Certified data science and campaign management professional based in Crawley, UK, focusing on business intelligence, data analysis, and digital marketing. With over 14 years of experience, I specialize in Business Intelligence and Campaign Management, specifically using SQL Server, Transact-SQL, the Microsoft BI stack (SSRS/SSIS/SSAS), Sisense (BI), Power BI, Tableau, Python, Pure 360, Adobe Campaign Classic, Emarsys and Google Analytics. I have a strong focus on technology and stay abreast of the latest developments in the data science and digital marketing landscape.Summary Of Experience:-✓ Data Analysis & Reporting : Extensive experience in database development, migration, management, cleaning, and ad-hoc report generation using SQL and MS Office.✓ Business Intelligence : Proficient in the MS BI stack (SSRS/SSIS/SSAS), Sisense (BI), Power BI, and Tableau, enhancing business performance through data extraction, analysis, and the creation of dashboards and reports.✓ ETL Processes : Expert in executing Data Extraction, Transformation, and Loading (ETL) processes using SSIS and DTS. ✓ Data Science : Skilled in data exploration, statistical analysis, predictive modeling, and machine learning, using tools such as SQL and Python. Experienced in applying data science methodologies to optimize marketing strategies, customer segmentation, and product recommendations, translating insights into actionable business decisions. ✓ Campaign Management : Scheduled and managed email and SMS marketing campaigns, monitored KPIs, and conducted performance analyses, including A/B testing, CPA, ROI, CTR, delivery rates, and conversion rates.✓ Communication & Teamwork : Self-motivated with strong critical thinking, interpersonal, and communication skills; team-oriented with a creative approach to meeting clients' business requirements.******Specialties : Database Development & Administration | Business Intelligence | Data Science | Data visualization | GDPR | Campaign Management | Adobe Campaign Classic | Web Analytics ******Certification : MS SQL Server | MS BI | Power BI | Google Analytics | IBM Web Analytics | GDPR | Digital Marketing | Data Quality | Data Science | Python ******Domains worked : Financial Services | Retail
Listed skills include Business Intelligence, Databases, Web Analytics, Microsoft Sql Server, and 29 others.