The Principle Design company source record lists 10 employees. The visible Principle Design management graph includes:
Sash Fernando
Founder & Creative Director at Principle Design and Co-founder of Principle of Hospitality
1
0
General
(2)
Hakim Bogarts
Designer at Principle Design
1
0
Marketing
(1)
Lachie Pern
Content Producer / Photographer / Designer
0
0
Finance
(1)
Daniel Edmonds
Tax Accountant and Financial Controller
2
0
Sales
(1)
Molly Ryder
Marketing Account Manager
1
0
Related company intelligence for Principle Design
4 same-industry peers
10 with employee estimates
10 with websites
10 with social profiles
4 peer evidence types
Peer evidence source coverage
4 source-backed evidence types support this related-company graph.
same-industry peers, employee benchmarks, website records, and social profiles
Same-industry peers
4 / 10
4 of 10 related companies share this company's industry classification.
Employee benchmarks
10 / 10
10 of 10 related companies include employee estimates.
Website records
10 / 10
10 of 10 related companies include official website records.
Social profiles
10 / 10
10 of 10 related companies include company social profile signals.
Peer link quality filter
High-confidence peer link set
10 related companies met the 2-signal peer-link threshold. Eligible peers average 4.0 source-backed signals.
10
eligible
0
filtered
4.0
avg signals
Peer comparison matrix
Limited peer comparison
Compares this company with related-company evidence across employee scale and peer graph evidence.
employee scale and peer graph evidence
Employee scale
Near peer median size
This company
10 employees
Related peers
12 median peer employees
5 related employee-estimated peers are higher and 4 are lower.
10 related companies with employee estimates
Peer graph evidence
Multi-signal peer benchmark evidence
This company
Benchmark-ready peer graph
Related peers
3 benchmark dimensions
Peer benchmark combines 10 related companies with peer graph strength, size benchmark, and size position. Underlying peer graph includes 4 evidence types: industry context, employee benchmarks, website records, social profiles.
industry context, employee benchmarks, website records, social profiles
Peer benchmark evidence
Multi-signal peer benchmark evidence
Peer benchmark combines 10 related companies with peer graph strength, size benchmark, and size position. Underlying peer graph includes 4 evidence types: industry context, employee benchmarks, website records, social profiles.
peer graph strength
size benchmark
size position
Peer position benchmark
Employee-scale peer position benchmark
Peer-position benchmark shows employee scale above 40% of 10 comparable related peers.
Directional peer-position evidence:
Peer-position evidence combines employee scale above 40% of 10 comparable related peers from related-company records.
Employee scale: 40%
Peer graph strength
Benchmark-ready peer graph
Related peer graph has industry context, employee benchmarks, website records, and social profiles across 10 related companies.
Peer median size
12 employees
Largest peer by size
Frost*collective
43 employees
Principle Design size signal
10 employees
Peer size comparison
5 larger · 4 smaller
Peer scale position
Near peer median size
5 related employee-estimated peers are higher and 4 are lower.
Principle Design people graph sample
-
Sash Fernando
Founder & Creative Director
Collingwood, Victoria, Australia1 email signal on principledesign.com.au -
Daniel Edmonds
Tax Accountant and Financial Controller
Greater Melbourne Area, Australia2 email signals: 1 email signal on principledesign.com.au, 1 non-official email signal -
Trish Cox
Senior Designer
Melbourne, Victoria, Australia -
Lucas Sakell
Creative
Greater Melbourne Area, Australia
How AeroLeads builds company intelligence
Use source-backed company records
AeroLeads combines company source fields, workforce samples, email-pattern aggregates, and related-company records when those signals are available.
Show only available evidence
Blank source fields are omitted. Contact channels are summarized as signals, with raw email addresses and phone numbers masked on public pages.
Compare useful company context
Related company, market, workforce, technology, and management signals help turn a static company listing into a company intelligence page.
Contact research
AeroLeads intelligence
Review reachable contact coverage for Principle Design
AeroLeads maps 2 visible contact signals for Principle Design. Coverage is email-led contact coverage.