Saurabh Bose Email & Phone Number

Delhi, India

Pharma Consulting | US Healthcare Analytics | Project Management | Predictive modeling | Customer Targeting | Marketing analytics | GTM Strategy | Segmentation | Market Sizing Projects | RFP & Business development | Sales Force Effectiveness (SFE)

• Advised on targeting strategy using social determinants of health metrics to improvevaccination adoption in geographies with highest gaps in vaccination rates in USA• Formulated the Go-To Market Strategy for launch planning of a brand for an emergingpharma client, based on evaluation of physician prescribing behavior across variouspatient segments• Evaluated the effectiveness of multi-channel promotional strategy for a broad productportfolio; helping brand to strategize next steps• Delivered a predictive model identifying patients with highest propensity to initiatebranded treatment within 2 months, enabling targeted strategies for the brand• Identified key intervention opportunities for diverse patients segments, addressing keydrivers and barriers helping brands to target potential customers with tailoredmessaging at the optimal time• Have managed and supported multiple proposals (RFPs) and other businessdevelopment work to lay down the strategy in solving client business problem• Led multiple training, team building and coaching initiatives which helped increase teamengagement metrics even during virtual work set upPharma Consulting | US Healthcare Analytics | Project Management | Predictive modeling | Customer Targeting | Marketing analytics | GTM Strategy | Segmentation | Market Sizing Projects | RFP & Business development | Sales Force Effectiveness (SFE)Consulting sector: US Life Sciences (Datasets used - Symphony Claims | IQVIA claims | Komodo)

Delhi, India

Gurgaon, India

Details- Marketing/Customer Analytics, Model Development 1. Designed and Built Advanced Statistical Models for the commercial and sales strategy team of a Japanese Pharmaceutical Client2. Delivered and Managed Market Mix Modeling projects3. Managed a team which designed Incentive compensation plan for an US based Life Science company

Gurgaon, India

• Responsible for designing annual Digital media strategy for Mini Cooper brand of BMW India with central focus on Social Media platforms.• Performance analysis of BMW on various social media platforms and to suggest strategic changes to the company on its interaction with the followers.• Handled the BMW account and coordinated with Creative team, research team and the customer relationship management team.• Did extensive market research on the digital strategy of various supermarkets and hypermarkets for the pitch for Spencer’s India.• Performed efficiency and bench-marking analysis on E-mail marketing for BMW India

Master Of Business Administration (M.B.A.), Pgpm General

Activities and Societies: Member of the Cultural Committee( CulComm) at IIM Trichy

Engineer’S Degree, B. Tech In Mechanical Engineering, 8.38/10 Cgpa

Activities and Societies: Member of the Society Of Automobile Engineers (SAE), Jamia Millia Islamia