• Primarily responsible to support cross functional execution and optimization of panda ads, payment switch, cross sell campaign across 11 markets.• Successfully managed 50+ campaigns monthly with error-free execution, meeting all deadlines.• Provide daily support to markets in planning and executing panda ads, including supply estimation and feasibility assessment,to ensure alignment with business objectives.• Conduct quality assurance and testing on panda ads prior to launch, ensuring all the campaigns meet performance standardsand align with best practices. Streamlined ad operations, reducing quality assurance time by 20% through processimprovements.• Oversees the complete execution of panda ads campaigns, including campaign setup, tracker implementation, pacingmonitoring, and optimize the performance during and after mid campaign changes.• Proactively report, manage, and troubleshoot any panda ads related issues, facilitating timely communication and resolutionwith engineering team to minimize disruptions.• Analyze campaign performance metrics and optimize to achieve key objectives and maximize return on investment.• Actively working with data analyst to produce dashboards and data push for campaign monitoring.• Experience and able to manage Agent Campaign center, Salesforce, Jira ticketing, Big Query, Tableau and Looker studio.• Special project for the internal team Panda ads FAQ page, Brand safety guideline, CTR benchmark and best practice.

Support the input from the creative service and Data teams to develop innovative datadriven solution. Manage the planning, execution and post campaign reporting of the campaigns while taking a consultative approach in assisting with strategic direction, campaign management, audience targeting and helping with meaningful insight using data. Monitor campaign budget / spend optimization while working closely with performance and reporting team to ensure delivery of the agreed client KPIs. Build trusted relationship with client, as well as relevant internal & external stakeholders.

Primarily responsible for media planning and implementation across all the media platform. Manage campaign strategies and analyst on behalf of client. Required to work closely with digital team and buying team to ensure the campaign that been planned and deliver is in line with booked parameters. Maintain and use of advance media buying metrics and media terminologies. Knowledge to handle Facebook manager, Data studio and Buffer and Canva. Manage third party digital platform & social media engagement. Understand and manage digital campaign performance metrics (e.g. ROI, CPA, ROAS, interaction rates, conversion rates, audience reach, frequency, general parameters). Running media optimisations report (Nilson, Ad quest, Sizmek, ComScore,) and internal reportsoftware (Cadreon and Airpush). Support in preparing client document and presentation including final buy, media evaluation, detailed Digital, TV, Radio, and billboards schedule, post campaign analysis & presentation.

Responsible to plan in house promotion and paid commercial for English, Malay, Tamiland sport channels and across all channels. Responsible to handle and make sure paid commercial number is as per booking at dailybasis.Trained to work with zero error concept with detail planning for live programs. Experienced handling Live channel (Play out) and recorded channel (Turnaround) acrossall language. Experienced handling live programs, live concerts, beauty pageant, 2018 FIFA WorldCup and many more. Capable to handle Fore TV (TV Planning system) from planning, promotion placement and commercial planning, bumper and other television promotion assets. Capable to manage live LFR and EPG (error replacement system)

Media Consultant and Media Planner cum servicing