Summary:• Worked primarily on ATL, BTL and launch strategies of Jio Products & Services. • Conducted a prescriptive research study on OTT programming platforms to determine the right mix of content & platform type for Jio Cinema. Specifics:1. Digital Content: Created digital content for the Jio campaign for IPL 2017.2. Product & Service Launch strategya. Product:Developed an umbrella campaign for a Jio product, which will be launched in mid-2017. The product is targeted towards people living in tier 2 & tier 3 towns across India, hence it was extremely important to understand the tonality of the brand and develop the right positioning for the product.In addition to the umbrella campaign, studied the various touch points of tier 2 & tier 3 customers and developed 360-degree BTL campaigns that would amplify the effect of the umbrella campaign.b. Service:Coined an all-encompassing umbrella term for a user-friendly feature of Jio that was proposed by the top-management. Developed an umbrella campaign and subsequently developed amplification campaigns for the same across various media like print, radio, television, digital & BTL media.3. Study on OTTConducted a study on the business & revenue models of Over The Top (OTT) programming platforms with the aim to determine the best mix of OTT platform & content types for Indian viewers and to determine the positioning and tactics to make Jio Cinema popular. Insights were derived from focus group studies and analysis of primary & secondary data.A report on the results of the study was presented to the MD of the company.4. Valuation of Intellectual PropertyBuilt a model for determining the intrinsic value of intellectual properties based on the comparable market value of similar IPs and analyzing cash-flow estimates of past & future economic benefits from the IPs.

Development and enhancement of web-applications using Java, PL SQL and JavaScript for a leading railroad carrier in the United States of America.

Monitored the internship experience of the interns who had arrived in Hyderabad from various countries, for their internships and addressed their problems and needs.

Task was to generate content for daily/weekly articles. Worked in close collaboration with photographers and editors and communicating my ideas to them was a crucial task for the success of the article. Wrote articles on varied topics ranging from cuisine to social issues.