando's colleagues?
Sash Fernando's colleagues are Daniel Edmonds, Hakim Bogarts, Trish Cox, Lachie Pern, Molly Ryder.
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