Satara S. Email & Phone Number

New York, Ny, Us

New York, New York, Us

New York, New York, Us

New York, Ny, Us

- Streamlined product development process for beauty and skincare items, optimizing efficiency, resulting in an increase in product launches and a 10% rise in customer satisfaction.- Created and deployed a business performance metrics dashboard in Asana, revolutionizing project milestone monitoring; mitigated project risks by 45% through rapid identification and risk management.- Devised and executed a strategic content scheduling approach, maintaining a content calendar to optimize content production and release.- Achieved a remarkable 50% reduction in content bottlenecks, ensuring timely delivery of engaging content to targeted audiences.- Conducted post-campaign analysis, identifying areas for improvement and implementing changes that led to increases in the brand's campaigns performance in the respective subsequent initiatives.

New York, Ny, Us

- Achieved a reduction in bounce rate and a increase in average session duration through UI/UX enhancements.- Implemented product page improvements that led to a increase in product add-to-cart rates and a uplift in conversion rates.- Introduced personalized recommendations, contributing to an increase in average order value (AOV) and an increase in cross-sell conversions.- Reduced page load times resulting in a decrease in bounce rates and an improvement in search engine rankings.-Conducted A/B tests on checkout processes, leading to an increase in checkout conversion rates.

New York, New York, Us

- Orchestrated implementation of over 25 digital marketing campaigns, leveraging data analytics and audience targeting techniques to drive a 15% surge in site traffic and enhance brand visibility.- Led financial management of a $2.7M budget, producing comprehensive performance reports for stakeholders with in-depth analysis of key metrics.- Identified opportunities to optimize spending and resource allocation, resulting in a 25% increase in revenue.- Strategically facilitated report-outs and engaged stakeholders in marketing business meetings, leading to a significant $15K cost savings from the total marketing budget.- Launched a Back-to-School social media campaign, generating a 40% increase in social media interactions and a 15% growth in follower base.

New York, Ny, Us

- Oversaw the creation, curation, and deployment of captivating content across various digital channels, aligning with brand guidelines and objectives.- Utilized my creative flair to craft compelling narratives, aligning content with the brand's tone, voice, and visual identity to maintain a consistent and memorable brand image.- Demonstrated proficiency in utilizing Digital Asset Management systems to efficiently organize, store, and manage digital assets, ensuring easy accessibility for various teams.

New York, New York, Us

- Managed the end-to-end process for all promotional email campaigns, utilizing JIRA as a project management tool. From approvals to proofing, quality control, and final delivery, I navigated multiple campaigns, timelines, and deliverables to ensure deadlines were consistently met.- Spearheaded the execution of day-to-day marketing activities, overseeing the meticulous preparation and review of diverse assets including emails, advertisements, promotional materials, and campaign assets.- Collaborated closely with cross-functional teams to support the marketing promotional calendar, organizing quarterly planning at both micro and daily levels. This strategic approach ensured seamless coordination and alignment across departments.

New York, Ny, Us

- Led end-to-end site merchandising, meticulously curating and managing all catalog and e-commerce content elements. Oversaw product descriptions, naming, SKUs, price changes, meta data, photos, size charts, promotions, and commercial actions.- Managed product data feeds, ensuring accuracy and consistency across various online sales channels, while closely collaborating with cross-functional teams.- Enhanced the customer sit experience by conducting regular Quality Assurance testing. Evaluated landing pages, collections, product pages, discounts, navigation, and other critical elements to identify and rectify issues, ultimately improving user engagement and conversion rates.- Reported, tracked, and reviewed bugs, technical errors, and back-end system workflows. Collaborated with technical teams to resolve issues promptly and maintain a seamless e-commerce environment.

New York, Ny, Us

- Improved product categorization and imagery, resulting in an increase in product click-through rates and an uplift in conversion rates.- Partnered on a targeted email campaign, resulting in an increase in click-through rates and a subsequent boost in online purchases.- Introduced automated cart recovery emails, recovering abandoned carts and contributing to an increase in online revenue.

Paris, Fr

- Developed, managed, and owned projects, channeling the brand's focus towards enhancing the digital consumer experience and driving exceptional engagement.- Utilized JIRA to curate and prioritize required features within the Product Backlog, based on criteria encompassing value, size, risk, and other crucial dimensions.- Collaborated with global and internal stakeholders to amplify project impact and foster cross-functional synergy.

- Led and managed a remote team of three digital product setup coordinators based in Bangalore, India, effectively coordinating their workload through video conferences, JIRA, and email.- Prior to launch dates, I proofed the test site to identify and rectify any potential issues, ensuring a flawless and user-friendly online shopping experience for customers.- Collaborated closely with the category Planner to maintain data consistency between the Mainframe and the Content Management System.

New York, Ny, Us

- Analyzed business results and synthesized key insights for weekly cross-functional team meetings.- Managed a portfolio of over 100 product style numbers and tech packs in PLM software, resulting in a reduction in errors and an increase in overall data accuracy.- Coordinated over in 15 fitting sessions, leading to an average of 7 modifications per session, improving garment fit accuracy and reducing the development cycle.

New York, Ny, Us

- Leveraged Macy's content management system 'Stella' to validate and optimize product page integrity; assessed accuracy, copywriting quality, legal compliance, image optimization, swatches, and links; achieving industry-leading standards of excellence and customer satisfaction.- Drove over $320M in annual sales by assisting in the development of seasonal strategies and promotional plans alongside Digital Merchant, surpassed sales, turn, and margin targets each year.- Forged and nurtured strategic partnerships with key vendors and subject matter experts, driving vendor performance to new heights and achieving a remarkable 10% decrease in launch delays.- Developed and generated data-driven spreadsheets and reports in Microsoft Excel to analyze product page performance, resulting in a 20% increase in conversion rate and 15% decrease in bounce rate.- Owned of all site data entry responsibilities and meticulous data maintenance, particularly pertaining to product information, ensuring accuracy and up-to-date information availability.- Maintained vendor relationships, acting as the primary point of contact for sales-related inquiries, thereby facilitating efficient communication channels.- Managed the lifecycle of samples, coordinating their management and organizing the merchandise room for optimal functionality.