Satheesh Gurusamy Ms.,Mba Email & Phone Number

Brighton, United Kingdom

✓ Developed campaign workflows, test email templates, and scheduled email deliveries in Adobe Campaign Classic, resulting in improved campaign efficiency.✓ Performed segmentation using Adobe and T-SQL to identify prospects for email campaigns and outbound calls..✓ Developed a marketing data warehouse in MS SQL Server and managed data feeds to support BI reporting and Power BI visualizations.✓ Oversaw various data extraction processes, including AGM (Annual General Meeting) data, statement mailings, and regulatory communications.✓ Implemented ‘always on’ campaigns for financial products, including CTF maturity accounts, TESP, ISA, LISA, and cancelled DD notifications, enhancing customer engagement.✓ Prepared detailed reports on marketing KPIs, analysing conversion rates, website traffic, social media engagement, and email campaign metrics (delivery, open, click-through rates) using Adobe Campaign Classic and Google Analytics.✓ Worked closely with product, marketing, and sales teams to identify cross-sell opportunities, resulting in increased customer acquisition.✓ Partnered with the outbound sales team to develop a CACI customer profiling dashboard and outbound call lead generation files using Fresco segmentation, maximizing conversion rates.✓ Ensured stakeholders had clear access to data insight and collaborated with vendors as needed to fulfil role responsibilities.TOOLKIT: T-SQL | Power BI | Python | Adobe CMT | Emarsys | Google Analytics | Testlocal | DevOps

Brighton, United Kingdom

Crawley, England, United Kingdom

London, United Kingdom

✓ Generated daily, weekly, and monthly reports showing key financial and performance metrics for the Moss UK, International, and Hire websites using SQL, SSRS, and Power BI.✓ Created customer segmentation for email and social media marketing campaigns and reporting using the Ometria marketing automation platform.✓ Produced ad-hoc reports for the eCommerce team, broader business, and senior stakeholders using T-SQL and Power BI, providing actionable insights.✓ Provided insights and reporting for the eCommerce team and the wider business on the performance of Moss Bros UK, Hire, and international websites, with recommendations for improvements.✓ Documented current data flow processes for Technology, Marketing, HR, and other business areas as part of the GDPR project, ensuring compliance.✓ Led a team of data champions across the business, assisting them with data-related queries and enhancing data literacy.✓ Followed SDLC methodologies in design, development, testing, and quality assurance support for all development activities.✓ Analysed business data to identify trends impacting strategic and operational KPIs for stakeholders.✓ Tracked website performance and generated reports using tools like Google Analytics and Remarkable.✓ Worked in an agile environment and contributed to the improvement of development processes.TOOLKIT: T-SQL | SSRS | Google Analytics | Power BI | SAP Business Objects | Ometria | Remarkable

Crawley, United Kingdom

✓ Installed, configured, and managed SQL Server instances, ensuring database security, backups, restores, and job management.✓ Oversaw data migration from legacy systems to a unified MS SQL database, utilizing SQL Server Integration Services (SSIS) for ETL processes to import data, scheduled integration flows, handled orphaned data, and maintained database plans.✓ Generated ad-hoc reports for management decision-making through complex queries with T-SQL, Sisense (BI), Excel, and MS Query.✓ Developed data feed processes using SSIS and SSRS, and set up data-driven subscriptions to automate client reports.✓ Performed daily maintenance and troubleshooting of backups, SQL Agent jobs, SSIS packages, SSRS reports, and Sisense dashboards.✓ Tuned performance of queries, reports & stored procedures, including index maintenance and optimization✓ Analysed quotations issued across business channels, managed incidents within SLAs and resolved database and reporting service requests.✓ Developed and monitored the auto-renewal process for ROCK’s travel insurance, ensuring continuous coverage for annual multi-trip customers.✓ Formulated campaign metrics and optimization strategies for brands such as insurefor.com, Debenhams, Jet2.com, protectyourbubble.com, and 24drtravel.com.✓ Conducted regular promotional and email marketing campaigns, ensuring data availability in the email database using T-SQL and Pure360.✓ Performed regular analyses to improve campaign performance, identifying issues such as soft and hard bounces, opt-out and unsubscribe rates, and open rates.✓ Maintained high confidentiality and comply with FCA, AML, and DPA regulations, policies, and procedures.TOOLKIT: T-SQL | BI stack [SSRS/SSIS/SSAS] |Google Analytics | Sisence (BI) | Pure360 | JIRA |Trello

Crawley, United Kingdom

Master Of Business Administration - Mba, Marketing

Mhrm, Human Resources Management/Personnel Administration, General

Distance Education

Diploma, International Business/Trade/Commerce

Distance Education

Master Of Science (Ms), Information Technology

Bachelor Of Science - Bsc, Computer Science