General Manager Marketing
Current• Responsible for revenue, growth, profitability of the operational segment – Hematology, clinical chemistry, coagulation, rapid test cards, CLIA, Aiutoimmune & Molecular Diagnostics.• Successfully launched in Dec 22 “FIRST MADE IN INDIA – LIA PANEL” in Autoimmune Testing - joint collaboration with “Human Diagnostics, GmbH” involving technology transfer for custom made LIA panels for India; a major feet for the organization, enabling decentralization of autoimmune diagnostics and helping labs in tier 2 cities to start testing. • Conducted all India Launch meet and “CME in Auto immune Diagnostics” in Delhi, Hyderabad, and Mumbai to offer hands on training on IFA slide preparation and interpretation for laboratory professionals. The total attendees exceeded more than 250 from all locations • Developed systems for monitoring and revenue generation from rental placements of 400+ instruments in different categories (hemat, biochemistry, Autoimmune, HbA1c, CLIA etc); streamline ROI, revival and recovery of non-performing assets – state wise and product wise. • Manage a team of 9 direct reportees – PM team and marketing executive in HO and Zonal TSMs in AT/MCLR with direct responsibility of business in AI/MCLR segment – contributed 12cr INR in revenue.• The revenue size handled - 90cr (INR) including 3 business division (core, rapid, PCD and Autoimmune/ molecular)• Running a pilot on “Customer Outreach Program” – third party initiative for lead generation, customer satisfaction surveys, Monitor online lead generation for conversions to help increase territory coverage, distributor identification and pre launch market testing.
