Experienced senior business head with the 2 decades of experience in pharmaceutical marketing. Strategizing the business to bridge the gap between business and marketing to achieve the client business goal. Expertise in marketing strategy, product lifecycles, basket analysis and business planning, business modelling, including financial modelling, business pricing strategies and setting up a business function in a new market as well as in a culture different from the one in which the business was established. We at Cortex Media Marketing strongly believe In that every traditional problem has digital solutions. For any business queries reach out to me.