Saudi Mandujano Email & Phone Number

Tultitlán De Mariano Escobedo, Méx., Mx

Estado De México

>Seasoned marketing professional with a proven track record of driving substantial growth in the toys segment. Achieved a remarkable 36% business expansion over three years, translating revenue from $87 million to $132 million across an extensive range of 80+ SKUs. >Skillfully positioned Crayola Toys as a formidable player in the 'Arts & Crafts' category, securing a 6.7% share against 2022 statistics (NPD source). >Managed strategic alliances with third-party toy companies, securing exclusive local distributions. >Led end-to-end product development processes, orchestrating collaborations with both internal and external design and engineering teams across global locations. >Successfully crafted and executed brand-targeted marketing plans, leveraging data-driven insights for optimal results. >Introduced innovative initiatives, including a high-engagement 'Free' app that garnered 100,000+ downloads during peak season. >Pioneered Crayola Toys' integration into the Metaverse through a captivating Roblox game, yielding impressive engagement metrics."100,000 visits.>I developed and managed a Fan Page with a follower count exceeding 3 million.>I demonstrated effective leadership in negotiations with PR agencies, employing targeted storytelling for the target market.

Av. Pirules San Martin, Cuautitlán Izcalli

>Proven track record of surpassing sales targets and achieving substantial market growth. >Skilled in internal product enhancements, tailored product strategies, and strategic market analysis. >Notable accomplishments include an 18% sales increase over annual targets, 27% growth in absolute margin through strategic licensing, and a 42% boost in absolute margin through insightful analysis. >Pioneered innovative projects, such as 3D item production in China, and led successful transitions in distribution models. >Demonstrated ability to position brands for success, yielding significant market share gains.

Av. 16 De Septiembre 346 Col El Partidor Cuautitlán, México

>Achieved remarkable sales growth, elevating revenues from USD 7 million to 30 million across a diverse portfolio encompassing over 200 kitchen accessory SKUs. >Crafted distinctive brand identities and tailored strategies for each, igniting consumer engagement. >Oversaw P&L management, innovating pricing strategies categorized by unique attributes to enhance competitive edge. >Collaborated seamlessly with the sales team to strategize and execute sales plans across varied formats, while driving a data-informed marketing approach through monthly customer analysis. >Played a pivotal role in planning and promoting appliances under the prestigious PRESTO brand in Mexico, within the confines of the established merchandising and marketing framework. >Engineered impactful advertising strategies and cultivated strategic partnerships, including influential collaboration with El Gourmet Channel and other diverse clientele.

Bvld Manuel Avila Camacho 647 Col. Periodistas C.P. 11220 México D.F.

-"Devised a strategic plan to elevate sales, brand recognition, product launches, and promotions nationwide across VIPS,PORTON, and LA FINCA, yielding a remarkable growth of 6.8%.- Skillfully orchestrated and executed in-store promotions, including contests and cross-promotions, resulting inmeasurable footfall increases at each unit.- Implemented and managed a results-oriented approach, generating tangible and efficient sales and redemption reports.- Demonstrated a knack for optimizing resources, achieving a 5% reduction in printing material costs.

Mercadotecnia

Lic. Mercadotecnia Internacional, Ingles, Portugués,

Activities and Societies: Investigación de Mercados. • Proceso de Toma de Decisiones. • Comportamiento del Consumidor. • Evaluación de.

Education record