Communication Lead at Project Utthan, focusing on strategic communication and stakeholder engagement for adolescent health initiatives.1. Develops and executes communication strategies aligned with project goals to drive awareness and impact.2. Manages vendor coordination and ensures high-quality content creation for both digital and offline platforms.3. Collaborates with central, state, and district-level teams to engage with government officials, NGOs, and community leaders.4. Creates training modules and materials tailored to diverse audiences, ensuring consistent messaging across all channels.5. Monitors and evaluates communication efforts to ensure continuous improvement through feedback mechanisms.6. Coordinates events and capacity-building programs to enhance project outreach and effectiveness.7. Leads reporting and documentation efforts, contributing to project milestones and success.8. Supports CKD’s broader vision of improving health outcomes for adolescents through communication and engagement.

• Developed a communication plan for the IEC Division, Ministry of Health and Family Welfare (MoHFW) based on various themes and commemorative International Health Days. The plan consisted of media campaigns (TV and Radio) on various issues of Health. • Developed press releases on various events and updates of the Ministry. The press releases can be accessed at Press Information Bureau Website.• Coordinated with the National Media for covering various events and updates like the national launch of Rotavirus vaccine, Inactivated Polio Vaccine (IPV), Pneumococcal Conjugate Vaccine (PCV), Pradhan Mantri Surakshit Matritvuya Abhiyaan, MAA campaign, etc.• Coordinated with the National media for the press conferences on National Health Policy, 2017, National Eligibility cum Entrance Test (NEET), etc.• Coordinated with the Media for International events like Conference of the Parties to the WHO Framework Convention on Tobacco Control (FCTC), BRICS Health Ministers Summit, etc.• Media monitoring and tracking for news about the Ministry/Health Minister. Shared media updates about the Ministry with the senior officers on daily basis.• Organised 360 degree communication campaigns for family planning, maternal health, child health and for focused programme like National Deworming Day, Breast Feeding Week, etc.• Developed communication plans for various Divisions/Programme in the Ministry.• Managing the YouTube Account of MoHFW and supporting the Ministry in managing its Twitter Handle with more than 9.35 lakh followers.•Supporting the Ministry in implementing Mid-media campaign in the districts. • Lead the Branding initiatives of MoHFW in India International Trade Fair (IITF). Played key role in setting up a Health Pavilion in 2015 and 2016 at Pragati Maidan, New Delhi.• Developed the IEC/BCC Guidelines for the States to design need based communication plans.• Reviewed and recommended IEC/BCC budgets for the States.

Accomplishments• Developed a social networking website for the project on the Ning platform, specifically for knowledge management and enhancing the process of learning and sharing• Liaisoned with national media and regional for visibility and branding – A workshop on Community Led Total Sanitation (CLTS) was conducted with the experts from National and international organizations participating in it. The event was widely covered by the Media. • Documented and developed a report on “Swachhta Mahotsava”- a campaign on Sanitation launched by Bihar Government. The campaign was launched to promote the use of toilets and adopt healthy sanitation practices. • Developed communication material like brochure and flyers for the launch of Community Based Approaches in the state of Bihar. • Developed Human Interest Stories for the WATSAN interventions under SWASTH. • Documented various initiatives initiated under SWASTH like Gram Varta and CLTS.• Prepared Monthly Progress Reports for submission to DFID.• Developed the case study format for the field team to capture human interest stories. • Strengthened internal communications across district offices by managing the Intranet.

• Implemented the BCC communication strategy of the organisation to increase the uptake of services offered by the project and promote healthy behaviour.• Developed the Mythri Newsletter for the project.• Developed a short film on Core Advocacy Groups, identified as one of the best practices, in the programme for replication in other sites.• Developed IEC/BCC (Information, Education and Communication/behavioural change communication) material to promote healthy behavior and increase the use of condoms.• Conducted workshops to train thirty community members (from high risk groups) in still photography to help them narrate their stories • Developed a historical document (Sustaining Community Action) and the brochure for showcasing the work of Alliance to various stakeholders• Dubbed a Tamil film, Is That All, into Telugu for encouraging the community members to go for the STI (sexually transmitted infections) examination. • Ensured that the content, IEC material and any other communication adheres to the branding and communication guidelines of Alliance.• Organized and conducted the training programmes on Communication and Documentation to assess the BCC/IPC needs across the programme and build the capacities of the NGOs in identifying, developing, planning and implementing BCC activities with Key Populations.• Liaisoned with the government and other stakeholders (media, partners NGOs) to ensure their cooperation during major events like World AIDS Day to ensure the good visibility of the organisation’s initiatives.• Supported the collation and preparation of programme reports, proposals and other documents for the overall programme in Andhra Pradesh.• Planned and Managed the communications budget

Accomplishments• Writing and developing the content for the website• Writing and developing the content for the Annual Report (2005 - 2006)• Writing and developing the content for the Triple Bottom Line, a monthly poster from Dr Reddy’s Laboratories on their CSR initiatives• Liaison with print and visual media outlets to ensure their cooperation in covering various programmes/projects resulting in good visibility of the organisation’s initiatives• Liaison and coordinate with Advertising organizations to develop the communication collaterals like Annual reports, Newsletters, Brochures, Leaflets and so on • Prepared monthly budgets for the Communication Department• Editing and proof-reading various reports, newsletters and articles• Developed short films, two minute capsules for the School Health Programme, script writing, shooting and editing• Photo documentation of various programmes.• Coordinated the making of the School Health and Coffee project films for Naandi.

Accomplishments• Travelled and interviewed villagers, forest officials, government officials and other stakeholders for two major studies on land acquisition in Fifth Schedule Areas and on the GEF/World Bank funded ecodevelopment projects in Gujarat and Madhya Pradesh.• Successfully contributed a written assessment to the following publication: Process of Acquisition of land for development of mining industry in schedule V areas with a focus on violation of Panchayat Extention in Schedule Areas (PESA) in light of schedule V areas--sponsored by United Nations Development Programme (UNDP) and Ministry of Rural Development (UNDP-MoRD) and coordinated by National Institute of Rural Development (NIRD)• Organised the National Women and Mining conference in Delhi, 2003 • Coordinated the organisation of Exhibition and Workshop on Down’s Syndrome in Hyderabad, 2004