Saurabh Kumar Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

New Delhi, Delhi, India

Bengaluru Area, India

Being a part of a global project of building private fashion brands, I plan, create and deploy communication strategies and drive consumers to the relevant fashion selection.

Bengaluru Area, India

1. Manage & lead planning, creation, execution & measurement of digital contents for ABFRL Fashion Brands like Louis Philippe, Allen Solly, Van Heusen etc.2. Develop bespoke digital assets for brands; micro-sites with social media integration, SEO contents.3. Create Google-Analytics driven contents to drive engagement, efficiency, and E-commerce.4. Influence agency partners to leverage consumer insights and create high-quality digital assets for E-Commerce

Bengaluru Area, India

1. Assisted in annual planning & execution of marketing campaigns for ATL, BTL, digital, in-store & PR promotions.2. Led the launch of 8 apparel & shoe collections collaborating with design, production & retail team.3. Accountable for planning, execution & reporting of free & paid digital marketing campaigns for Van Heusen aligned to the brand marketing calendar.4. Managed social media and optimized promotions for key channels to ensure consistency in the brand message.5. Managed digital agencies and responsible to drive their performance for the quality of advertisement creatives and videos.6. Defined the target consumer segment and developed consumer profiling with CRM for sub-brands growth.7. Led the store digitization initiative with content planning, creation, and implementation.8. Provided communication support to retail marketing and at brand trade shows.

Bangalore, India

1. Led qualitative consumer research and analysis, worked with research agencies to solve the business problem of product relevance, new market & new customer segment identification.2. Steered successful jewelry innovation leveraging new consumer insights, in collaboration with the product development team. 3. Monitored & reported local and global market trends & competition mapping to identify new jewelry product opportunities.4. Attended national & international trade fairs to spot innovative product ideas and vendor development.

Turin Area, Italy

1. Led retail business development & research of Indian market for luxury Italian jewelry brand ‘Mattioli’, Antica Ditta Marchisio (Richemont Group, Geneva).2. Analyzed & reported on Indian jewelry market, product assortments, competitive landscape & retail formats.3. Assisted the commercial department in brand positioning and creating the merchandising plan for the Italian market.

Milan Area, Italy

1. Research & Analysis of Key success factors & marketing communication of Tech luxury consumer products.2. Identified & analyzed Eyewear retail formats and recommend store segmentation for the pilot format in Milan, Italy.3. Conceptualized & designed innovative eyewear concepts using tech materials for Luxottica Group brands.

Product Creation and Design Management:1) Worked on 'Eye-wear collection design' project and developed designs for startup unit 'Titan EYE+'2) Worked on brand identity design, signage development and implementation in stores.3) Worked with senior management in defining brand's Product Strategy.4) Worked as product designer both at eye-wear and watch divisions5) Designed and implemented below the line marketing activities and supervised intern hires.Product development and Co-ordination:6) Coordinated with Italian design agency and Chinese eye-wear manufacturer for product development.7) Assisted R&D team in product quality control variables.Market research:8) Carried out competitor analysis and market segmentation of product styling vis-à-vis price.9) Initiated consumer behavior study leading to Psycographic segmentation of consumers in India.

Worked with the product design wing of TATA Elxsi, and received first hand experience in design, development and implementation of projects in consumer products, retail design and packaging for Unilever, Procter & Gamble and Glaxo Smithkline.

Conceptualized and developed lighting, furniture and bathroom product line for Swarovski business unit architecture.

Masters In Fashion Management, Brand Management And Product Strategy

Graduate In Accessories Design, Fashion & Lifestyle Accessories Design