Saurabh Tadelkar Email & Phone Number

Pune, Mh, In

Hoboken, New Jersey, Us

San Jose, California, Us

Santa Clara, California, Us

At TIBCO, I spearheaded and executed demand generation programs that fueled growth and revenue, with a focus on the APAC region. My role encompassed managing and optimizing marketing campaigns to create demand, elevate brand awareness and drive customer engagement.Key responsibilities included:-Planning and executing multi-faceted go-to-market strategies, incorporating diverse tactics.-Leading creation of marketing assets like ebooks, Whitepapers, Infographics, Webinars across the buyers journey.-Collaborating closely with the Digital Marketing team to amplify paid media and content syndication outcomes.-Measuring the effectiveness of demand generation activities, providing data driven insights and actionable recommendations.-Managing the development of regional demand generation assets.-Overseeing external creative agencies, vendor, and partner relationships, including budgeting for third-party programs.-Supporting sales enablement initiatives to enhance alignment and effectiveness across teams.My efforts were consistently geared toward optimizing demand generation tactics, ensuring they were data-driven and results-oriented, ultimately contributing to TIBCO's business growth in APAC.

Melbourne , Victoria, Au

During my time at Effective Digital, I played a pivotal role in driving the company’s marketing efforts across various channels. I led initiatives in both inbound and outbound marketing, focusing on demand generation, product launches, and maximizing return on ad spend (ROAS).Key responsibilities included:-Executing and optimizing marketing campaigns to promote products through paid and organic channels.-Leading the launch of new products, from pricing strategy to market introduction.-Developing and syndicating compelling content to support marketing efforts, alongside SEO/SEM strategies.-Tracking, reporting, and analyzing campaign performance using Google Analytics and equivalent tools to ensure data-driven decisions.Achievements:-Successfully led the market launch of new products, significantly expanding the company's portfolio.-Developed and launched a dedicated website to showcase products, resulting in increased lead generation.-Acquired nearly 100 new accounts globally, achieving a strong retention rate of over 75%.-Reduced marketing spend by over 60% through optimization techniques, driving efficiency.-Contributed to significant revenue growth, achieving a 51% and 83% year-over-year increase in 2017 and 2018, respectively.My role was centered on driving growth and efficiency, ensuring that our marketing efforts were not only impactful but also sustainable and scalable.

Edison, New Jersey, Us

Responsibilities:+Lead various lead generation campaigns for Datamatics IT Solutions line of business+Assess campaign success by applying statistical tools and suggest improvements+Collaborate with cross functional teams for preparation of content to appropriately position Datamatics services+Represent Datamatics 'IT Solutions Centre of Excellence' as POC for all sales engagement activities.Achievements:+Achieved targets consistently by generating quality leads+Assisted the sales head in acquiring new clients int he US region+Created new strategies to generate new business opportunities and mine existing accounts+Managed a team of 4 junior executives to run email campaigns

Thane, In

+Market research & analysis+Product pricing & positioning+Go-To-Market road maps+Data analysis and reporting

Master Of Business Administration (M.B.A.), Marketing

Be, Information Technology

Ssc