Leading Creanto as Founder & CEO, my entrepreneurial journey has been dedicated to introducing innovative FMCG brands.At upbizz, we've cultivated a reputation as a growth engine, offering cross-functional expertise to ensure our clients' success.
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Founder And CeoCreantoDelhi, India
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Founder & CeoCreanto Jan 2024 - PresentNew Delhi, Delhi, India
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Co-FounderUpbizz Jun 2023 - PresentNew Delhi, Delhi, IndiaYour growth engine to success, working as your extended team that comes with cross-functional knowledge to ensure your business growth. -
Founder & DirectorBusiness Vitals Pvt. Ltd Jan 2013 - Oct 2023Delhi, NcrSmall Brands are small because they own the smallness. My belief is that no Brand need be small and / or deserve to be small. Undeniably true that Indian entrepreneurs / businessmen are smart, intelligent and canny operators. But sometimes the baggage that they carry becomes too overwhelming. We help family businesses to eliminate bias - look at solutions as "defined objectives' rather than from the prism of potential.
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Managing PartnerSales Vitals Jun 2016 - Sep 2022New Delhi Area, IndiaBrands that have crafted small success stories think that only MNC's with deep pockets can up-scale. That in itself is a self defeating thought because at some point every Brand started small. It's our job to change the thinking and pave the way to success with practical ideas and workable processes.
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General ManagerRspl Group May 2011 - Dec 2012Delhi, IndiaRSPL Ltd. is a conglomerate with some of the most recognised FMCG brands in India. Its flagship brand GHARI is a brand leader in detergent category. My experience here as head of sales was laced with high adrenalin pumping sales. A lot of serious transformation was done to grow marketshare. -
General ManagerWagh Bakri Tea Group Oct 2008 - Apr 2011Delhi, IndiaWaghbakri is an Iconic Tea Brand with a dominating pan India presence. Spearheading its expansion I built the business ground up beyond Gujarat & Maharastra; cloaked out route to market through extensive MR - Budgets, terms of trade, launch strategy, team, on ground activation, marketing, promotions, both for GT and MT. -
Deputy General ManagerUnifrutti Group Nov 2007 - Sep 2008New Delhi, IndiaUnifrutti is a global leader in Fruit Business with HQ at Italy. While working with it, I was privileged to adapt FMCG selling model to Fresh Fruit trade. Agronomists were trained & led into a structured sales & distribution model typical for FMCG trade. Result - an amazing, but never heard experience of creating a National Fruit Brand. -
Trade Marketing ManagerMother Dairy Fruit & Vegetable Pvt. Ltd. Sep 1998 - Oct 2007New Delhi, IndiaMother Dairy Group is a FMCG dairy & foods conglomerate, with brands like Dhara, Mother Dairy, Safari and Chillz. Starting as Asst. Manager - Sales, I was promoted to Dy. Manager - Marketing and subsequently as Trade Marketing Manager. Worked on route to market strategies for Dairy, FMCG for Retail as well as Modern Trade, Cold Chain Systems, Cold Chain Audit, Group sales systems, Brand makeover, ATL and BTL Budgets, Trade Promotion Management, Sales Training. -
Sales OfficerKellogg Company Feb 1995 - Aug 1998New Delhi, IndiaA Global leader and pioneer in Breakfast Cereals, Kelloggs was one of the few Blue-Blooded MNC's in India. It ushered in an entirely new era of FMCG business bringing in amazing sales and marketing techniques along with unerring hygiene. My learning curve was sharpening as I went along this journey, introducing Kellogg companies global best practices to an unwilling and uninitiated Distribution Channel, employees and consumers. -
Marketing Services ExecutiveDalmia Group India Dec 1993 - Jan 1995New Delhi, IndiaDalmia Dairy owned Sapan, an Dairy Brand alongside well established OTC Milk derivatives & supplement Brand Milkcare & Natalcare. It was hardcore FMCG trade managing 6 Sales Reps while simultaneously promoting products through Doctors thru a team of 7 Medical Reps. -
Sales ExecutivePepsico Jul 1990 - Nov 1993New Delhi, IndiaPepsi had entered India for the first time in 1990. It was an exciting time fighting realtime ground battles with Thums Up and Campa Cola. As a newbie sales person learnt my first lessons in hard sales by launching RGB's and techno-commercial sales of Pepsi Post-Mix (Fountain Pepsi) dispensers
Saurabh Gupta Education Details
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Business Administration, Management And Operations -
Computer Science -
Mathematics And Computer Science
Frequently Asked Questions about Saurabh Gupta
What company does Saurabh Gupta work for?
Saurabh Gupta works for Creanto
What is Saurabh Gupta's role at the current company?
Saurabh Gupta's current role is Founder and CEO.
What schools did Saurabh Gupta attend?
Saurabh Gupta attended Dpc-Inst. Of Mgt. Science And Productivity Res, Delhi University, Ramjas School - India.
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Saurabh Gupta
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Saurabh Gupta
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Saurabh Gupta
Google Cloud Fellow | Google Cloud Champion Innovator | Togaf 9.2 | Microservices | Containers | Enterprise Architecture | Ai/ MlNoida3gmail.com, yahoo.com, hcl.com
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