Sandra Kopp, Mba Email & Phone Number

Sandra Kopp, Mba is a Manager of Market Strategy and Intelligence at National Grid. She possess expertise in marketing, integrated marketing, marketing strategy, leadership, copywriting and 30 more skills. She is proficient in German and Dutch. Colleagues describe her as "Sandra was wonderful to work with! She as extremely professional, always kept to timelines, brought enormous creativity and enthusiasm to every project we worked on together. She is an asset to any team she is a part of!" and "I worked with Sandra on the team for the redesign of the California Museum website. She had a huge job to do in providing the content, reviewing the site map and UI for functionality and the page designs for audience appeal while navigating the feedback of diverse and vocal stakeholders. She did all this with gracious collaboration, clarity of focus and efficiency. Her contributions were always timely and complete even though this project was just one of her many important… Show more"

Listed skills include Marketing, Integrated Marketing, Marketing Strategy, Leadership, and 31 others.

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  Manager Of Market Strategy And Intelligence

  National Grid

  Mar 2023 - Present

  • Manage specialized team to develop market strategies, capture market and customer intelligence, and formulate insights to drive strategic business decisions and customer experience improvements for one of the largest combined electric and natural gas utilities in the United States..• Socialize market, customer segmentation and analysis insights; make recommendations to support delivery of brand promise, corporate strategies, and energy solutions to improve customer loyalty.• Identify… Show more • Manage specialized team to develop market strategies, capture market and customer intelligence, and formulate insights to drive strategic business decisions and customer experience improvements for one of the largest combined electric and natural gas utilities in the United States..• Socialize market, customer segmentation and analysis insights; make recommendations to support delivery of brand promise, corporate strategies, and energy solutions to improve customer loyalty.• Identify growth opportunities for key customer segments; provide market and segment forecasts, monitoring latest trends and environmental influences on goals and strategies.• Work closely with leadership to inform strategic decision-making.• Oversee ongoing assessment of customer sentiment of product and services to ensure resources are focused to drive customer value and improve customer experience and/or revenue where applicable. • Responsible for trend and scenario analysis, strategic data and information, and other customer data analytics in support of planning, implementation and execution for US business units. • Track and report key enterprise, regulatory and business unit customer satisfaction metrics. Show less